The MassInteract Blog

The Top 5 Benefits of Virtual Staging for Realtors

In a post-COVID world, more people are choosing social distancing as a way of life. Which means that a lot of decisions around the real estate — whether it’s rental or purchase decisions— are being moved online. Which means that the shortlisting process has become a lot more rigorous and prospective customers are only taking a physical tour of the properties that they are really interested in. In this scenario, virtual staging becomes a really appealing option.

What is virtual staging

Virtual staging is a process by which graphic designers do the interior decor of a property. They work by visualizing the aesthetics that need to be projected and creating decor, furniture, and fixture based on this aesthetic. As a result, when a property is displayed online, it’s not shown as a set of empty rooms but as what it would look like when it’s actually being used.

Benefits of virtual staging

Here’s how virtual staging for real estate can increase the chances of your property making it to that coveted shortlist:

Read Also – 5 Ways in Which the Real Estate Industry is Benefitting from Virtual Tours

Enhances the visual appeal

You’re not really selling a property, you’re selling a lifestyle. So empty rooms that leave much to the imagination don’t really work as well as a property that showcases exactly what it will look like when it’s being used. In a world where prospective customers are going through hundreds if not thousands of listings, this is one of the best ways of making sure you stand out.

Cost-effective

If you were to actually dress an entire property to take pictures, it would become prohibitively costly. You would have to spend lots of money in buying (or moving) furniture, fixtures, and dozens of other items. You can save thousands of dollars in the long run by investing in a virtual staging software that will allow you to create a beautiful visual spectacle for all your properties, both residential and commercial. 

Read Also – What 3D Modeling is All About and Why It’s So Important for Your Business

Saves time

Imagine physically dressing every room for photographs. Moving furniture, setting it up till it looks just right, and then adding various decor pieces to enhance the aesthetic appeal. Going through all this trouble could easily take up an entire day if not more. Whereas with virtual staging, the software does the job for you.

Emphasize some parts of the property

Want to highlight the pool area? Or really showcase the island kitchen? Having a virtual staging tool at your fingertips means you can use virtual staging images to focus on those parts of the property that really stand out. This will ensure that customers are immediately attracted to the property when browsing online.

Plus, you can also emphasize different parts of the property and customize the aesthetic based on your target audience. For instance, if millennials are your target audience, you might want to go with an aesthetic that feels more modern.

A better idea of dimensions

An empty room can often appear a lot smaller than it really is — it’s hard to understand the dimensions of a room without proper context. Having furniture and fixtures gives people a much better idea of the actual size and shape of the area and whether it could work for them.

The bottom line

Virtual staging is one of those marketing assets that has all three attributes— it has a great aesthetic, it’s relatively simple to execute and it’s also cost-effective. Which is why it’s one of the easiest ways for realtors to gain a competitive advantage in an increasingly virtual world.

Read Also – How to Maximize Exposure for Your Brand by Marketing Your 360 Virtual Tour

College Virtual Tours

How College Virtual Tours Are Becoming the Key to Student Recruitment in a Post-COVID World

In a post-COVID world, college virtual tours have become a thing of the past. With travel nearly coming to a standstill, there is very little scope for students to go around the country visiting college campuses this year.

But if you think about it, this is a great time to make things a little more equal. Usually, students can physically visit only a few campuses. Now that physical tours are becoming nearly impossible, students are switching to virtual tours. In fact, a survey by Cappex revealed that students prefer virtual tours as their tool of choice for initial evaluation of a campus — 36% said they would really like to have it while another 30% called it a must-have.

A college good virtual tour can give unprecedented insight into campus life, and this is a great opportunity for lesser-known colleges to compete on an even footing.

Here’s how college virtual tours are evolving to keep up with a post-COVID world:

Beautiful visuals

Colleges are taking it to another level with incredible visuals of their most beautiful features. For instance, Marietta College has a comprehensive tour showcasing some of their most unique areas — from the planetarium, recreation center, library, media center, science center and halls. It gives students a complete feel for the campus.

Virtual events

Colleges are taking campus tours one step further by also including both live and previously recorded events. This isn’t just for prospective students but for incoming classes as well. For instances, the University of California, Berkeley is including a virtual Cal Week to its regular campus tour to replace the usual in-person events for incoming students.

Creating a more inclusive tour

It’s important for a campus virtual tour to talk about the diversity and exclusivity of its campus. For instance, the Anglia Ruskin University’s cafeteria tour has three words below a 360-degree panoramic view of the cafe — “halal food available”. This immediately gives showcases the campus’ commitment towards diversity and inclusivity.

Read Also – How Virtual College Tours are Changing the Student Recruitment Game

Campus life

Post-COVID, a good virtual tour goes beyond just the buildings and pathways. It gives prospective students an insight into whether the campus life is going to be a worthwhile experience. So, things like extra-curricular activities, parties, clubs, and so on should be highlighted in a fun and interesting way. Students should be able to actually experience a live and pulsating campus from the comfort of their living room.

More interactiveness

Campus tours are now using hotspots to create different multimedia layers that make the college virtual tour more attractive. From questions about distances to campus life to financial aid, all the answers can be found on interactive hotspots.

Extending the audience

Campus tours are no longer just for high-school students. There are different versions that are also being designed to attract grad school students and people who have been working for a while and are looking to continue their education. So highlighting additional features that may be attractive to a more mature audience is a good idea.

Colleges are adapting to the post-COVID world quite rapidly. As things move to the virtual sphere, this is an incredible opportunity for upcoming colleges to showcase campus life in an engaging and compelling way. As students expand the scope of their prospective colleges from the comfort of their living rooms, a great campus virtual tour can make the difference and get those extra applications.

Read Also – Why You Need to Have a Custom Virtual Tour for Your College?

What 3D Modeling is All About and Why It’s So Important for Your Business

Photos and videos are now passé. While videos and photos give a realistic idea of how a product or service would look, illustrations focus more on adding artistic value to existing visuals. While illustrations pique curiosity, they leave too much room for interpretation. Photos and videos, on the other hand, appeal to the senses a little bit too directly. That’s where 3D modeling comes in. 3D modeling for business has recently become one of the most effective ways to promote products and services.

What is 3D modeling?

3D modeling has been around for a while now. It uses graphical techniques to produce a 3D representation of any kind of object or surface. 3D modelers use special software that manipulates specific points called vertices to produce the 3D version of the object.

3D modeling has been around for a while now — especially in engineering and architecture. CGI (Computer-Generated Images) in TV shows, movies, and video games is a perfect example of 3D modeling.

Recently though, 3D modelling has started being used extensively in marketing products and services.

5 Questions to Ask Your Virtual Tour Photographer Before Hiring Them

Benefits of 3D modeling for Business

There are a number of ways that 3D modeling can help you market your business in a more effective way:

Develop a feature-rich model

When you go in for 3D modeling, you can integrate all the features in it to make the product more appealing to prospective customers. This is especially useful in made-to-order products so that people can see all the features they want in the product they order. You can even customize the way your product is being showcased — so you can segment your target audience based on which features they would be interested in, and show them those features as part of the 3D model.

Customized marketing campaign

Once you have a basic 3D model, you can adapt it based on the specific context. You can adapt the model based on your marketing pitch — whether it’s a seasonal offer, a short-term discount, a new product promotion, or a product modification. Using 3D modeling while advertising your product allows you to adapt the marketing message based on the buyer persona that you are targeting. You can also use CG imaging to present the same product in different ways to different customer segments.

How to Maximize Exposure for Your Brand by Marketing Your 360 Virtual Tour

Use a white background to make your product stand out

When you use 3D modeling, you can present your product on a white background. This has become an extremely effective way to market a product, especially if you use contrasting colours against this white background. Presenting a 3D model against this white background gives marketers the opportunity to showcase the colours, shape, volume, texture, etc of the product in a way that simply isn’t possible with a regular photo or video.

Perfect for products that aren’t photogenic

One of the best 3D modeling features is the fact that it’s a perfect alternative for products that aren’t exactly photogenic. This includes things like canned and frozen foods, fresh veggies, any packaged goods, household appliances and so on. This way you won’t have to invest in an expensive photoshoot to make your pictures look attractive.

Branding and pitches

3D modeling makes a world of difference when you’re designing your company branding. From animating your logo on the website to adding 3D elements in a marketing presentation (making it look more high-tech and professional), there is a lot you can do with 3D imaging and design. Even just creating 3D models for graphs and charts can go a long way in creating that impressive pitch that helps you win over a big client.

Photos, videos, and illustrations all have their role to play when it comes to visual marketing but the tide has been decisively moving towards 3D modelling in the last few years. If you don’t have in-house professionals who can build 3D models, you can just outsource 3D modelling to a service provider that has the right experience and expertise. In either case, it’s worth investing in this new-age marketing asset to see what kind of difference it can make for your business.

Read Also – Hire the Right Company for Your Business Virtual Tour

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