The MassInteract Blog

5 Ways in Which the Real Estate Industry is Benefitting from Virtual Tours

It’s a great time to be a realtor. The rise in disposable incomes around the world means that there is more demand for real estate than ever before. But at the same time, there is a lot of competition among realtors now. Which means that you really need to stand out to make those steady sales and grow your business. In this competitive environment, if there’s one marketing tool that can really help streamline your business, its a real estate virtual tour.

What are real estate virtual tours?

Virtual tours for real estate allow you to create in-depth, immersive tours of your different listings on your website. These tours contain 360-degree panoramic photos that move in sequential order from one location to the next, giving users a complete look and feel of the property, all from the comfort of their own homes.

Benefits of virtual tours for real estate

Here are the top 5 ways in which real estate virtual tours can benefit developers and property agents:

Less effort needed at the preliminary stages

Ordinarily, inbound queries come in from prospects who view the listings on your website. Just viewing images of a listing doesn’t give the user a feel for the property and layout in the same way that a virtual tour does. Which means you end up getting a lot of queries from people for whom the property may not be suitable at all. And you end up wasting a lot of time showing these people the listing, only for them to reject it. With a proper virtual tour on the website, you will only get queries from customers who understand the layout of the property and are really interested in it. This means that you don’t need to spend as much time and energy over people who are not the right fit.

Get that edge over competitors

Virtual tours are not yet commonplace in the real estate sector. This means that if your listings have professional virtual tours, you will immediately be seen as more credible and reputable than your competitors. It’s an easy way to establish authority and credibility in a business that is highly dependent on both.

Build a loyal customer base

When customers come to your website, they will be able to see the listings in a lot of detail. Buyers will be able to get a proper understanding of what the property is like and whether they’d like to go ahead and take a physical tour. Since this saves them a lot of time and energy, while also enabling them to assess a wider selection of properties, they will naturally be more loyal to you. Virtual tours can be the key for you to find that customer stickiness in an industry that’s notorious for fickleness.

Cost benefits

Taking prospective customers to a physical house tour means that you also need to spend money on fuel commuting to and fro. By using real estate virtual tours as a kind of screening process, you can ensure that when you invest in a physical property tour, there’s a high chance of a conversion.

Far superior presentation vis-a-vis regular images

Real estate virtual tours allow you to highlight the property from various dimensions— from the small details to an overview of the entire area. 3D virtual tours use 3D-angle views to allow users to observe all the details of the property. What’s more, good virtual tours have hotspots with buttons and text that gives users an even better understanding of the listing. There’s a world of difference between ordinary images and a full-fledged virtual tour.

If you’re looking to give your real estate business a sustainable edge over the competition, virtual tours are the one marketing tool you need to invest in today.

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