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Business Virtual Tour

Hire the Right Company for Your Business Virtual Tour

Gone are those days when online businesses simply used beautiful photos with their textual content to reel in prospective customers or enhance the user’s experience. These days, 360 degree virtual tours are the perfect digital marketing tool if you want to offer your target audience an immersive experience and gain their trust. These tours are interactive, engaging and can be embedded on social media channels too, for easy promotion and to boost brand awareness. Plus, virtual tours show your potential customers that you have nothing to hide and can help them explore your establishment from the comfort of their homes.

So, are you considering virtual tours for your business?

Today, all kinds of businesses, be it a café, hotel, golf course, university, car showroom or gymnasium, are using virtual tours to stand out from competitors. However, if you too are thinking of jumping on this bandwagon, you need to pick the right company that can design the perfect tours. Here are some questions you should ask them. 

  1. Do they understand your goals – Ideally, the virtual tour company should ask you about your ultimate objective. For example, it might involve getting more website traffic, or better leads or more conversions. In other words, a college might want more applications, or a spa might want more people to make appointments for a new skincare routine, or a new café might want more people to become aware of its presence. The company will be able to meet your needs only after that.
  2. What kind of equipment will they use – Always go for a company that uses the latest and best quality equipment, or else the tour will not deliver a great experience or the pictures will be blurry and unattractive. Ask them what kind of camera, lenses and software they will use.

    Read – Find Out Why Your Business Needs 3D Mapping for That Competitive Edge

  3. What all areas will they cover – Make sure you ask the virtual tour provider about the spaces they will photograph. Otherwise, they might miss something you want to highlight or they might focus on something that is not needed. For example, if your hotel has a classy sauna room, you might want the tour to cover it.
  4. Do they have any past experience – Ask if the company can show you any Google virtual tours that they have executed before. To be on the safe side, go for established or well-known agencies or professionals, rather than amateurs. Check the quality of their past tours and also go through client testimonials if possible.
  5. Can they take care of details – A good virtual tour company will make sure that the transition between different spaces is smooth and not jerky. For example, if your college needs a virtual tour, the transition between the cafeteria and gym or dormitories and entertainment center needs to be glitch-free.
    1. Also ask the company about what kind of lighting they will use and why. Some of the best companies try and photograph places in natural light and at the right time of the day.
    2. Find out what they will do to focus on the best features of your property and take away attention from elements like faces, wiring or trash cans etc. A company with the right knowledge and experience will also advise you to get rid of mirrors as reflections can spoil the feel of the tour.
    3. The right virtual tour company can also use personalized popup windows, call to action buttons, fonts and colors to grab your potential customer’s attention. 

Finally, while choosing a company that creates virtual tours for businesses, remember that the right one will not just put different images together to create a tour. They will incorporate a storytelling element and make your tour as attractive, engaging and unique as possible, to ensure better brand recall and conversions.

Read – Why Visual Marketing is the Future for Businesses 

hotel virtual tour

Boost Your Hotel’s Top Line with Hotel Virtual Tours

In the age of social media, standard hotel and resort photography just don’t cut it anymore. To get those round-the-year bookings, your property really needs to stand out. Luckily, there are ways to make that happen these days – and an outstanding hotel virtual tour is one of them.

What are hotel virtual tours?

Hotel virtual tours give users an in-depth immersive hotel inside view. From the rooms and the bathroom to the lobby and restaurants – viewers will almost feel as if they’re walking through the hotel. This kind of familiarity and intimacy means that there is a great chance they will end up booking a room well in advance. In modern business experience, this brings an unprecedented level of predictability in your revenue. This will allow you to leave your day-to-day demand worries aside, and focus on growth and expansion.

Besides, hotel virtual tours are not just for prospective customers who want to come on holiday. They’re just as important for companies that are looking to organize conferences and meetings at locations in different parts of the world — sometimes bringing together hundreds and even thousands of delegates. Giving these companies a virtual tour of your meeting halls and conference rooms, along with the hotel rooms and common spaces, is a great way to get those big-ticket bookings.

Features of hotel virtual tours

Interactive floor plan

With a good hotel virtual tour, users can see an interactive floor plan with unique wayfinding features — interactive hotspots, aerial views, and radar orientation— giving the complete hotel inside view.

Ease of use

Hotel virtual tours are designed to enable users to navigate through them seamlessly. They can either manually tour a series of rooms or simply auto scan and enjoy the entire tour. The tour is also aided by easy directional icons, allowing for an easy transition from one area to another.

Integration with social media

Good hotel virtual tours have a one-click sharing feature. This allows you to leverage social media in the best possible way.

Customized brand identity

You can customize hotel virtual tours to reflect your unique identity as a brand. Integrate your logos, videos, fonts, and colours — creating a unique brand experience.

Responsiveness

A high-quality hotel virtual tour is usually powered by HTML 5 technology. This makes it completely responsive across platforms. So whether it’s desktops, laptops, tablets or mobile phones— Windows, Android, or iOS— the experience is seamless and immersive.

Benefits of Hotels and Resorts Virtual Tours

Find the right customers

Most hotels and resorts that use virtual tours report much higher conversion rates — whether that’s an increase in calls, emails, or other enquiries. Instead of relying on last-minute bookings and walk-ins, you can get fully booked much in advance— allowing you to focus on growth, service, and operations.

Connecting with new-age users

Millennials are one generation that spends a large part of their income on experiences, especially travel. What’s more, they use the internet as their primary source of travel bookings. A cutting-edge, immersive virtual tour goes a long way in increasing your credibility with these travellers.

Ownership of content

A virtual tour involves extensive 360 panoramic photography which you will have 100% ownership over. This ensures that some valuable marketing assets get added to your portfolio for the long-term.

SEO boost

The content from the virtual tour is stored in the Google Knowledge Graph. This means the content is hosted in the Google database, giving you an immediate advantage when it comes to search engine rankings.

At the end of the day, the hospitality industry can be cutthroat. In an age where the rules of marketing have changed so drastically, a hotel virtual tour is a sure-shot way of getting both those eyeballs and those advance bookings.

college virtual tour

Get Your College the Attention It deserves with a Custom Virtual Tour

There is a very simple reason why virtual tours have become a popular tool for visual online marketing. They provide viewers a highly realistic and interactive experience, whether they want to explore a café, hotel, golf course or a college! Especially, in the light of the current pandemic, you need 360 degree tours to advertise and promote your college, so that students can explore its nook and cranny and appreciate all the facilities without leaving their homes and risking their safety. These tours will make it easy for them to choose you over others, for when the new session starts. Plus, they will be able to save the time and money that would have otherwise been wasted on travelling. From the playgrounds and gymnasium to classrooms, dormitories and cafeteria, a virtual tour can cover all those things you wish to highlight.

So, read on to know more about these tours, their features and benefits.  

Different aspects of a custom virtual college tour

For starters, custom tours will make your prospective students feel as if they are right on the campus and taking a stroll around. It is an immersive experience that puts together panoramic photos, videos and voice guidance. Here are some more features they offer:

Responsiveness across devices and operating systems

The best college virtual tour is one that is extremely responsive or can be easily viewed across laptops, desktops, smartphones, and tablets. You can also view it seamlessly on iOS, Android and Windows.

Customized to suit your goals

A virtual tour can be easily customized to meet your specific goals, whether you are looking for more site visitors or more applications. All you have to do is hire the right professionals who can understand your needs and work accordingly.

Possible to measure results

Ideally, you would want to assess if your college virtual tour is working or not. For that, relevant metrics can be tracked with the help of advanced analytical tools, so that you can rely on numbers to tweak your marketing strategy. So, when you hire an agency to craft the tour, always ask how they measure results.

Top advantages of college virtual tours

The best part about these 360 degree tours is that, they get you more exposure than ever. And since they are quick to engage, more viewers are likely to share your tour with others who might be potential students or parents of such students. Here are some other major benefits too:

You will completely own the content

The entire tour, complete with panoramic photographs and videos, will be owned by you. This means, you can use it in the long term for your marketing campaigns.

The tour will draw millennial and Gen-Z students

Since the younger generation tends to go gaga over things that are digitally savvy, a virtual custom tour is a great way to grab their eyeballs. Since everything on your campus is clearly visible on the tour, it will gain the viewers’ trust quickly.

Perfect for raising funds from the alumni

A college virtual tour is not just ideal for getting new students, but also for raising funds from those who have already graduated. For instance, if the tour shows how the college building and premises have improved over time, the alumni network might be willing to contribute to its development and refurbishment. 

It will make our GMB listing more powerful

By adding a custom virtual tour to your college’s Google My Business listing, you can make it easier for the search engine to show up your college when someone makes a relevant query. A virtual tour can increase your website traffic without you having to pay for ads. And if you make the content of your listing SEO-optimized, you can reap benefits like never before.

To wrap up, a college virtual tour that is customized to your ultimate objectives will reinforce your online presence and help you get more attention, footfall and applications. If you need professional help to create a tour, just send an email to info@massinteract.com.  

Does Your Business Need a Virtual Tour?

In today’s age of instant gratification and information overload, it takes a lot for your business to stand out from the crowd and get noticed. In such a scenario, a virtual tour can be a great asset for your business. Not only does it give your business a competitive edge, but it also helps you find a connection with young, tech-savvy customers.

What is a Google 360 Virtual Tour?
Google Street View Virtual Tours are the most frequently used mapping technology in the world. It will create a complete 360-degree virtual tour of your business using the same technology that powers Google Maps.

Prospective customers will be able to enter your business and get a virtual walk-through, creating an in-depth, immersive experience. Not only will this get you more eyeballs and conversions, but users are also likely to share snapshots of the tour on their social media, ensuring great word-of-mouth.

Type of Businesses that Need 360 Virtual Tours
Any business that benefits from customers having an immersive virtual experience will benefit from a virtual tour. When the site and location is a big selling point in your business, then a 360 virtual tour becomes an absolute must. Some businesses that benefit greatly from having a Google 360 virtual tour include:

Hotels and resorts
Having an immersive virtual tour ensures that prospective customers understand exactly how alluring the property really is. For hotels and resorts, this can mean the difference between hoping for walk-ins and being fully booked well in advance.

Universities
Campus tours are part of the application process — students often get the feel of a college campus when they visit it. But a physical campus tour can be extremely time-consuming and resource-intensive. Which is why a virtual college campus tour can help give students that same immersive, in-depth experience. This has an immediate impact on applications and subsequent enrollments.

Golf courses
Many golfers plan entire holidays around the golf course. When they’re searching online, they are more likely to choose a golf course that they have become intimately acquainted with — through the 360 virtual tour of course!

Importance of 360 virtual Tours for Businesses

360-degree

Increased exposure
Not only do you get a lot more views and appreciation from users, but good tours also tend to get shared on social media — automatically getting more exposure for your brand.

SEO advantage
All the content that is part of the virtual tour is hosted in the Google database and is part of its original Knowledge Graph. This gives you an automatic advantage when it comes to rankings on Google search. Higher rankings naturally translate to more website traffic.

Complete Business Listing Status
When you have an official Google Street View virtual tour, your business becomes eligible to receive the Complete Business Listing status. This isn’t something that too many other brands would have, so online searches become much more favourable for you.

Also Read: The GMB Checklist Every Local Business Needs

Great way to introduce customers to your business
With a virtual tour, your customers have the opportunity to get to know your business even before they become paying customers. This goes a long way in building lasting loyalty.

Incorporate dynamic Google-generated content
You can integrate Google-generated content within your website and social media pages— another big SEO advantage.

Connecting with tech-savvy users
A virtual tour is a great way of connecting with increasingly tech-savvy users — especially millennials, who tend to do most of their purchases starting with an online search.

Also Read: Add your Google Virtual Tour to your website – Here’s How

Given the direction in which technology adoption is headed, a 360 virtual tour will soon become almost compulsory for any business. It’s a much better idea to get started immediately and gain a competitive advantage, even as others struggle to catch up in the coming years.

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