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top 10 College Campus Virtual Tours

10 College Campus Virtual Tours You Should Check Out

Virtual tours have become a marketing buzzword for colleges for quite some time now. And the pandemic has made it crystal-clear why virtual is the way to go if you want students to explore your offerings from the comfort and safety of their homes. But, in order to stand out among countless colleges in the USA, just knowing how to create a virtual tour is not enough. Get ideas from these 10 college campus virtual tours that have stolen the show for many reasons. Read on.

  1. Marietta College – This tour starts with a sweeping view of the lush college ground and stately architectures. Prospective students can explore every corner, starting from Harrison Hall and Fayerweather Hall to Anderson Hancock Planetarium and Hermann Fine Arts Center. It is easy to zoom in, zoom out, and ‘Apply’ or ‘Visit’. A map shows the exact location of the college and its surroundings.

  2. Northwest Mississippi Community College – Listed among the top 10 college virtual tours, it shows a crisp menu on the left side so that students can click on the part of the campus they wish to explore, be it the academic building, the residence hall or the athletic facilities. Apart from buttons that make contacting the college or applying easy, the tour has plenty of social share buttons.

  3. Covenant College – The fact that the campus is surrounded by gorgeous scenery becomes evident from the virtual tour’s start. The stunning architecture, as well as the Barnes Gymnasium, Kresge Memorial Library and Lucas Art Workshop, are covered by this tour. Navigation is super simple and students can share the tour on social media channels quickly.  

  4. Virginia Tech – A mix of aerial and panoramic views greet you when you start this tour. The campus layout, the verdant surroundings and the beautiful buildings can impress any prospective student. Availability of buttons for navigation, zooming, rotation and viewing and sharing the tour map make this one of the top college virtual tours.

  5. Webster Vienna Private University – This virtual tour allows students to explore the university floor by floor with the help of an easy menu on the left. A map in the corner makes real-life navigation easy. The tour takes you all around the beautiful vintage-style establishment, while focusing on the facilities.

  6. Ohio State University Mansfield Campus – Made stylishly, this virtual tour takes you through the Ovalwood Hall, Conard Hall, Memorial Center, Village Apartments and Eco-Lab Wetlands. The gorgeous lawns and contemporary structures add to the appeal. Buttons for scheduling a visit, applying and registering are clearly visible at the bottom.

  7. West Liberty University – From the College Hall and College Union to athletic spaces and educational halls like Campbell and Arnett, this virtual tour offers a holistic view of this university. Students can click and explore any place in any sequence they like. Social share, audio and VR buttons are on the right.
  8. Illinois State University – Gorgeously landscaped grounds and modern structures have been highlighted in this tour through aerial views. As one of the top college campus virtual tours, it is straightforward, with options to check out academics, athletics and student life. Crisp pop-ups explain important aspects of the campus. You can download the tour for offline viewing too.

  9. Mississippi Valley State University – This tour starts with the image of the campus wrapped around our planet, for a unique feel. On clicking, the image expands to a close-up of the university. Students can explore every part of the campus, starting from William Sutton Administration Building and R.W. Harrison Complex to Business Education Building and J.H. White Library. Aerial views and campus videos are available too.

  10. Cambridge College – The ultramodern architecture of the college makes for a great start to the tour. Minimalistic pop-ups appear to provide important information, while the menu on the left side allows students to explore the entrance, atrium, standard and skyfold classrooms, seminar rooms and more.

So, you now have a fair idea about what makes top college campus virtual tours click, right? An immersive, interactive experience that highlights the best things about your institution and reveals the real picture of student life is what prospective applicants look for. Plus, the tour needs to be easy to take and should feature actionable options. Looking to create a smashing tour soon? Shoot us an email at info@massinteract.com.

Virtual Tour of a College

Things to Remember While Creating a Virtual Tour of a College

There was a time when students used to visit multiple colleges in person before they could decide which one to go for. Thanks to technology though, virtual tours are slowly and surely replacing physical campus visits and making the experience easier and more affordable for students. But, what you need to understand is that many colleges are taking the virtual tour route, especially in the wake of COVID, and you need to go the extra mile to stand out. So, here are some tips for college virtual tours that will come in handy.   

  1. Hire professionals to make the tour – Creating an immersive, interesting and highly informative tour is not a cakewalk. Professionals who know A to Z about photography and videography can help though as they have enough knowledge about where to shoot, how to shoot and when to shoot. They can advise you as to what to focus on, the kind of extra information you can include and how you can bring in more applications.  

  2. Include information that is not there on Google – This is one of the top things to consider for college virtual tours. Students can easily find out about the departments you have, courses you offer, the kind of faculty you boast and so on, with a simple Google search. So, your virtual tour should show something extra, like what are the latest majors, what kind of food your cafeteria serves, and activities that students enjoy on weekends. 

  3. Help students make informed decisions – If a student is taking multiple college virtual tours, they will want to compare every minute aspect before taking a call. Plus, many applicants have specific questions related to academics, sports, exchange programs, and so on. So, highlight every aspect of your institution, ranging from the classrooms, dorms and labs to gym, library, garden and pool. This will help students decide if your college fits what they have in mind. Highlight past achievements of students or where they got placed to earn confidence.

    Read – How Virtual College Tours are Changing the Student Recruitment Game

  4. Create a tour for all gadgets – Among all the tips for college virtual tours, you can’t miss this. Remember that students don’t always lug around their laptop or crack it open whenever they want to check out a college tour. They might want to go through it on their mobile devices while hanging out with friends. So, make sure your tour is mobile-friendly too and not just desktop-friendly. And don’t forget to make it easily shareable via messaging apps and social media channels.  

  5. Be careful about the lighting and décor – Usually, outdoor shots are taken right before sunset for the best colors and contrasts, while indoor shots can look amazing even with artificial lighting. However, if your college receives ample sunlight, professionals might not suggest artificial sources for indoor shots. Talk to them to figure out the best time, angles, and atmosphere.  Plus, make sure every area you shoot is absolutely clean and is decorated to reflect your college’s values. Anything that might be offensive to any kind of student should be removed.

  6. Allow students to reach out – No matter how exhaustive and informative your college tour is, students will always have questions at the end of the tour or even somewhere in between. For instance, while they are exploring lecture halls, they might wonder if the faculty offers extra lessons if required. Or, while exploring the fitness center and sports ground, their parents might wonder about the kind of safety provisions in place. So, insert numbers or email addresses of admissions staff and student representatives wherever needed.

The above guide to virtual campus tours will make it easy for you to plan and execute a tour that convinces students to apply. And since these tours are easy to embed as well, you can feature them on your website, social media platform and even use them for email marketing. As far as professional help and advice is concerned, just email us at info@massinteract.com and we will get back to you to discuss your needs in detail.   

Must Read – Get Your College the Attention It deserves with a Custom Virtual Tour

visual content ideas

5 Reasons Why You Need Visual Content to Market Your Rental Property

Did you know that the apartment rental industry in the USA is worth about $173.4 billion this year? Between 2015 and 2020, its market size has grown by around 1.7% annually. So, if you are planning to attract a steady flow of tenants who are willing to pay a good price for your rental property, you need to strengthen your online marketing strategy. And for that, you need visual content. Beautifully shot photos, videos and virtual tours can make your rental properties truly attractive and get a tenant fast.

Read on to know why the use of visual content is super effective:

  1. Grabs attention quickly – People are known to have very short attention spans when they are looking for something online. And when they are looking for a rental property, they are likely to miss or ignore those that are not attractive or don’t give them the necessary information in the first go. This is where visual content comes in handy. Pictures or videos grab attention in seconds, speak volumes about the property, and are easier to recall as well. A long-winded text description of your rental property won’t do that trick.

    Read – Visual Content Strategy: How to Use Visuals to Get More ROI

  2. Builds trust and educates viewers –Even if you are a well-known realtor, here’s a big reason why you need visual content. Pictures, videos and especially virtual tours show possible tenants what your property actually looks like. They subconsciously realize that you are not trying to hide anything. And this builds their trust. Also, by highlighting the important aspects of your rental property, you can send tenants a subtle message as to why they should pick yours over others. The more information they have about your place, the easier it will be for them to take a decision.   

  3. Helps tenants to visualize – These days, the competition in the real estate market is simply cut-throat. So, you need visual content that offers tenants an immersive and engaging experience. For example, a 360 degree virtual tour can help them visualize their life at your place. Tenants can explore every nook and cranny of your rental property at their own pace and whenever they want, without having to visit you. This can be especially helpful in the light of the pandemic, since most people are trying to minimize face-to-face interactions or are not too keen to step outside unless essential.   

  4. Easy to share on social media– We don’t need to tell you how important social media platforms are, when it comes to marketing literally anything these days! And visual content needs social promotion to grab more eyeballs than you normal would with just your website. This is easy to ensure though, since people tend to share social posts with images more than textual posts. Platforms like Instagram, Facebook, and Pinterest are especially effective in this case. When your pictures or videos start getting shared, more potential tenants will come across your property, submit queries or show interest. This will put you in a better position to negotiate the rent.

  5. Improves your search engine ranking – Did you know that search engines like Google, Bing and Yahoo take social signals into account while ranking websites? And who doesn’t want to be there at the top? So, this means, if your social media posts get liked, shared or commented upon often, you will have a better chance of ranking high on the search results page. And, as we discussed, visual content is your best bet for effective social media marketing.      

To wrap up, visual content can help you market your rental property more efficiently and attract a tenant faster. It is a smart way to boost your online marketing strategy and target potential customers. And if you are looking for visual content ideas that are apt for you, simply email us at info@massinteract.com.  

Read Also – Does Your Business Need a Virtual Tour?

Google My Business Photos

All That You Need To Know While Adding Google My Business Photos

If you are reading this, you are already aware how useful a Google My Business listing can be for your business. However, there are many business owners like you out there who share this knowledge. This is why adding Google My Business photos to your listing can help you stand out and gain a competitive edge. So, are you eager to get started? Read on to know exactly how such photos will help you and the things to keep in mind when you add them.   

Reasons to add Google My Business photos to your listing

  • Establishes trust – Photos that clearly show the inside and outside of your business, the products you make or services you offer, and the people who work with you, help in building the trust of potential customers almost immediately.
  • Improves engagement and decision-making – The importance of Google My Business photos lies in the fact that they help customers understand what you do better. This way, prospects feel interested, tend to contact you for more details and make decisions quickly. They can compare your business easily with others and take a call without having to research much.

How to add Google My Business photos?

Make sure your business is verified by Google before you start. You can either use the GMB mobile app or a desktop to add photos. Just navigate to the Menu section and then the Photos section to add images or videos. Keep these points in mind:

  • Google My Business photos must be in PNG or JPG format.
  • 720 x 720 pixels are the dimensions required.
  • The image file size needs to be between 10KB and 5MB.
  • Make sure that the images have a crisp resolution and are show brightly lit places.
  • Avoid altering the photos or using filters.
  • To add Logo or Cover photo, choose the relevant option in the Photos section and upload. The logo should be crystal clear and the cover photo should be one that looks well on both laptops and mobile devices.
  • Adding videos or Google virtual tours is similar to what you do for photos. Just make sure that the video is at most 30 seconds long and the file size is not more than 100 MB. Go for a resolution of 720p or higher.  

Read – Does Your Business Need Google Street View? The Pro & Cons of Google Street View

Tips to add Google My Business photos that make an impact

To make the maximum impact with your Google My Business photos, keep these pointers in mind:

  • Your logo should be such that potential customers can identify your brand instantly.
  • The cover photo should ideally indicate what your business is all about.
  • General pictures, which can be uploaded by both you and customers, should highlight various aspects of your business. These should help other prospects make an informed decision.
  • Videos can offer behind-the-scenes information about your business or brand, how a product gets made or how your employees offer a particular service.
  • Try and upload both exterior and interior photos to maintain transparency about your business.
  • If you sell products, upload their high-quality photos to make the quality, colors, dimensions, easily understandable. If you offer services, show your workforce in action.
  • If you are in the food business, upload tempting images of your dishes. Same goes for beverages.
  • Upload photos of happy employees or those who directly interact with your customers to seem real and gain trust.

All in all, add Google My business photos to your listing to grab eyeballs quickly, make a lasting impression, earn customer trust and encourage them to choose you over others. It is easy to do as long as you keep the above tips and ideas in mind. And if you need a bit of guidance to go about it the right way, shoot us an email at info@massinteract.com and we will get back to you soon.  

Read Also – 6 Ways in which Google Street View takes your business to a whole new level

visual storytelling rules

Follow these 6 visual storytelling rules for your university website

Did you know that the human brain can process visuals 60,000 times faster than text? So, it’s not really surprising that we tend to remember what we see on videos more than what we read in books. In other words, visual storytelling is a powerful marketing tool that businesses can use to convey their message effectively, without pushing their products into customer’s face. And when we say businesses, we mean colleges and universities too. The number of students who will apply to your institution will depend on how appealing, informative and modern your website is. And using visuals to weave a compelling story is the best way to go about it.

However, keep these rules in mind:

  1. If you can show, why tell? – One of the top visual storytelling tips is to use visuals instead of text wherever possible. Your site visitor will pick up the information faster. For example, if you have a beautiful campus, don’t describe it. Use a virtual tour instead, and offer an immersive, engaging and realistic experience to students.  
  2. Make an impression quickly –Students have very little attention span when they are exploring different university websites, as they are in a hurry to find the perfect place for the next four years of their life. So, the first image or video they see on your website should get them hooked instantly and make a favorable impression. This is why one of the best visual storytelling ideas is to put up a virtual tour that takes them across the grounds, through the halls, inside the cafeteria and more.  

    Read – How Virtual College Tours are Changing the Student Recruitment Game

  3. Give your story a beginning, middle and an end – The art of visual storytelling for colleges requires you to follow a certain narrative arc. Whether you are using a series of images, videos or virtual tours, they shouldn’t be random or disconnected. So, craft a cohesive story that helps the student visualize his or her journey from their first day to graduation. Incorporate elements of excitement or suspense wherever you can, like awards they can win in sports or the scholarships they can strive for in different courses.
  4. Show real people – One of the crucial visual storytelling rules is to show actual people (students and teaching staff in this case) in images or videos so that candidates can relate with your college or university better. For instance, showing a group of happy students playing baseball will build their trust better than showing an empty field.
  5. Include wow factors – Having unique visual storytelling ideas always helps, as they motivate students to pick your university over others. For example, if you are creating a virtual tour for your website, make sure it evokes emotions like happiness, hope, and excitement. If your tour focuses on details like the dishes your cafeteria serves or the books your library houses, it will connect better with the students. Or, candid images of graduating students with their parents might evoke hope.
  6. Keep it short and sweet – Using visual storytelling for your university website means you have to avoid distractions, so that site visitors can stay focused. Don’t throw in too many details that are hard to remember and highlight the most important aspects instead.

So, keep the above visual storytelling tips in mind to strengthen your university’s online presence. At present, this is the best way to attract potential candidates and get them to apply to your courses even if they are staying inside to beat the pandemic. And if you are not sure how to get started with visual storytelling or can’t decide on the right format, email us at info@massinteract.com.  

Must Read – Get Your College the Attention It deserves with a Custom Virtual Tour

Google Street View

6 Ways in which Google Street View takes your business to a whole new level

If you are a business owner who stays on top of things when it comes to online marketing, you must have heard of Google Street View. This cool feature on Google Maps lets people take a virtual tour of your business’s surroundings as well as interiors. And they can do it while relaxing at home or while taking a walk in the park or during lunch break at the office. Now, that’s an awesome way to boost online visibility, engage your potential clients, and give them a sneak peek into what you offer. After all, this is the road that will lead them towards conversion. Whether you are a hotel, café, gym or spa, using Google Street View for business has plenty of benefits. Read on to know all about them.

  1. Makes customers trust you – Having a Google Street View virtual tour means you have nothing to hide from your potential customers. They can explore your property whenever they want and from wherever they want and put all their doubts to rest. Customers will also know that you are not making tall claims for nothing!
  2. Eases the decision process – With Google Street View, small businesses can clearly show prospects how their establishment looks like, the things they stock up on, and what kind of atmosphere they promise. Naturally, this makes it easy for your customers to compare your business with others, research easily and make a decision quickly. In absence of such a tour, they have to waste a lot of time reading other people’s reviews and hunting for pictures before taking a call.

    Read – Why Visual Marketing is the Future for Businesses

  3. Attracts the right kind of audience – Imagine that you are a small boutique that sells only vintage wedding dresses and have some really unique pieces in your collection. Google Street View will help you reach out to the target audience for such dresses easily. When prospects take a tour, they will quickly realize where your specialty lies and why they should choose you over others. Also, by adding such a virtual tour to your Google My Business listing, you can attract more local customers.   
  4. Spreads a good word about you – This is among the top benefits of Google Street View as someone who has purchased something from your store or dined at your café can show the virtual tour to others while talking about the nice experience he had. For example, if a man buys a pair of stylish loafers from your store and talks about it to his friends while showing your street view, they will be more likely to believe his words. And, who knows, they might visit you too!

    Read Also – 5 Ways in Which the Real Estate Industry is Benefitting from Virtual Tours
  5. Prepares potential customers – The reason why most forward-thinking businesses are adopting Google Street View is because it tells people what they might expect when they reach your store, hotel, restaurant or any other establishment. Like, they will know beforehand where to park, how to approach, how to dress, and will be able to gauge the vibe and safety of your locality too.  
  6. Creates a lasting impression – Since the human brain tends to process images faster and retain them more than plain text, Google Street View for small businesses or even big ones can ensure better recall and make a positive impression. Even still images have become passé as immersive and realistic experiences are in. Hence, virtual tours are the way to go if you want to create a deep connection.

Now that you have a fair idea about the various advantages of Google Street View, it’s time to take action. Give your business a special boost with all-encompassing virtual tours, especially if your competitors are yet to warm up to the idea. Need a little help to get started? Shoot us an email at info@massinteract.com.  

Read Also – Google Interactive Tours vs Street View: Which is Better?

college virtual tours

6 Reasons Why Colleges Need Virtual Tours to Attract Students In 2020

Around 1.4 million people viewed college campus virtual tours between March and April in 2020 (as per YouVisit). This alone shows how important these tours are as digital marketing tools. Long gone are the days when prospective students or their parents went through college brochures or visited every single campus on their list to make a decision. Moreover, the recent pandemic has forced colleges to restrict in-person visits for the sake of students’ safety. Hence, you need an impressive online presence to attract students. And there’s nothing better than virtual tours to help you with that.

Wondering why? Read on.

  1. Highlights the best and unique aspects of your campus – Whether you have a beautiful lawn, state of the art library, funky cafeteria or an amazing location, a custom college virtual tour can showcase all that in the best light. This way, students can quickly zero in on what’s special about your college and why they should choose you over others.
  2. Saves cost, time and hassle – Apart from keeping prospective students safe during this pandemic, virtual tours let them explore your campus without travelling long distances or wasting time. Students get to save money and energy too.  

    Read – Top Online Marketing Tips to Boost College Admissions

  3. Offers students a familiar and personal experience – The best part about custom college virtual tours is they help students visualize themselves on your campus. Candidates can explore all nooks and crannies, become familiar with what will become their home for the next four years.
  4. Tells a story – Virtual tours for colleges are a brilliant way to spin a compelling story about your institution’s history, milestones and achievements. For instance, students will prefer seeing impressive statistics during the virtual tour (like number of medals won when you are showing the sports arena or the percentage of students who got placed last year) rather than read about them in the form of plain text on the website.
  5. Easy to embed on website and social media channels – When you create a custom virtual tour for students, you create a marketing resource that can be used across different channels for years to come. You can embed these tours on your website and also share on social media channels like Facebook, Twitter, LinkedIn, Instagram and so on. This means, you will get more traffic and leads without spending money on ads. It’s a smart way to boost brand awareness and generate interest. Plus, those who watch these virtual tours can share them with others quickly without your intervention.

    Read – How Virtual College Tours are Changing the Student Recruitment Game

  6. Earns trust and helps you stand out from competitors – Virtual tours tell prospective students that your college has nothing to hide and you are proud of your offerings. This, in turn, earns their trust. Also, by adding a virtual tour to your Google My Business listing, you can make your college stand out from others. It will make you easier to find on Google when local students search for a college like yours. Additionally, having a virtual tour will mean that you are aware of the latest trends and this will attract students in 2020.   

To wrap up, custom college campus virtual tours are your best bet, whether it is about spreading awareness or generating the right leads or getting more applications. All you need to do is create a tour that is interactive, immersive, premium quality and exclusive. And if you need a bit of expert help, shoot us an email at info@massinteract.com.  

Must Read – Get Your College the Attention It deserves with a Custom Virtual Tour

Online Marketing Tips to Boost College

Top Online Marketing Tips to Boost College Admissions

Like any other business, higher education institutes need to go online these days, if they want to get more students or improve college admission numbers. After all, high school students who are planning to get into a good college take the online route mostly, to check out websites, make comparisons, or even apply for a course. And the current pandemic has made it essential for them to stay home, stay safe, and use their laptops or mobile phones to research different colleges and universities. And this is an opportunity you shouldn’t miss out on.     

So, take a look at these online marketing tips to get more students:

  1. Know who you are targeting – If you intend to target “all” prospective students, your marketing campaign might fail. Because, not everyone will be a perfect fit for your college. So, identify your ideal target audience and research about what social media channels they use, if they are active on emails, and their online behavior. Then you can craft personalized campaigns about the programs they might like or the facilities (campus location or setting, dorm rooms, cafeteria, gym, library) that will attract them. 
  2. Sell your uniqueness – Why should a potential student choose your college over others? There must be something unique about you. So, one of the online college marketing tips is to highlight that USP. So, your online marketing strategy should focus on your strengths and chief attractions. It might be a location that is easily accessible, or beautiful campus grounds, a massive and well-stocked library, impressive faculty or a canteen that serves a wide array of cuisines.    
  3. Make the website awesome – Ifyou want prospective students or their parents to visit your website more and linger on, make sure it is extremely responsive, fast to load and easy to navigate across all devices. It should look professional yet engaging. Add crisp and well-shot images to increase interest of site visitors and also embed college virtual tours for an immersive and interactive experience. Such 360 degree tours give a clear idea of what your college is like and tell the student how he or she will fit in.

    Read – How Virtual College Tours are Changing the Student Recruitment Game

  4. Optimize site for search engines – Your SEO strategy should be smart and updated, so that you get more organic traffic to your website. For this, you need to use relevant keywords in your web content based on the phrases potential candidates use to search for a college like yours. Even your social media pages and blogs should be optimized for search engines like Google, Bing and Yahoo.
  5. Experiment with content formats and marketing channels – Apart from your website,use yourFacebook page to build a community of students and parents, where you can share events, upload informative videos, and create polls or fun quizzes. This will help you communicate better with your target audience, understand their pain points, solve their worries and gradually nudge them towards conversion.

    1. Also try and maintain a blog where you post informative pieces regularly and share them on social media channels.
    2. LinkedIn is a great platform for colleges too and can showcase your formal side effectively. You can also ask ex-students to join your LinkedIn group and share their experiences. This can reel in new students. 
    3. You can also use YouTube to post videos. Or, share the virtual tour on your website on social channels, to get more clicks.
    4. Email newsletters every week if possible, to boost brand awareness and engage students.  

No matter what type of content you share or which online marketing channel you choose, make sure to include a powerful call to action or CTA at the end, like “Find out more”, “Ask questions” or “Apply now”, so that the student knows exactly what to do. This will get you more applications.

Apart from the points mentioned above, make sure your brand voice and tone is consistent across all marketing channels, so that students can easily associate your campaigns (posts, tweets or ads) with you. And if you need the best visuals to boost your online presence, say with college campus virtual tours, send an email to info@massinteract.com.  

Read Also – Why Visual Marketing is the Future for Businesses

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