The MassInteract Blog

Tips To Get More Applications During COVID With Your College Virtual Tour

When high-school students decide to take multiple college tours before zeroing in on the one that best suits their needs and goals, they usually look forward to the smell of freshly cut grass, lofty buildings, student chatter, a vibe from the student union and experiencing collegiate sports first hand. However, COVID has compelled colleges to take the virtual route and provide students with all the information they need online, to help them make a decision. Naturally, college virtual tours during COVID have become immensely popular and the best way to get applications, as they are realistic, visually appealing and interactive in nature. But, since the competition is intense, you need to figure out ways to make your tour better than others. Read on.

  1. Highlight the best things about your college – One of the most effective tips for college virtual tours during COVID is that, you need to draw attention to the best aspects of your institution. It can be the main student quad, stunning architecture, a massive library, a stylish student union that offers a variety of cuisines, or cheery dorm rooms. If your college is located in a scenic enviornment or is surrounded by a host of facilities like hospitals, shops, cafes and such, highlight that too. If you offer unique courses or have an outstanding placement record, these need to be showcased. Essentially, it is important to differentiate your college from others, so that students have a good reason to choose you.

       
  2. Provide all kinds of important information easily – Your virtual tour can earn brownie points from prospective students if you share information clearly regarding courses, deadlines, scholarship, financial aid, contact numbers of student guides, etc. Also note that international students look for information regarding residences, support services, career counseling, buddy system, and so on. Hence, providing all of that through your virtual tour can help them. 

    Read – Using Virtual Reality in Education Has Many Benefits
     
  3. Include call to action buttons smartly – Did you know that the rate at which high school seniors were taking virtual tours in 2020 was 228% higher than 2019? While that gives you reason enough to create a virtual tour, you also need to focus on boosting conversions. After all, your ultimate goal is to get candidates to apply after they view your tour. And for that, including call to action buttons for sharing contact information, calling or emailing the college, talking to a faculty member or admissions staff, or filling up a form, are essential. These buttons need to be prominently placed in your virtual tour. You can also have a button for those who have VR headsets and can enjoy a more immersive experience. Including social share buttons will also encourage students to share your tour with their peers and thereby increase your chance of getting more applications.

  4. Promote your tour actively – This is one of those college virtual tour tips that you cannot ignore, no matter how awesome your tour is. You must make sure that your virtual tour is super easy to search and land upon. This means, you need to embed it on your college homepage as well as the navigation bar. This way, no matter which part of your website visitors are exploring, they can take the tour anytime they want. For better access, you can include the virtual tour link in the header and footer of your site. Plus, your admissions page should also be embedded with the tour.

Apart from these strategies, make sure you include the tour link in email signatures and promote it across social media platforms like Facebook, Instagram and LinkedIn. While LinkedIn is a place where you will find more alumni than prospective students, the tour can help them fall in love with their alma mater all over again and share it with others.    By keeping these tips for college virtual tour during COVID handy, you can attract more applications than you probably thought was possible. And if you need a bit of professional guidance to create a tour that reflects all of the above and turns out to be a major success, shoot us an email at info@massinteract.com.   

Read – 10 College Campus Virtual Tours You Should Check Out

Virtual Field Trips

5 Reasons Why Virtual Field Trips Will Be Popular In 2021

2020 has made it crystal clear that the world needs online education. Naturally, schools and colleges have had to shift from the conventional classroom teaching environment to virtual lessons. And to make them as interesting and effective as possible, many educational institutions are opting for virtual field trips. After all, reality-based learning is a major buzzword these days, so that students can relate their formal lessons with what actually goes on in the world. Moreover, since the pandemic is likely to make parents and students cautious about stepping outside unless absolutely essential, virtual trips can help students explore it all from home or school. No wonder it’s a win-win for both educational institutions and learners.

Here are some more benefits of teaching through virtual field trips in 2021:  

  1. Fun, appealing and engaging – Bright and beautiful images, realistic motions, great sound effects and even animation come together to make virtual field trips super fun and exciting. They grab eyeballs in seconds and boost student engagement. Students can understand and appreciate it all just like on an actual field trip, which keeps them focused. They can zoom in on a particular view or area, rotate an image in different directions and take their own sweet time to understand things.  

  2. Explore anything, anytime and from anywhere – This is a big reason why virtual field trips will steal the show in 2021. Students can not only take the trip from anywhere they want, but they can also explore the depths of the Pacific, the summit of Mount Everest, the museums in far-off countries and life on the Gobi Desert, without having to actually go. From planets, volcanoes, rainforests and mighty waterfalls, dangerous islands to art galleries, and national parks, they can see everything up close and learn in a manner that encourages better retention. Physical or geographical restrictions won’t matter in this case.   

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  3. Absolutely safe – Another major reason behind virtual field trips becoming popular is that, they are completely safe. No teacher or parent supervision is required. Plus, since everything is a virtual affair, no one risks having to get hurt or end up lost. Another advantage is that students won’t feel rushed in virtual field trips, as is often the case when an instructor takes them around. 

  4. Cost-effective and energy-saving – Taking students to a zoo, park, archeological site or one of the top museums can be expensive. It usually involves tickets, meals and transport costs. However, with virtual field trips, none of those costs will worry parents anymore. An internet connection is all that they will need. And instead of wasting their energy on chaperoning students, teachers will have more energy to take them through interesting facts and figures and address individual questions in a better way. In case the students involved have special abilities, it will be easier for teachers to guide them, make sure they understand and handle all their concerns.

  5. Can be customized as needed – Virtual field trips in 2021 will earn brownie points due to their ability to be customied. They can be aligned with your school’s lesson plan or syllabus, so that you can ensure maximum outcomes from students in terms of grades. Plus, quizzes and tests can be added in between or at the end to make the field trip more robust and effective. For example, a set of questions might be based on how the student hopes to apply what he or she learnt virtually in real life. 

By now, you probably have a fair idea why virtual field trips are going to be big in 2021. Engaging, interactive, budget-friendly, safe, and designed to improve learning outcomes, these trips will make your educational institution ready for the future. By embracing innovative technology, you will not only be able to keep students hooked, but you will also be able to convince parents of your progressive view. So, if you can’t wait to get started with some amazing virtual field trips, but not sure how to create them, send us an email at info@massinteract.com and we will get back to you soon.   

Read – Why Visual Marketing is the Future for Businesses

Virtual Reality in Education

Using Virtual Reality in Education Has Many Benefits

There was a time when understanding how a generator works or how the human body digests food seemed either complex or boring, thanks (or, no thanks) to the traditional classroom environment. Lectures were uninspired and keeping students interested was a colossal task. These days though, virtual reality in education is changing things for the better. From making complex concepts clear and providing students with an immersive experience to fuelling their imagination, VR has a ton of benefits to offer.

  1. Instant engagement guaranteed–One of the biggest benefits of virtual reality in education is that, it hooks students in an instant through bright and attractive imagery. Unlike plain text or conventional lessons plans, VR makes students more attentive as it mimics the experience they usually enjoy on smart devices. Plus, by using virtual reality while teaching, you can boost student participation and improve their responses and reflexes.

  2. Can be accessed from anywhere, anytime – Another major plus of using virtual reality for education is that students can access the course material from anywhere and anytime. Even before the pandemic, many students were unable to pursue what they wanted just because their choice of school or college was too far or the costs of living on campus were too expensive. VR can change all of that. Even in schools for children with special needs, virtual reality can make the learning process easier and more interesting.

  3. Complex concepts become simple–Since VR helps students to visualize real life scenarios in a safe manner, it is perfect for teaching them things like first aid, how to fix a car, what to do in case of a fire, and so on. Students pursuing degrees in medicine, chemistry, or mechanics can learn about complex concepts in a simple and engaging way, without putting anyone at risk. One of the top benefits of virtual reality is that it gives them an immersive and interactive experience, which helps them understand how things work, cause and effect, and minute details of any living or non-living matter. 


    Read – Why Visual Marketing is the Future for Businesses

  4. Fun with zero distraction – There is no doubt about the fact that learning through VR is a fun-filled experience, thanks to all the colors, visuals and realistic movements. So, while students easily get distracted when learning passively or through textbooks, VR keeps them focused and engaged. They develop an interest to find out more, retain the knowledge better, and even understand how to apply what they learn. One of the benefits of virtual reality in education is also that it encourages students to become more social. When they learn in a fun way together, they tend to share their experience and excitement, which leads to better classroom bonding.

  5. Time and space travel becomes possible –With virtual reality, exploring the vastness of space and chilly depths of oceans can become a piece of cake for students. They can sit in the classroom and gasp at how beautiful the rings of Saturn look or how dangerous piranhas can be! By introducing virtual reality in education, you can make it possible for students to travel in time and discover how the world was like in Ice Age or what it might look like 100 years from now.

  6. Visualizing future careers becomes easy–High school or college students these days care a lot about what their future might look like. This means, before deciding what field to pursue, they want to know if they will fit in and if a particular career path will make their dreams come true. And with virtual reality, it is possible to give them an idea about what a day looks like for doctors, engineers, scientists, writers, fashion designers, fire fighters or trainers. Creating virtual tours of an office, institution or factory is also a great way to give students a taste of the professional world.

To wrap up, the benefits of virtual reality in the field of education are many. Especially, in the wake of the pandemic, VR is the way to go to make lessons interesting, easy, interactive and accessible. So, if you need a bit of expert guidance to create awesome virtual reality stories or tours, shoot us a mail at info@massinteract.com.

Read – Read – 10 College Campus Virtual Tours You Should Check Out

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