The MassInteract Blog

apartment virtual tour

Millennials are Going for Sight-Unseen Leases in a Big Way: How an Apartment Virtual Tour Can Seal the Deal

Millennials today are moving more frequently than previous generations. With globalization, the internet, and the world coming closer together than ever before, this trend is here to stay. Millennials are moving both for higher-paying jobs, as well as for the rich experiences that staying in their hometown may not be able to deliver.

Having said that, it’s really hard to take time off work and go all the way to the city you’re moving to for apartment hunting. There’s far too much planning, scheduling, and effort involved — and most people just don’t have the time for that.

As a result, most people have to find a house in a matter of a few days once they move to a new city, and that can be really challenging. Instead of spending tons of money on a hotel, people are now choosing to lease and rent sight-unseen.

A few years ago this would have been unheard-of but technology has made this increasingly possible. Today, potential renters are okay with signing on that lease agreement on the basis of a high-quality, ultra-detailed apartment virtual tour. As long as the virtual tour gives them the feeling of having really seen the apartment in a complete, comprehensive way, they don’t mind signing the dotted line.

So if you’re targetting a sight-unseen lease — specifically for millennials and important businesspeople with little time on their hands — an apartment virtual tour is a must-have. Before you get that virtual tour up and running, here are a few things to keep in mind:

Make sure your apartment virtual tour is easy to access

What this means is that a potential renter shouldn’t have to search for the virtual tour, they should naturally gravitate towards it when scoping out the apartment. While the virtual tour is likely to be the clincher when it comes to a sight-unseen lease, you have to remember that renters are unlikely to search for a virtual tour. It’s more important that the virtual tour is a part of a seamless viewing experience. This means that you should display the virtual tour prominently  — whether that’s on the home page or on the listings page.

A lot of people look at a virtual tour as something that exists lower down the sales funnel. In other words, they try to use it to close the sale. While that is an important function of the tour, it’s just as important to have the prospects see the virtual tour when they’re casually browsing the listing. This way, they will have a much more in-depth idea about the apartment, so the leads that you get will be highly qualified. This saves a lot of effort and energy later on in the sales process.

Choose your virtual tour provider with care

There are many virtual tour software out there, some of which are even available for free. But if you want to get a professional-looking virtual tour (which is highly recommended when you want to close a sight-unseen lease), consider hiring a professional. Check their references, make sure they fit within your budget, and of course look at their portfolio of work. Preferably work with a provider that already does apartment virtual tours so that they know exactly what works.

Interactivity is important

What makes virtual tours different from videos is the interactive element. With virtual tours, users are expected to click on where they want to go, zoom in and out as they please, and even engage with the descriptions and information. You need to ensure that your virtual tour has a number of “hotspots”, with clickable icons and interesting copy, so that users are much more involved than with a regular video. What’s more, if your virtual tours are interactive, customers will stay on your website for longer. This is something that search engines take into account which will mean more traffic for you in the long run.

At the end of the day, if you expect someone to rent or lease an apartment without ever having seen it, then you need to give them a little bit extra. Renters today are willing to take that leap of faith— as long as they have extra information to bridge that trust gap. Virtual tours of apartments are the perfect fit.

Real Also: Real Estate Photography: Use the Right Visuals To Generate Buyers’ Interest

Hotel Virtual Tour Advantage

How a Hotel Virtual Tour Could Give Your Business a Huge Post-COVID Advantage

As we all know, this isn’t the best time for the hospitality business. There is uncertainty in many parts of the world, and it will be a while before long-distance travel goes back to where it used to be pre-Coronavirus.

Having said that, COVID-19 clearly has an end-time, as experiences in many countries, from China to New Zealand have shown. With the pandemic in full swing in many parts of the world, and travel has come to a halt, there are two ways to look at the situation. The first is to simply live this situation out amid a general environment of fear and panic. The second would be to actually take advantage of this free time to invest in marketing assets that will help you generate bookings as soon as things are up and running so that your business can find its feet faster.

As far as hotels go, whether it’s an opulent 5-star property or a boutique place, being able to showcase its beauty to prospective customers is the first priority. While high-resolution images were enough to do that up until a few years ago, today state-of-the-art hotel virtual tours are a must on your website. Here’s why virtual tours for hotels have become so popular in the last few years:

First impressions are important

Think about it from the point of view of a prospective customer. Would you rather book a room in a hotel that has some standard, poorly-lit photos? Or a hotel where you can see a 360 virtual tour of the entire property— from the room and the bathroom to the lobby, the breakfast buffet, and the sprawling grounds. A virtual tour is an easy way to make an incredible first impression and get that online booking.

Build credibility

A Google Street View virtual tour means that you’re showing your property with an incredible level of detail. With a regular website and photos, it’s easy to use clever angles to hide or emphasize some parts of the property. And customers are now aware of this. So when you create a hotel virtual tour, you’re creating a level of transparency that is rare in the business, and that will make customers trust you instinctively.

More control over the viewing experience

Every customer wants something different when they look at a property online. A customer might be looking for the perfect family vacation, another for a honeymoon, and yet another for a business conference. A comprehensive hotel virtual tour allows prospective customers to customize the viewing experience for themselves. They can zoom in and out of areas that they are more interested in, go through the information given in the hotspots, and pan left, right, up and down to get a better view.


Having a virtual tour on your website gives you an immediate edge over the competition. The Google Street View 360 tour will automatically help you when it comes to Search Engine Optimization. Having a virtual tour is also one more step in completing your Google Business profile, and a completed profile also makes your hotel more searchable. Having your business consistently rank high during Google searches is a big advantage of having a virtual tour.

 Likely to get organic shares

A good hotel virtual tour has high entertainment value. People love to browse through these tours and do some vicarious traveling. Even if someone is not booking your hotel immediately, chances are that they will enjoy the tour so much that they will share it with friends on their social media. This will immediately give you organic reach among your target audience.

It’s understandable that you’re going through a period of turmoil and uncertainty. But the best way to make the most of this time is to have a long-term view of your business and to invest in relatively reasonable marketing assets that will last you in the long run. Hotel virtual tours are the best way to do this. Not only are they relatively easy to create, but they will also give you an immediate competitive edge as the hospitality industry starts getting back on track.

Google Street View for Your Business – Pros Win Over Cons

Though launched way back in 2007, Google Street View is a technology that many businesses are yet to warm up to. So, if you too are wondering why Google Street View can be good for you or whether you really need to use it, this article will give you some great insights. You are probably aware that these days, pictures sell way more than plain words, and customers like to “see” what your business is all about rather than just “read” about it, before making taking a step towards the actual purchase. And this is where Google Street View can come in super handy, especially if you have listed your business on Google. Read on to know why.

Understanding Google Street View

Given that most businesses, both big and small, show up on Google Maps nowadays, it doesn’t take a lot of effort to figure out why those with pictures get more traffic or enquiries than those without. The images work best when they are 360-degree or panoramic.

And when such panoramic images are connected or compiled, they become Street View. So, the biggest advantage of Google Street View is that it is like a virtual tour, immersive, honest and realistic. It can help potential customers know your business better, inside out.

Still, it makes sense to know more about a technology before you decide to embrace it. So, here you go.


  • Builds customer trust – Withmore people shopping for things or making bookings online than ever before, it is natural for them to go with a business that is transparent and credible. And what better way to ensure that than with Google Street View? A collection of authentic images that reveals every nook and cranny of your venture is sure to forge a connection of trust with viewers. For example, if you run an organic café in a great location and share images of the approach, dishes, ingredients or even the organic crockery and cutlery you use, it will bring in more people than a café that lacks visual marketing.

  • Attracts the right audience – Another major advantage of Google Street View is that it can target the kind of audience you have in mind. Say, for instance, you have a boutique store that sells funky maternity clothes. By creating Street View of the same, you can bring in all expecting and fashion-conscious women in the locality and boost actual sales figures.

  • Drives the desire to buy – Since customerswant their money’s worth whether they are heading to a hardware store or booking a romantic night at an upscale hotel, they want as much information as possible in advance. So, by offering them Street Views, which are like virtual tours, you can help them make an informed choice, or guide them from the consideration stage to the purchase stage.

  • Makes sharing easy – Google Street Views are exciting, informative and lifelike, which means if your target customers like what they see, they will share it with others too. It is a great way to improve online visibility or brand awareness in the digital age. Street Views are easy to share across mobile devices and social media platforms as well, and appeal to the millennials especially. Say, your college has amazing residence halls, a massive library, a swanky pool or a state-of-the-art laboratory. Street View can highlight it all beautifully and encourage students to consume the information and share it too.   

Google Street View Pros and Cons


If you are wondering about the disadvantages of Google Street View, there are hardly any. Only a few complaints have cropped up now and then about excess sharing, privacy concerns, and lack of accuracy. However, if you are weighing pros and cons of Google Street View, pros outweigh the cons by a massive margin. By adopting this technology, you can give your business the visual marketing edge it needs to bring in more traffic and revenues. To get started with Street View, just shoot an email to and we will get back to you with the best solution possible.