The MassInteract Blog

Customized Virtual Tours

5 Reasons Why You Need Customized Virtual Tours

In a world where both small and big businesses have started fighting for the consumer’s attention with virtual tours (yes, these realistic and immersive tours are catching on fast), it makes sense to take your game up a notch. And for that, you need customized virtual tours, which are crafted especially for your business and goals. These tours highlight specific strengths of your venture or establishment just the way you want and everything from the script and lighting to angles, icons and layouts are planned as per your needs. Whether you are running an educational institution, a restaurant, a hotel or a gym, custom virtual tours can be your ticket to success. Here are 5 reasons why:

  1. They grab attention fast – Be it your website, blog or social media pages, if they can’t hook your potential customer quickly, you will experience low traffic or a high bounce rate. And that won’t be good for your business. But with a customized virtual tour, you can resolve this problem smartly. The moment someone sees such a tour, they become curious to know more and end up exploring your business. In any case, visuals stick to the human brain better than just text, and virtual tours are the best form of visuals you can use. 

    Read – Why Visual Marketing is the Future for Businesses

  2. They build credibility – If you want to get more website traffic and engage with your potential customers, custom Google virtual tours are the way to go. They dive deep into your business, highlight even nooks and crannies, and show viewers what it is really like to visit your shop, café, college or hotel. In other words, they build trust through transparency. For instance, if you run a steak joint, a customized virtual tour can highlight showcase your décor, kitchen, dishes, ingredients, lighting and even the cutlery. Or if you rent out a ballroom for weddings and parties, your tour can highlight the beautiful carpeting, chandeliers, furniture, drapes and so on. This way, prospective clients will know you have nothing to hide.   

  3. They help make decisions – One of the best aspects of customized virtual tours for businesses is that they help viewers to make easy comparisons, weigh the pros and cons of doing business with you, and make an informed decision. For example, an university that has a virtual tour on its website (showcasing everything from green lawns and beautiful buildings to bright lecture halls, a swanky library and a crystal clear pool) will get more brownie points than one that lacks a virtual tour and has only text or still images on its site. The same goes for say, a fashion outlet. If someone can check out what all you offer from the comfort of their home (by taking a virtual tour of your shelves), they will be more likely to visit your store instead of one that only lists down their products in text.    
     
  4. They encourage sharing – Custom virtual tours are usually designed with social media share buttons or you can simply add the tour link at the end of your signature when you are sending out marketing emails. You can send the link through modern messaging apps like WhatsApp, Facebook Messenger or Snapchat as well. Since these tours are easy to share, if your potential customers like what they see, they will end up spreading the word in their circle of friends too. And this will lead to better brand awareness and website traffic.  

    Read Also – Does Your Business Need a Virtual Tour?

  5. They give you that competitive edge – As mentioned already, custom virtual tours bring you more traffic, leads and convert prospective customers into paying ones. They help you rank higher on the Google search results page as well, especially when optimized with the right keywords. They improve the relevance, usefulness and interest quotient of your content, which search engines value. Plus, by adding a virtual tour to your Google My Business listing, you can get more local customers to click on it or visit your business. So, if your competitors are yet to tap the power of virtual tours, this is the best time for you to get ahead of them.

By now, you know how customized virtual tours can help you in ways nothing else can. So, why wait to get started? Shoot us an email at info@massinteract.com and we will get back to you to discuss your objectives and craft a smashing tour in no time.  

boost student enrollment

5 Digital Ways to Boost Student Enrollment at Your High School

There was a time when school-going students depended solely on their parents’ discretion and decision when it was a matter of choosing the right institution. However, today, tech-savvy students, especially those who are ready for high-school, explore their options as much as their parents. So, if you are wondering how to boost student enrollment at your high school this year, digital marketing is the way to go. From your website to social media pages to emails, everything needs to be aligned with what your prospective students like and need. Here are 5 tips that will help.  

  1. Remember that content will always be the king – These days, students as well as their parents know the importance of making informed decisions. And good content can help with that. So, your website, blog, and even social media pages should have engaging, useful, original and updated content. And that doesn’t just mean plain text. Experiment with different content formats like images, videos, virtual tours, infographics, and even memes to attract students. School virtual tours are especially a good idea as they are immersive, super realistic and help students imagine what their actual experience will be like.

  2. SEO is the key to ranking high – Did you know that 75% of those who look for something on the internet don’t even go to the second page of the search results? This means that your school website must appear on the first page, to get maximum clicks. And search engine optimization or SEO is one of the best tips to boost student enrollment this way. Make sure your website loads fast, is well-formatted, and the content is easy to read (use headings and subheadings). Apart from creating high quality content regularly, also include the right keywords. But make sure you don’t stuff your site with keywords as it will defeat your purpose. Weave keywords into image descriptions, captions and alt texts too. Your website should be mobile-friendly as students or busy parents will want to check up on you on the go. Your contact information and social media buttons should be clearly featured on your site too.
     

    Read – 5 Ways Virtual Tours Can Power Up Your Campus Recruitment Strategy

  3. Make the most of social media – If you are wondering how to boost student enrollment through your Facebook, Twitter or Instagram pages, stay aware of the latest trends. Use visuals generously and introduce a fun element wherever possible. For example, user generated content clicks with potential students amazingly well, as they are honest. So, you can share videos where your current students talk about why they love your school. Or create videos of graduation ceremonies, reunions, sports events, and orientation days. To share updates in real time, go “live” on Twitter or Facebook. You can also create different groups on Facebook based on different study streams, sports, and extracurricular clubs. Since every student has a unique preference, this will give them a chance to find out if your school will suit them.     

  4. Tell a story they want to hear – Storytelling is one of the top marketing strategies to increase student enrollment. This means, potential students or their parents don’t just want to know about your state-of-the-art facilities, stylish classrooms, or bright green grounds. They want to know about your vision and goals, how you pay attention to every student, whether they can pursue their future goals through your curriculum, how they can develop their social skills, and so on. Students want to find out if they will enjoy studying at your school, if you offer scholarships or financial aid, if the commute will be easy and if the neighborhood is safe. So, tell a story that covers how you started, how far you have come, how your past students have succeeded in life, and what you do to prepare students for the real world. A virtual tour can be particularly effective, if it shows how students at your school study, play and interact.   
     
  5. Keep communication crisp and effective – One of the best ways to boost student enrollment is by keeping the communication channel easy and crisp. Apart from incorporating a chatbot on your site, you can communicate through emails, WhatsApp messages, and texts. Make sure students and parents can get in touch with someone from admissions or a student counselor. Keep messages or emails readable and subject lines easy to understand. Personalize the greeting and stick to the point. If you are sending marketing emails, don’t do it every day. And always add a call to action at the end of your message or email, so that students know what the next step is.

It is possible to boost student enrollment despite stiff competition when you have a smart strategy and can put the above tips to good use. And since digital marketing is so much about visual marketing, contact us at info@massinteract.com for amazing images, videos and virtual tours.

Read – 4 Proven Tips to Market Your College to Parents

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