The MassInteract Blog

to make your college virtual tour stand out from the rest

6 Things that Make a College Virtual Tour Smashing

If you are reading this, you are not the only one. There are countless colleges out there trying to woo students with visual marketing strategies, especially by way of virtual tours. So, if you are wondering how to make a college virtual tour engaging, remember that honesty, genuineness, and storytelling are certain key elements that go a long way. Of course, you might need professional guidance too, more so if you are new to virtual tours. But the best part is that no matter how much time, energy or money (it won’t cost and arm and a leg) you invest in it, the pay-off will be impressive. So, read on to know about what makes a virtual tour engaging.

  1. Getting the basics right – If you want your virtual tour to stand out from the competition, make sure you are using the right tools and techniques. Blurry or shaky shots, background noise, poor lighting and wrong angles are some of the things that can go wrong with a tour. So, getting professional help is recommended (just using a tripod is not enough). Experts also know how to use the right editing software to make your campus look appealing and yet realistic. Plus, you should decide the script beforehand – for instance, how you want to highlight important statistics or facts, how much text you wish to impose on the visuals, where you want to pause during the voiceover (for effect) and so on.  

  2. Targeting both students and parents – This is one of the top things that make a college virtual tour smashing. Try and gauge what students and their parents are interested in or want to know (they are often different) and then plan your tour content. While a student might want to know how well your basketball team does, their parents might be keen on the residential facilities or placement opportunities. Or students might wonder if you offer unique majors, while parents might care equally about the fees or financial aid. So, try to address both their concerns.

    Read – 5 Ways To Improve Your College’s Student Retention

  3. Storytelling – College virtual tours are not just about highlighting swanky gyms, enormous pools, beautiful lawns and such. Potential students want to know what drives you as an institution and how you care for those who enter your hallowed halls. So, talking a little about the history of your college, how you grew, things you believe in, your vision and your community involvement can earn you brownie points. Featuring short videos of current and past students explaining why they love your institution and how it has helped them can strike an emotional note. If you are showing classrooms, laboratories or the games room, keep it as natural as possible, so that students can imagine what their life will be like.

  4. Giving VR due importance – By embedding a button for virtual reality in your tour, you can allow students with VR headsets to get a more exciting look and feel of your college. When they explore the nooks and crannies of your buildings, they will feel more engaged and spend more time on your website or social media pages. And the more time they spend on these, the more likely they will be to convert (or apply). Apart from that, make it easy to navigate and zoom.

  5. Making communication easy – Another way to make a college virtual smashing is by including buttons for calling, messaging or chatting with the right people in your institution. Potential applicants might want to get in touch with a faculty member, someone in the admissions department or a student counsellor before making a decision. You can also let them schedule video calls for more credibility and to forge a bond. Or let them leave their contact info, so you can get back via text, call or email.

    Read – 5 Ways Virtual Tours Can Power Up Your Campus Recruitment Strategy

  6. Increasing visibility of the tour – Once you create a virtual tour, upload it on your website’s landing page, admissions page, contact page, and pages for majors and facilities. This way, site visitors will have little chance to miss it. Also share the tour on your social media pages, brochure and marketing emails. Since your target audience is Gen Z, you have a better chance of reeling them in on platforms that they frequent, like Facebook, Instagram or LinkedIn. Make sure you communicate promptly through all these channels, to get maximum applications.

Now that you have a fair idea about how to make a college virtual tour smashing, get started. Check out what your competitors are doing and gather a few ideas that you like the most. And then, to make the process absolutely stress-free, get in touch with us at We will design your dream tour in no time.

Read – 4 Proven Tips to Market Your College to Parents

Improve Your College's Student Retention

5 Ways To Improve Your College’s Student Retention

Any business needs customer loyalty and not just great traffic, if it has to be truly successful. The same holds true for colleges as well. Attracting an impressive number of students or bagging tons of applications is not enough. You need to retain them as well. Often, students tend to drop out when they realize they have signed up for the wrong major, don’t have bright job prospects, are stuck with financial problems, are having a hard time fitting in, and so on. To address such issues, make students feel happy and confident, and boost student retention, there are a few things you can take seriously.  

  1. First impressions matter – This means giving your website an extra edge (often, students start from there), incorporating chatbots that can handle question and inquiries during off-office hours too, sending heartfelt welcome emails when a student is accepted, and creating fun and informative videos and sharing them on social media pages, to name a few. The best strategies for improving student retention from the start is to make your website easy to navigate, include brilliantly shot images of your campus, lecture halls and facilities, and investing in a virtual tour to give potential students a realistic feel for your institution even before they step inside. Providing powerful call to action buttons that let them contact you, apply, or ask questions. 

  2. Show that you care – Monitoring the progress of your students from the first day is a great way to detect their strengths and weaknesses. This can help you draft personalized emails every week or month, which encourage them to do better or show them ways in which they can overcome challenges or improve their grades. It is a smart way to improve student retention rates. Make sure you provide clear and constructive feedback that tells them what resources to consult or how to prepare better for tests. Use fun and engaging visuals like memes or GIFs if need be, to forge a friendly bond.  

  3. Make lessons exciting – Wherever possible, include games or role play to make lessons interactive, interesting and easy to retain. Use visual aids like infographics, colorful graphs and charts, slides and videos to make tough concepts easier to process. Use virtual tours to allow students to explore things that would otherwise be difficult or super expensive, like exploring oceans, exotic national parks, industrial activities, sophisticated medical experiments and so on. Virtual reality is also perfect for letting students tinker with lifelike situations or problems and learn, without causing placing them in a dangerous situation with any real harm or side effect. These are effective tips to boost college student retention.  

    Read – 4 Proven Tips to Market Your College to Parents

  4. Use modern communication techniques – Prompt and seamless communication is the key to better student engagement. So, use texting or WhatsApp messaging to keep your students informed about lesson plans, quizzes, events, results and more. Let them get in touch with the faculty through these channels, so they can receive fast replies to doubts and queries. You can create an online forum as well, where students and faculty members can virtually meet, exchange ideas, learn and teach, and feel free. This way, even those who usually shy away from interaction in class might open up.

  5. Go the extra mile – Remember that your college is more than just a place for learning, it will become home for a student who decides to spend a few years in a new environment and prepare for an independent life. So, to improve student retention rates, try to focus on their mental and social wellbeing as well, by arranging counselling sessions, implementing a buddy system, setting up soft skill and networking workshops, or motivating them to participate in community events. Offer them a platform to speak their mind freely, without compromising privacy or inviting judgment. This can help them do better in academics too and feel safe and valued. Make sure you endorse diversity so that students from different regions or countries can feel at par. 

Boosting your college’s student retention can be a piece of cake if you keep the above pointers in mind and keep an open mind. All you need is a bit of creativity, empathy and foresight, so that you can identify those at risk of leaving your institution early on and intervene. And if you are looking for ways to make your online presence or lectures more exciting and immersive with visuals, shoot us an email at

Read – 5 Ways Virtual Tours Can Power Up Your Campus Recruitment Strategy