The MassInteract Blog

Tips To Get More Applications During COVID With Your College Virtual Tour

When high-school students decide to take multiple college tours before zeroing in on the one that best suits their needs and goals, they usually look forward to the smell of freshly cut grass, lofty buildings, student chatter, a vibe from the student union and experiencing collegiate sports first hand. However, COVID has compelled colleges to take the virtual route and provide students with all the information they need online, to help them make a decision. Naturally, college virtual tours during COVID have become immensely popular and the best way to get applications, as they are realistic, visually appealing and interactive in nature. But, since the competition is intense, you need to figure out ways to make your tour better than others. Read on.

  1. Highlight the best things about your college – One of the most effective tips for college virtual tours during COVID is that, you need to draw attention to the best aspects of your institution. It can be the main student quad, stunning architecture, a massive library, a stylish student union that offers a variety of cuisines, or cheery dorm rooms. If your college is located in a scenic enviornment or is surrounded by a host of facilities like hospitals, shops, cafes and such, highlight that too. If you offer unique courses or have an outstanding placement record, these need to be showcased. Essentially, it is important to differentiate your college from others, so that students have a good reason to choose you.

  2. Provide all kinds of important information easily – Your virtual tour can earn brownie points from prospective students if you share information clearly regarding courses, deadlines, scholarship, financial aid, contact numbers of student guides, etc. Also note that international students look for information regarding residences, support services, career counseling, buddy system, and so on. Hence, providing all of that through your virtual tour can help them. 

    Read – Using Virtual Reality in Education Has Many Benefits
  3. Include call to action buttons smartly – Did you know that the rate at which high school seniors were taking virtual tours in 2020 was 228% higher than 2019? While that gives you reason enough to create a virtual tour, you also need to focus on boosting conversions. After all, your ultimate goal is to get candidates to apply after they view your tour. And for that, including call to action buttons for sharing contact information, calling or emailing the college, talking to a faculty member or admissions staff, or filling up a form, are essential. These buttons need to be prominently placed in your virtual tour. You can also have a button for those who have VR headsets and can enjoy a more immersive experience. Including social share buttons will also encourage students to share your tour with their peers and thereby increase your chance of getting more applications.

  4. Promote your tour actively – This is one of those college virtual tour tips that you cannot ignore, no matter how awesome your tour is. You must make sure that your virtual tour is super easy to search and land upon. This means, you need to embed it on your college homepage as well as the navigation bar. This way, no matter which part of your website visitors are exploring, they can take the tour anytime they want. For better access, you can include the virtual tour link in the header and footer of your site. Plus, your admissions page should also be embedded with the tour.

Apart from these strategies, make sure you include the tour link in email signatures and promote it across social media platforms like Facebook, Instagram and LinkedIn. While LinkedIn is a place where you will find more alumni than prospective students, the tour can help them fall in love with their alma mater all over again and share it with others.    By keeping these tips for college virtual tour during COVID handy, you can attract more applications than you probably thought was possible. And if you need a bit of professional guidance to create a tour that reflects all of the above and turns out to be a major success, shoot us an email at   

Read – 10 College Campus Virtual Tours You Should Check Out

Virtual Field Trips

5 Reasons Why Virtual Field Trips Will Be Popular In 2021

2020 has made it crystal clear that the world needs online education. Naturally, schools and colleges have had to shift from the conventional classroom teaching environment to virtual lessons. And to make them as interesting and effective as possible, many educational institutions are opting for virtual field trips. After all, reality-based learning is a major buzzword these days, so that students can relate their formal lessons with what actually goes on in the world. Moreover, since the pandemic is likely to make parents and students cautious about stepping outside unless absolutely essential, virtual trips can help students explore it all from home or school. No wonder it’s a win-win for both educational institutions and learners.

Here are some more benefits of teaching through virtual field trips in 2021:  

  1. Fun, appealing and engaging – Bright and beautiful images, realistic motions, great sound effects and even animation come together to make virtual field trips super fun and exciting. They grab eyeballs in seconds and boost student engagement. Students can understand and appreciate it all just like on an actual field trip, which keeps them focused. They can zoom in on a particular view or area, rotate an image in different directions and take their own sweet time to understand things.  

  2. Explore anything, anytime and from anywhere – This is a big reason why virtual field trips will steal the show in 2021. Students can not only take the trip from anywhere they want, but they can also explore the depths of the Pacific, the summit of Mount Everest, the museums in far-off countries and life on the Gobi Desert, without having to actually go. From planets, volcanoes, rainforests and mighty waterfalls, dangerous islands to art galleries, and national parks, they can see everything up close and learn in a manner that encourages better retention. Physical or geographical restrictions won’t matter in this case.   

    Read – Photography In 2021 – What to Expect

  3. Absolutely safe – Another major reason behind virtual field trips becoming popular is that, they are completely safe. No teacher or parent supervision is required. Plus, since everything is a virtual affair, no one risks having to get hurt or end up lost. Another advantage is that students won’t feel rushed in virtual field trips, as is often the case when an instructor takes them around. 

  4. Cost-effective and energy-saving – Taking students to a zoo, park, archeological site or one of the top museums can be expensive. It usually involves tickets, meals and transport costs. However, with virtual field trips, none of those costs will worry parents anymore. An internet connection is all that they will need. And instead of wasting their energy on chaperoning students, teachers will have more energy to take them through interesting facts and figures and address individual questions in a better way. In case the students involved have special abilities, it will be easier for teachers to guide them, make sure they understand and handle all their concerns.

  5. Can be customized as needed – Virtual field trips in 2021 will earn brownie points due to their ability to be customied. They can be aligned with your school’s lesson plan or syllabus, so that you can ensure maximum outcomes from students in terms of grades. Plus, quizzes and tests can be added in between or at the end to make the field trip more robust and effective. For example, a set of questions might be based on how the student hopes to apply what he or she learnt virtually in real life. 

By now, you probably have a fair idea why virtual field trips are going to be big in 2021. Engaging, interactive, budget-friendly, safe, and designed to improve learning outcomes, these trips will make your educational institution ready for the future. By embracing innovative technology, you will not only be able to keep students hooked, but you will also be able to convince parents of your progressive view. So, if you can’t wait to get started with some amazing virtual field trips, but not sure how to create them, send us an email at and we will get back to you soon.   

Read – Why Visual Marketing is the Future for Businesses

7 reasons why virtual reality needs to be used in education

Luckily, times have changed quite dramatically since then, thanks to virtual reality or VR. Using VR in education, both school and college students can learn complicated concepts easily and in a fun way. The experience is extremely lifelike, colorful and engaging, allowing students to process the information and apply it better. So, if you are looking for a reason why virtual reality in education is the next big thing, here are 7 that will convince you, not just one.

1. Simplify complex concepts

Traditional textbook teaching or oral lectures cannot go very far when it comes to educating students about how a brain tumor is operated, or an inverter is repaired, or a perfume is put together. But VR can make such complicated concepts or processes crystal clear as it is realistic, interactive, and the next best thing to seeing everything in person. By using virtual reality, teachers won’t have to waste time in explaining the same ideas over and over. Students will be able to absorb information and retain it better too.  

2. Grab attention immediately

This is one of the top benefits of virtual reality in education. If students get the chance to explore the Amazon rainforest in all its lush green beauty or the interiors of a space shuttle up close, right from where they are, imagine how fast they will get hooked to VR lessons. Vibrant images, panoramic views, realistic navigation, a three-dimensional effect, and zooming options make virtual reality a whole new ball game. Remember that VR can be used while crafting college virtual tours as well, so that potential students realize that you are into the latest tech and your courses will be exciting too. It is a great way to whet their appetites even before they enroll.

See Also – 5 Effective Ways to Improve Student Enrollment at Your College

3. Minimize distraction the easy way

It is easy for students to get distracted when they need to go through pages of plain text with a few static images thrown in here and there. Just listening to lectures without anything to intrigue their minds can be dull too. Luckily, one of the major advantages of virtual reality in education is that it encourages students to imagine, see the world in its true form, and find out more. And it goes without saying that less distraction means better understanding and better grades.

4. Let students learn anytime from anywhere

The pandemic has emphasized the importance of virtual reality in education like nothing else, since students need to keep achieving their educational milestones without compromising safety. Which means, remote learning needs to be flexible yet effective. And the good news is that students can learn different lessons anytime and from anywhere, with VR. They don’t need the conventional classroom environment or predefined schedules to understand and excel in multiple subjects. With virtual reality, students can concentrate on lessons whenever they are in the perfect frame of mind, even on the go.  

See Also – Top Ways to Make College Virtual Visits Meaningful

5. Don’t let time and space become constraints

It’s true that taking your class on a trip to Antarctica or Pluto can be super expensive or impossible as of now. But with virtual reality, students can watch how glaciers break, learn about the polar ecosystem, or study why Pluto is uninhabitable! Distance simply doesn’t matter in this case. Or VR can also allow students to travel back in time when dinosaurs ruled the earth or when the Inca civilization was at its peak.

6. Allow students to err and learn

By introducing virtual reality in education, training sessions can become way more exciting, engaging and safe. For instance, students can use virtual reality to learn what to do if a car is on fire, how to mix different chemicals to create paints, how to operate heavy machinery at a construction site, or for that matter, how to fly a plane. Though at some point, they will have to take practical lessons, VR can pave the way for a more confident experience. Plus, it can present different real-world scenarios to students, give them the freedom to make mistakes, and learn without causing any real damage.

7. Give students a taste of their future careers

Whether your students intend to become doctors, lawyers, engineers, firefighters, oceanographers or librarians, virtual reality can help them understand what the work environment looks like in each case. They will know what their day-to-day life will be like, what kind of situations they might need to address, and how rewarding it can be. In short, VR in education can help them make career choices with ease and work towards their goals in an informed way.  

So, are you ready to give virtual reality applications in education a sincere shot for your school, college or university? Email us at and let us make your lessons more engaging, interesting and effective with virtual reality.

Read Also – 5 Creative Ways to Increase College Enrollment