The MassInteract Blog

visual storytelling rules

Follow these 6 visual storytelling rules for your university website

Did you know that the human brain can process visuals 60,000 times faster than text? So, it’s not really surprising that we tend to remember what we see on videos more than what we read in books. In other words, visual storytelling is a powerful marketing tool that businesses can use to convey their message effectively, without pushing their products into customer’s face. And when we say businesses, we mean colleges and universities too. The number of students who will apply to your institution will depend on how appealing, informative and modern your website is. And using visuals to weave a compelling story is the best way to go about it.

However, keep these rules in mind:

  1. If you can show, why tell? – One of the top visual storytelling tips is to use visuals instead of text wherever possible. Your site visitor will pick up the information faster. For example, if you have a beautiful campus, don’t describe it. Use a virtual tour instead, and offer an immersive, engaging and realistic experience to students.  
  2. Make an impression quickly –Students have very little attention span when they are exploring different university websites, as they are in a hurry to find the perfect place for the next four years of their life. So, the first image or video they see on your website should get them hooked instantly and make a favorable impression. This is why one of the best visual storytelling ideas is to put up a virtual tour that takes them across the grounds, through the halls, inside the cafeteria and more.  

    Read – How Virtual College Tours are Changing the Student Recruitment Game

  3. Give your story a beginning, middle and an end – The art of visual storytelling for colleges requires you to follow a certain narrative arc. Whether you are using a series of images, videos or virtual tours, they shouldn’t be random or disconnected. So, craft a cohesive story that helps the student visualize his or her journey from their first day to graduation. Incorporate elements of excitement or suspense wherever you can, like awards they can win in sports or the scholarships they can strive for in different courses.
  4. Show real people – One of the crucial visual storytelling rules is to show actual people (students and teaching staff in this case) in images or videos so that candidates can relate with your college or university better. For instance, showing a group of happy students playing baseball will build their trust better than showing an empty field.
  5. Include wow factors – Having unique visual storytelling ideas always helps, as they motivate students to pick your university over others. For example, if you are creating a virtual tour for your website, make sure it evokes emotions like happiness, hope, and excitement. If your tour focuses on details like the dishes your cafeteria serves or the books your library houses, it will connect better with the students. Or, candid images of graduating students with their parents might evoke hope.
  6. Keep it short and sweet – Using visual storytelling for your university website means you have to avoid distractions, so that site visitors can stay focused. Don’t throw in too many details that are hard to remember and highlight the most important aspects instead.

So, keep the above visual storytelling tips in mind to strengthen your university’s online presence. At present, this is the best way to attract potential candidates and get them to apply to your courses even if they are staying inside to beat the pandemic. And if you are not sure how to get started with visual storytelling or can’t decide on the right format, email us at info@massinteract.com.  

Must Read – Get Your College the Attention It deserves with a Custom Virtual Tour

Google Street View

6 Ways in which Google Street View takes your business to a whole new level

If you are a business owner who stays on top of things when it comes to online marketing, you must have heard of Google Street View. This cool feature on Google Maps lets people take a virtual tour of your business’s surroundings as well as interiors. And they can do it while relaxing at home or while taking a walk in the park or during lunch break at the office. Now, that’s an awesome way to boost online visibility, engage your potential clients, and give them a sneak peek into what you offer. After all, this is the road that will lead them towards conversion. Whether you are a hotel, café, gym or spa, using Google Street View for business has plenty of benefits. Read on to know all about them.

  1. Makes customers trust you – Having a Google Street View virtual tour means you have nothing to hide from your potential customers. They can explore your property whenever they want and from wherever they want and put all their doubts to rest. Customers will also know that you are not making tall claims for nothing!
  2. Eases the decision process – With Google Street View, small businesses can clearly show prospects how their establishment looks like, the things they stock up on, and what kind of atmosphere they promise. Naturally, this makes it easy for your customers to compare your business with others, research easily and make a decision quickly. In absence of such a tour, they have to waste a lot of time reading other people’s reviews and hunting for pictures before taking a call.

    Read – Why Visual Marketing is the Future for Businesses

  3. Attracts the right kind of audience – Imagine that you are a small boutique that sells only vintage wedding dresses and have some really unique pieces in your collection. Google Street View will help you reach out to the target audience for such dresses easily. When prospects take a tour, they will quickly realize where your specialty lies and why they should choose you over others. Also, by adding such a virtual tour to your Google My Business listing, you can attract more local customers.   
  4. Spreads a good word about you – This is among the top benefits of Google Street View as someone who has purchased something from your store or dined at your café can show the virtual tour to others while talking about the nice experience he had. For example, if a man buys a pair of stylish loafers from your store and talks about it to his friends while showing your street view, they will be more likely to believe his words. And, who knows, they might visit you too!

    Read Also – 5 Ways in Which the Real Estate Industry is Benefitting from Virtual Tours
  5. Prepares potential customers – The reason why most forward-thinking businesses are adopting Google Street View is because it tells people what they might expect when they reach your store, hotel, restaurant or any other establishment. Like, they will know beforehand where to park, how to approach, how to dress, and will be able to gauge the vibe and safety of your locality too.  
  6. Creates a lasting impression – Since the human brain tends to process images faster and retain them more than plain text, Google Street View for small businesses or even big ones can ensure better recall and make a positive impression. Even still images have become passé as immersive and realistic experiences are in. Hence, virtual tours are the way to go if you want to create a deep connection.

Now that you have a fair idea about the various advantages of Google Street View, it’s time to take action. Give your business a special boost with all-encompassing virtual tours, especially if your competitors are yet to warm up to the idea. Need a little help to get started? Shoot us an email at info@massinteract.com.  

Read Also – Google Interactive Tours vs Street View: Which is Better?

college virtual tours

6 Reasons Why Colleges Need Virtual Tours to Attract Students In 2020

Around 1.4 million people viewed college campus virtual tours between March and April in 2020 (as per YouVisit). This alone shows how important these tours are as digital marketing tools. Long gone are the days when prospective students or their parents went through college brochures or visited every single campus on their list to make a decision. Moreover, the recent pandemic has forced colleges to restrict in-person visits for the sake of students’ safety. Hence, you need an impressive online presence to attract students. And there’s nothing better than virtual tours to help you with that.

Wondering why? Read on.

  1. Highlights the best and unique aspects of your campus – Whether you have a beautiful lawn, state of the art library, funky cafeteria or an amazing location, a custom college virtual tour can showcase all that in the best light. This way, students can quickly zero in on what’s special about your college and why they should choose you over others.
  2. Saves cost, time and hassle – Apart from keeping prospective students safe during this pandemic, virtual tours let them explore your campus without travelling long distances or wasting time. Students get to save money and energy too.  

    Read – Top Online Marketing Tips to Boost College Admissions

  3. Offers students a familiar and personal experience – The best part about custom college virtual tours is they help students visualize themselves on your campus. Candidates can explore all nooks and crannies, become familiar with what will become their home for the next four years.
  4. Tells a story – Virtual tours for colleges are a brilliant way to spin a compelling story about your institution’s history, milestones and achievements. For instance, students will prefer seeing impressive statistics during the virtual tour (like number of medals won when you are showing the sports arena or the percentage of students who got placed last year) rather than read about them in the form of plain text on the website.
  5. Easy to embed on website and social media channels – When you create a custom virtual tour for students, you create a marketing resource that can be used across different channels for years to come. You can embed these tours on your website and also share on social media channels like Facebook, Twitter, LinkedIn, Instagram and so on. This means, you will get more traffic and leads without spending money on ads. It’s a smart way to boost brand awareness and generate interest. Plus, those who watch these virtual tours can share them with others quickly without your intervention.

    Read – How Virtual College Tours are Changing the Student Recruitment Game

  6. Earns trust and helps you stand out from competitors – Virtual tours tell prospective students that your college has nothing to hide and you are proud of your offerings. This, in turn, earns their trust. Also, by adding a virtual tour to your Google My Business listing, you can make your college stand out from others. It will make you easier to find on Google when local students search for a college like yours. Additionally, having a virtual tour will mean that you are aware of the latest trends and this will attract students in 2020.   

To wrap up, custom college campus virtual tours are your best bet, whether it is about spreading awareness or generating the right leads or getting more applications. All you need to do is create a tour that is interactive, immersive, premium quality and exclusive. And if you need a bit of expert help, shoot us an email at info@massinteract.com.  

Must Read – Get Your College the Attention It deserves with a Custom Virtual Tour

Top