Yes, there’s no doubt that creating a 360 virtual tour can be amazing for your business and keep you ahead of the competition. Practically every business knows that visuals (interactive, immersive and engaging ones especially) guarantee better recall, brand awareness, and trials than plain old text. However, virtual tours work only when you market them right. How or where you promote them decides whether you will get the kind of brand exposure, traffic or conversions you want. So, check out these virtual tour marketing tips and get started:
- Promote the tour on your website – A website is kind of an essential marketing tool for both small and big businesses these days. So, if you have a virtual tour ready, put it up on the landing page as well as those pages where a visitor is likely to take a decision. Make sure it catches the visitor’s eye quickly. For instance, if you want to promote your college through a tour, you can put it up on pages dedicated for courses, facilities, admission and contact information, besides the landing page. This will help guide a potential student along the marketing funnel and motivate them to make a decision.
- Slip it into your emails – One of the smartest marketing tips for virtual tours is to include a link for it in your business emails. When you sign off, you can simply add a tagline like “Visit our restaurant”, “Explore our showroom”, or “Check out our property” and hyperlink it to the 360 tour. Or, you can take a screenshot of an attractive moment in your tour and crop it down to a thumbnail of 30×30 pixels. Save it. Next, in your email settings, import the thumbnail and position it the way you want. Then click on it to enter the URL of your tour and save. This way, anyone who clicks on the thumbnail after reading your email will be directed to the tour.
Read – Why Visual Marketing is the Future for Businesses
- Do it the cool way with Facebook – Using your Facebook business page has to be among the easiest virtual tours marketing tips. You can simply create a post by taking a screenshot of your tour, uploading it, and including the tour URL underneath. You can also boost the post or create an ad for greater exposure. The 360 Photos feature on Facebook is also a wonderful way to market your virtual tour. For this, choose the best parts of your tour (panoramic shots) and upload on Facebook. It will then turn these shots into a 360 photo, so that the viewer feels as if they are right inside your store, café, hotel, or property.
- Get creative on other social channels – Since LinkedIn, Twitter or Instagram doesn’t offer the 360 Photos feature that Facebook does, you will need to create animated GIFs of your tour. There are plenty of free apps that can help you put together a short video that highlights the best bits of your virtual tour. Some of these apps have an inbuilt feature to convert the video into a GIF too. When it comes to choosing a platform, remember that formal businesses like real estate properties and corporate spaces fare better on LinkedIn, while restaurants, gyms, hotels and golf courses do better on Instagram.
- Don’t ignore GMB listing – Creating a Google My Business listing is essential if you want to ace the local search game. And the best way to power it up is by adding a 360 virtual tour. This will help you grab more eyeballs, allow potential customers to explore your establishment and trust you, and improve visibility and awareness. You can cover both exterior and interior views through these tours to give a holistic experience to viewers.
- Try online directories and listing sites – The lastbutnot the least virtual tour marketing tip is to make the most of your profile on platforms or online directories that list various businesses like realtors, fashion retailers, eateries, and more. A 360 tour can easily differentiate you from competitors on such sites, stick to the viewer’s brain better, and make a good impression.
So, are you ready to give your brand the exposure and traffic it deserves? Get expert help to create that perfect virtual tour. Shoot us an email at firstname.lastname@example.org.
Read Also – Does Your Business Need a Virtual Tour?