The MassInteract Blog

More Engaging Virtual Tour

A Handy Guide to Making Your College Virtual Tour More Engaging

If you are reading this, you are already aware that college campus virtual tours are the way to go if you want prospective students to apply at your institution post 2020. The pandemic has forced everyone to focus on safety above everything else, after all. Plus, virtual tours can be accessed from anywhere and don’t require students to shell out a lot of money to travel to different campuses. But now that almost every other college is churning out virtual tours, how do you make yours special or more engaging? This handy guide will help you.

Do something different

College virtual tours usually give viewers a holistic look of an entire campus, from its lawns and architecture to lecture halls, sports grounds and dormitories. So, what you can do for a more engaging virtual tour is focus on those aspects that make your college unique. It can be a massive library overlooking the pool, a stylish amphitheater, a state-of-the-art gym, or a chemistry laboratory fitted with the latest equipment. You can highlight interesting stats as well in case your placement rates are super high or if your students bag prestigious scholarships every year.

Ease viewing, navigation and decision-making

Your virtual tour should be easy to view across mobile devices, so that potential students or even their parents have maximum flexibility. Make it easy to zoom in and out, so that they can explore to their heart’s content. Check if any background music or text seems to disrupt the smooth flow of the tour and fix it. Provide a button to switch to VR mode, so that those with virtual reality headsets can have a more fun, realistic and interactive experience. This is one of the top tips to make engaging college virtual tours.

Read – 5 Effective Ways to Improve Student Enrollment at Your College

Most importantly, remember that your college virtual tour is supposed to drive decision-making. So, incorporate call to action buttons that allow viewers to share the tour, find out more about your institution, talk to someone from the admission team or faculty, sign up for a physical tour, or apply online.

Lend credibility

Telling a story is the best way to show prospective students that you are much more than a college. Share your history, culture, mission and vision, so that they understand what your brand stands for. Show them what you do for the community or why your current students enjoy their campus life. Embedding short videos where past and present students talk about what they love about your institution can earn the trust of viewers. Use humor wherever you can to forge an instant bond.

Another great idea is to get alumni members to share their success stories, whether they landed awesome jobs or became entrepreneurs. You can also request faculty members to share their inputs in the form of videos, where they can talk about why they enjoy teaching at your college and what is different here.  

If you organize charity events like community cleanup drives or blood donation camps, plug them in for an engaging college virtual tour. It will shine a light on the human side of your institution.

Promote smartly

To make virtual campus tours more engaging, feature it on your website and share it via social media channels, since your potential students are likely to use Facebook, Instagram or LinkedIn generously. You can also develop different tours based on different target audiences, to address unique concerns. For instance, those checking you out on Instagram might be looking for something different than those following you on LinkedIn. So, while you might try focusing on the aesthetics of your campus on Instagram, highlighting more serious aspects like job fairs, special lectures, laboratories and workshops will make sense for LinkedIn.

Provide a link to your virtual tour when you are sending marketing emails or texts as well. This can be especially helpful for busy parents who can quickly take a look or share the same with their kids, even on the go.

Seek expert help    

Creating effective, immersive and attractive virtual tours is not a piece of cake. Even if you have the best smartphone in town, shooting a tour is not as simple as it might seem. So, hiring professionals makes sense, especially if you want that competitive edge. Expert virtual tour providers will know how to use different tools, lights, angles, lenses and filters, to shoot your campus in the best way. They will also have the right software solutions for editing images and “weaving” them together to build a story that is exclusive to you. 

So, what are you waiting for? Get ready to make a more engaging virtual tour without spending a ton of money or breaking a sweat! Get in touch with us at and we will get back to you for a detailed discussion.

Read – 5 Tips to Recruit More International Students at Your College

Visual content marketing

How Visual Content Marketing Strategy Can Fuel Your Business Growth

Did you know that 90% of marketers consider visual content to be important for the success of their strategy? Also, when people see a relevant image along with a piece of information they are hearing, they tend to remember 65% of it even after 3 days! So, assuming you have a new-age business that already has a digital presence and you know the importance of great content, we believe that a smart visual content marketing strategy is something you cannot ignore. Visual content of different kinds can not only boost your brand’s awareness and website traffic, but also earn more customer trust, help you forge a relationship with them, and seal more deals. Moreover, visual content can be easily used across blog posts, emails, newsletters and social media posts. Read on to know all about it.  

Visual content – what does it mean?

So, what is visual content? it essentially refers to any content piece that includes images, charts, diagrams, screenshots, videos, infographics and even slide decks. Memes and GIFs are also considered as visual content, and in fact, they are gaining rapid popularity when a brand wants to infuse a bit of humor in its marketing style. Virtual tours are another type of visual content stealing the show because of their realistic, immersive, interactive and engaging nature.

Hence, while devising a visual content strategy for your brand, you need to understand which type or format of content will work for you. While any kind of visual content is more exciting and interesting than plain old text, you must figure out which visual type will assist each stage of your buyer’s journey, from awareness to consideration to purchase.  

Different visual content types your business can use

Usually, the kind of visual content you choose depends on what you sell, your target audience, your business size and budget. Knowing about the following content types can get you started:

Pictures and diagrams – Well-shot, bright and high-resolution images are essential for any website as they hook visitors instantly. However, they should be relevant and address the needs of your potential customers. Diagrams are usually more detailed and often labelled and can come in handy when you want to explain something a little conceptual to your reader, especially before they take a decision. Tech companies or those selling hardware will find them useful.

Charts and infographicsVisual content strategy for businesses that deal with a lot of data or numbers should include charts and infographics to convey complex information in a simple way. Make sure that the outcome is neat, colorful and easy to process in a short time. For infographics, keep the text crisp and minimal. These visual content types can win your customers’ trust and encourage them to consider your products.

Videos and virtual tours – These are more powerful than still images, whether you want to increase awareness, generate more leads or get more conversions. They usually convey your message in an interesting way, without banking on a lot of text. Plus, by using the storytelling element, you can make videos or virtual tours more recall worthy. Virtual tours are especially a great idea for any business with a physical presence, like restaurant, hotel, college, school, golf course, or showroom. This way, prospective customers can find out all about you and make an informed choice. Videos and virtual tours are effective visual content for social media platforms too, as they engage viewers quickly and hold their attention. You can make them fun or emotional to get more likes and following too.

Screenshots – Screenshots are great for building brand credibility and customer loyalty. Why? You can share screenshots of all those glowing reviews that past customers have left you on Google or other discussion forums, so that others can see the proof and flock to you as well. Screenshots are also helpful when you want to explain how a software or product works, especially as a step by step guide.  

Memes and GIFs – Humor is often the best way to break the ice with your target audience. However, you need to keep the nature of your business in mind. For instance, if you sell fashion accessories, baby products, snacks or video games, creating a short but funny GIF or meme can hook your potential customers immediately. It can also make your brand or product memorable.  

So, does visual content strategy help your business for real?

The answer is a resounding yes! When optimized for search engines, visual content helps your website to rank high on the search results page. Which means, you get more visibility and more people become aware of your brand. Visual content is also great for explaining why and how your products are useful, which aids potential customers to compare you with other brands and decide smartly. Pictures, videos, virtual tours, charts and infographics clear doubts and ensure transparency, which goes a long way in building your brand image.   

Ready to craft your visual content marketing strategy from scratch or take it to a whole new level? Just shoot us an email at and we will get back to you soon.