The MassInteract Blog

3d mapping

Find Out Why Your Business Needs 3D Mapping for That Competitive Edge

No matter what your business deals with, being aware of the latest technology and embracing it can lead to a stronger presence in the industry and more customers. And when it comes to technology, 3D mapping is an innovation that you cannot ignore. It basically refers to the profiling of an item in 3 dimensions, so that the item gets mapped in the real world. Or, if it helps you to imagine better, 3D mapping involves stitching an array of overlapping photos together to create and interactive map that is three dimensional. Since this process ensures a realistic and in-depth view of any object, it is used in many fields like construction, healthcare, sports, agriculture, archaeology, and so on.  

So, find out exactly why you should choose 3D mapping for business.

  • You can gain better project insight – 3D mapping or projection mapping is a great way to gain better insight about large or small real estate projects and properties. Especially when implemented via drones, 3D mapping can survey even a vast piece of land in minutes, highlight the details, and take measurements. Builders and developers can use 3D mapping to put together beautiful virtual presentations for prospective clients.

Engineers can create 3D concepts way more easily and cost-effectively by using projection mapping instead of building actual models. The infrastructure of an entire city can be quickly and precisely visualized with this too.

If doctors and dentists decide to use 3D mapping, they will be able to study and assess muscles, arteries and veins, organs and the teeth more closely, diagnose more accurately and treat patients better. 

For scientists and astronomers, 3D mapping can make many complicated concepts simpler to understand. Archeologists can use this technique to recreate ancient civilizations easily.

In the sports and entertainment industry, 3D mapping can give spectators a clear picture of what’s going on and pump up the excitement factor. It can also help organizers identify any problem areas and even conflicts.

Read – Drone 3D Mapping Made Easy With This Quick Guide

  • It will save your time and money – Whether you are using 3D mappingto scan a wheat field, a construction site, an archeological site or something similar, you won’t need to employ manpower to do the job. And this means, less time as well as money (labor cost) will be wasted.
  • Benefit from real-time tracking and make changes faster – When you use 3D mapping for business, you get to observe everything in real time. This means, you can spot issues instantly and carry out corrections or changes quickly. For example, if a wall is not holding up right in a construction site, you can find out what is the problem without any delay. It will save you future hassles and extra expenses.  
  • It is ideal for attracting and engaging audience – With projection mapping, businesses that regularly host events, exhibitions or shows can easily grab eyeballs and keep the audience hooked for a long time. A three dimensional audio-visual experience can be extremely realistic and help the onlookers to relate with the brand better.
  • You can market your brand better – These days, many forward-thinking businesses are using 3D mapping for marketing, as the realistic projections can attract more potential customers and ensure better recall even after days. This will not only improve brand awareness, but also establish your authority in the industry and increase your credibility. Potential clients will come to you for solutions and end up converting.

So, if you are business that intends to stay ahead of its competitors, availing 3D mapping services makes perfect sense. Send an email to info@massinteract.com to get the guidance and help you need. 

Read also – What 3D Modeling is All About and Why It’s So Important for Your Business

Visual content marketing

Visual Content Strategy: How to Use Visuals to Get More ROI

If you are reading this, you are already aware that content marketing can boost your website’s organic traffic and generate more leads than paid advertising, when done right. However, with countless brands joining the bandwagon of content marketing, the field has become immensely competitive. So, to stand out, you need a smart visual content strategy. Why? Because when textual content is combined with relevant and attractive visuals, readers recall 65% of it even 3 days later. This means that visuals lead to better brand awareness and website traffic, which can lead to more conversions or sales. In other words, if you want to get greater returns by investing in content marketing, you cannot ignore visuals.

So, how exactly should you use visual content in business to get better ROI? Read on to find out.  

What types of visual content should you use?

Here are some ways in which you can include visuals in your content to address different needs and pain points of your prospective or current buyers.

  • Charts and graphs for more information – A market research study showed how more people consume content that incorporates charts and graphs rather than only decorative images. This is because charts and graphs are data-rich visual content and drive the point home more easily than just words.
  • Photos that appeal – Whether you wish to promote a food, travel or healthcare blog or website, well-shot, bright and crisp images are a good bet. Make sure they are relevant and choose the feature image with extra care. If you don’t have your own photos, pick stock photos that your audience can relate with, and not something generic. This will ensure better recall.
  • Infographics for quick reading – Did you know that blogs with infographics get 12% more traffic than those without? The use of clean and relatable images, bold colors and crisp text make infographics easy to consume quickly. Also use catchy titles, include important statistics, and make it easy to share.
  • Videos and virtual tours for realistic experiences – Globally,more than 50% marketers say that videos bring the maximum ROI. People can connect better with your brand through a video and remember your products more. Plus, a video that evokes powerful emotions can go viral too. Among visual content ideas, 360 degree virtual tours are also becoming popular as they let you explore a property without actually visiting it. Hotels, cafes, spas, colleges, gyms and golf courses can use these to attract more potential customers and engage them. You can add a virtual tour to your Google My Business listing to get more traffic.

How can you guide the buyer journey with visuals?

Awareness, consideration and decision are the three major stages of a prospective buyer’s journey. So, at each stage, your visual content needs to address his mindset and need.

  • For instance, during the awareness stage, your target reader or site visitor might not be able to identify what exactly his problem is or what he needs a solution for. So, blog posts rich in images or infographics might be helpful.
  • Once your site visitor has identified his problem, he will be looking for all possible solutions. So, during the consideration stage, guides, case studies, whitepapers and e-books can help you get his attention and establish your position as an industry leader who offers the best solution. All such content formats should contain images, graphs and videos wherever possible.
  • During the decision stage, you can use product reviews or product comparisons that are image-rich to convince a site visitor to convert. A virtual tour, demo video or a how-to guide with screenshots of every step of using a particular product might help too.

Takeaway

All in all, to boost your online presence, search engine ranking and attract more traffic and leads, you need to embrace visual content marketing. Consistent efforts will increase your brand value and credibility, improve sales, expand your loyalty base and enhance ROI. Need help to come up with attractive and impactful visual content? Send an email to info@massinteract.com.

Google Interactive Tours vs Street View

Google Interactive Tours vs Street View: Which is Better?

Faced with cut-throat competition, businesses often adopt the latest technologyto stand out from the crowd. Unlike before, there are many advanced tools to empower a business so that it can leave a lasting impression – right from the outset!

Google Interactive Virtual Tour and Street View are two of the most innovative tools which businesses can take advantage of for a more impactful representation. If youare wondering which one of these two is better, or for that matter, which one should you choose to give your business a boost? We have set Google Interactive Tours vs Street View for a direct faceoff to let you figure out just that.

Google Interactive Tours vs Street View
Google Interactive Tours vs Street View

Google Interactive Virtual Tour

A Google virtual tour is designed to deliver an interactive 360 experience. To be more precise, it is a complete simulation of your business attached to your Google My Business listing.

Interactive Virtual Tour

Google virtual tour is an amazing representation of your brand. The interactive tour not only showcases what your business has to offer with immersive detail, but also helps it win attention that proves to be a decisive factor.

Google Street View

Google Street View is integrated into Google Maps and Google Earth that showcases interactive panoramas of stitched images. With Street View, users can explore world landmarks, take a glance at wonders, and even step into arenas, museums, restaurants, and small businesses. And that too right from their fingertips.

That’s what makes Street View so fascinating for both everyday users and businesses.

Street View

How to Create Google Virtual Tour

Creating a Google Virtual Tour is quite straightforward. All you have to do to get started is to capture images > edit them with precision > stitch them together to produce high-res panoramic photos, using a virtual tour software. And then, upload the tour to the correct Google My Business listing.

How to Capture 360 Videos for Google Street View

Thanks to the Super Handy Street View app, publishing and linking 360 photos is a breeze. Ensure that your images are at least 7.5MP (4K) with a 2:1 aspect ratio. Besides, also make sure that they are not more than 75 megabytes in size.

Be sure to disable any gyroscopic stabilization and keep your camera upright. Also, position your camera support system precisely to ensure it takes up not more than 25% of the bottom of the resulting 360 images.

So, Which One – Interactive Tour or Street View – is Better?

Coming back to the all-important question as to which one is better: Interactive Tour or Street View. Though both are great for a visual representation of your business, Interactive Tour is a bit more impactful.

Both in terms of showing off your business personality and providing vivid detail of your offerings, the virtual tour has a slight edge. For instance, if you own a luxurious 7-star hotel, you get the most out of the interactive tour to showcase the beautiful interior, different cuisines, and even offer a sneak-peek into your hotel’s specialty.

The immersive tour immediately catches eye-balls, giving people a taste of your brand’s identity. And that too without consuming much of their time!

If you are willing to create a top-notch 360° virtual tour of your business, contact us to get the job done for you with unmatched expertise. Being Google’s number one agency, Mass Interact excels in creating 360° virtual tours that never fail to leave a lasting impression.

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