Virtual tours are all the rage these days— and it’s not without reason. Virtual tours allow brands to give online users an immersive experience— a complete in-depth journey through their brand from the comfort of home. But getting your virtual tour just right is much easier said than done. Here are 10 tips for creating a virtual tour that have really worked across brands and categories:
1: Choose the locations you want to showcase
Decide which locations will look best in the tour — preferably spaces that have the right lighting.
2: Make sure the locations are presentable
Just remember that a professional camera will be able to capture the slightest bit of dirt and mess in a location, that too in 360 degrees and in high resolution! So make sure you clean the location areas thoroughly, making them as presentable as you can.
3: Add that extra something
You want to put your best foot forward in the photos. Add small, interesting artefacts to the locations you’re shooting at — from cozy furniture to a vase of flowers to a nice frame on the wall. Just rearranging your furniture to make it look more appealing also goes a long way.
4: Timing is everything
This is one of the most important virtual tour tips. It’s crucial to figure out when you’re going to shoot because the timing determines the lighting. You need to have the best possible lighting for the effect you want to create. In general, the best time is sundown — when the light isn’t too harsh and has a gentle, warm quality.
5: Add some variety to the photos
Make sure your photographer takes photos of each location from different angles and with different zoom areas. Don’t hesitate to break the monotony by varying the number of photos used for each location. For instance, you can use several shots of an iconic garden on your college campus, while only keeping one or two pictures of a standard dorm room.
6: Avoid mirrors
Your reflection or even the reflection of the camera can show up in the photos, completely spoiling the look and feel of the tour. So just be aware of mirrors, reflections, and shadows when you’re preparing the locations.
7: Go all out
You need to think beyond photos for a really effective virtual tour. Try to create hotspots in the tour — including things like videos, photo galleries, social media buttons, and website links. Go that extra mile to create a virtual tour that’s truly imaginative. Ask about our custom tour!
Customize your virtual tour- use your brand style guidelines— whether that’s your custom fonts, colors or logo. You can also use unusual buttons and pop-up windows to further personalize the virtual tour experience on our custom tour software.
9: Be mindful of the text you use
Use the hotspots in the virtual tour to insert text that is succinct and impactful. A hotspot is a great marketing asset — make sure you use great copy to get the point across.
10: Choose the right virtual tour creator
You need to work with a partner who really knows what they’re doing. The best way is to make sure that they have some experience in your industry. Ask them for sample work— but this may not always be enough. If possible, get them to share contacts of their previous clients, and talk to them to understand what the entire experience was like.
Virtual tours, when done right, can help you connect to an increasingly tech-savvy audience in a whole new way. Make sure you use these virtual tour tips when designing your own tour. If you think we’ve missed out on any tips, let us know in the comments below.
Virtual tours allow brands to give online users an immersive experience. Here are 10 tips for creating a virtual tour that have really worked across brands and categories.