The development of drone videography has been one of the most influential and compelling technological advancements in the world of videography. The ability to capture high-quality aerial drone videography footage has facilitated greater tools for storytelling and building creative narratives for various business use cases. Drone photography and videography have slowly found their place in the marketing, sales, and research departments of organizations. Campaigns can now capture audience attention in a very interesting and compelling manner with virtual drone tours. Drone videography is the much-needed breath of fresh air in what has become a very static photography-centered visual communication medium. In this blog, we’re taking a closer look at aerial drone videography as a unique value proposition for visual storytelling and the benefits it brings its users for early adoption. 

Unique Perspectives 

One of the most popular reasons why drone videography is gaining popularity is due to the perspective it captures. The birds-eye view of an area, property, or region that aerial videography or drone videography offers is incomparable. The scale at which it can capture footage was physically impossible to do without using drone videography services. It offers a view of everything from a macroscopic lens—zooming out from the ordinary and recording extraordinary views. It adds such a new and unique dimension to the footage you’re capturing, adding meaningful layers to your narrative. 

High-Resolution Aerial Views

Another benefit of drone photography and videography is the high quality of images it captures. For businesses that operate on a high-precision, aerial videography offers a very detailed and comprehensive lay of the land. Be it real estate development planning, city planning committees for public infrastructure, or the hospitality industry for property and facility showcases, each of these businesses has the opportunity to use aerial videography services to capture the larger landscape around the areas of their interest and use it to plan and build their businesses better. Video Drone tours have become total game changers when it comes to elevating capabilities and advancing the possibilities of infrastructure development. 

Adding energy and movement to your footage

For anyone looking to dabble with video drone tours, remember the best drone for videography will offer not just great video quality but also excellent flight time, is stable when recording, and above all, is easy and effortless to use. Leveraging reputable drone videography services adds a sense of real-time movement and momentum to the footage that helps build a more fast-paced and exhilarating take on the action you’re capturing. Especially when it comes to gathering footage of large-scale event venues that host world sporting events or music concerts, the real joy of the footage lies in bringing the footage alive and sharing the energy, vibe, and action from the events. Drone videography has the power to do this well, thus enabling video creators to offer something unique to the audience.  

Capture Large Areas

 Needless to say, but absolutely great to marvel at, is the scale of landscape capture that is possible with aerial drone videography. Simply by taking the sky-bound aerial view and spanning to a wider range of lenses, drone videography can offer views of large areas of landscape with ease. With a relatively lower cost compared to traditional modes used to scan similar landscapes, drone videography has the ability to sweep, dive, and scope large areas within minutes and relay the footage in real-time too, allowing for greater customization to the scope of scan and video capturing. 

 Capturing aerial footage with Drone Videography is the latest tool in the realm of storytelling and process optimization, both of which stand to bring waves of possibilities and opportunities to their end-users. The important thing to remember is to use it to help deliver value.

1. Understand what your potential students want – One of the top tips to recruit international students is to start by understanding what they want. You can use analytics tools to check where your website visitors are coming from, what are their search terms, their demographic details, which pages are they spending the most time on, etc. This will help you get an idea about their common queries or doubts, whether it is related to majors, placements, scholarships, financial aid or facilities. You can also create a survey for your current international students to find out why they have chosen you or what do they like most about your college.
   
   
2. Make your official website perfect – If you are wondering how to recruit international students easily, the answer lies in a website that is informative, easy to understand and navigate, and attractive. So, keep these pointers in mind:
   
   
   1. Use simple language and a clean format that is easy on the eye.
   2. Make sure a student can access the information they are looking for with minimum clicks.
   3. Provide exhaustive and accurate contact information and make it easy for a student to send an email, text message or WhatsApp message. Include a chatbot on your site to answer common questions even during off-office hours.
   4. Provide clear and crisp information on majors, facilities, residential provisions, visa application, financial help and so on.
   5. Ensure your website is mobile-friendly, so that potential students can explore it on the go and on any device.
   6. Make sure your site loads fast, as time is precious and the attention span of internet users is short.
      
      Read – 5 Creative Ways to Increase College Enrollment
      
      
3. Maximize the power of visuals – To recruit international students smartly, use lots of visuals. If you can tell a story through images, videos or virtual tours, don’t waste words on it. Well-shot images, engaging or fun videos and realistic virtual tours can help them compare your institution with others and make informed decisions. College virtual tours especially will keep a site visitor hooked for longer and reduce your bounce rate. Through these, you can talk about your college’s history, heritage, culture, facilities, community and the life one can look forward to. You can also weave in short snippets of your current international students talking about why they love your institution, as this will provide credibility. Simple and bright infographics can also convey the importance of stats like enrollment rate, placement rate, number of extracurricular clubs you have, which majors are popular, and more. You can also use memes to lend a light-hearted vibe.      
   
   Read – 5 Ways Virtual Tours Can Power Up Your Campus Recruitment Strategy
   
   
4. Promote actively – Promote your college on social media platforms and through emails, as much as you can. Share updates on interesting events, exam results, any new addition (be it a building or a program) or what you are doing to make post-COVID life on campus safe. Use images, videos or virtual tours while posting anything, be it on Facebook, LinkedIn, Twitter or Instagram. Get creative by creating simple polls or surveys that encourage potential students to respond or engage. Collect the data and use it to understand what kind of marketing will bring you more international students. Make sure that social media buttons are easy to find on your website and make your posts easy to share.   
   
   
5. Get your SEO game right – No matter how awesome your website is, remember that successful recruitment of international students depends largely on where and how you rank on Google search results pages. And for that, you need a powerful SEO strategy. In other words, your website content must include keywords that potential international students usually use while looking for that ideal college in the US. “Best college for international students in USA” is an example of that. Also, try to use long-tail keywords as short-tail keywords will be extremely competitive and only the top colleges might appear against them. Also optimize your alt tags, meta descriptions and image descriptions with the right keywords, so that Google can rank you more easily on the first page.   

All in all, to recruit international students despite the impact of an unprecedented pandemic, keep the above tips in mind. And if you need help with visual marketing, which is critical for your digital presence and promotion, get in touch with us at info@massinteract.com.  

Read – 4 Proven Tips to Market Your College to Parents

Remember that content will always be the king – These days, students as well as their parents know the importance of making informed decisions. And good content can help with that. So, your website, blog, and even social media pages should have engaging, useful, original and updated content. And that doesn’t just mean plain text. Experiment with different content formats like images, videos, virtual tours, infographics, and even memes to attract students. School virtual tours are especially a good idea as they are immersive, super realistic and help students imagine what their actual experience will be like.

SEO is the key to ranking high – Did you know that 75% of those who look for something on the internet don’t even go to the second page of the search results? This means that your school website must appear on the first page, to get maximum clicks. And search engine optimization or SEO is one of the best tips to boost student enrollment this way. Make sure your website loads fast, is well-formatted, and the content is easy to read (use headings and subheadings). Apart from creating high quality content regularly, also include the right keywords. But make sure you don’t stuff your site with keywords as it will defeat your purpose. Weave keywords into image descriptions, captions and alt texts too. Your website should be mobile-friendly as students or busy parents will want to check up on you on the go. Your contact information and social media buttons should be clearly featured on your site too.
Read – 5 Ways Virtual Tours Can Power Up Your Campus Recruitment Strategy

Make the most of social media – If you are wondering how to boost student enrollment through your Facebook, Twitter or Instagram pages, stay aware of the latest trends. Use visuals generously and introduce a fun element wherever possible. For example, user generated content clicks with potential students amazingly well, as they are honest. So, you can share videos where your current students talk about why they love your school. Or create videos of graduation ceremonies, reunions, sports events, and orientation days. To share updates in real time, go “live” on Twitter or Facebook. You can also create different groups on Facebook based on different study streams, sports, and extracurricular clubs. Since every student has a unique preference, this will give them a chance to find out if your school will suit them.    

Tell a story they want to hear – Storytelling is one of the top marketing strategies to increase student enrollment. This means, potential students or their parents don’t just want to know about your state-of-the-art facilities, stylish classrooms, or bright green grounds. They want to know about your vision and goals, how you pay attention to every student, whether they can pursue their future goals through your curriculum, how they can develop their social skills, and so on. Students want to find out if they will enjoy studying at your school, if you offer scholarships or financial aid, if the commute will be easy and if the neighborhood is safe. So, tell a story that covers how you started, how far you have come, how your past students have succeeded in life, and what you do to prepare students for the real world. A virtual tour can be particularly effective, if it shows how students at your school study, play and interact.    

Keep communication crisp and effective – One of the best ways to boost student enrollment is by keeping the communication channel easy and crisp. Apart from incorporating a chatbot on your site, you can communicate through emails, WhatsApp messages, and texts. Make sure students and parents can get in touch with someone from admissions or a student counselor. Keep messages or emails readable and subject lines easy to understand. Personalize the greeting and stick to the point. If you are sending marketing emails, don’t do it every day. And always add a call to action at the end of your message or email, so that students know what the next step is.

It is possible to boost student enrollment despite stiff competition when you have a smart strategy and can put the above tips to good use. And since digital marketing is so much about visual marketing, contact us at info@massinteract.com for amazing images, videos and virtual tours.

Read – 4 Proven Tips to Market Your College to Parents

1. Simplify complex concepts

Traditional textbook teaching or oral lectures cannot go very far when it comes to educating students about how a brain tumor is operated, or an inverter is repaired, or a perfume is put together. But VR can make such complicated concepts or processes crystal clear as it is realistic, interactive, and the next best thing to seeing everything in person. By using virtual reality, teachers won’t have to waste time in explaining the same ideas over and over. Students will be able to absorb information and retain it better too.  

2. Grab attention immediately

This is one of the top benefits of virtual reality in education. If students get the chance to explore the Amazon rainforest in all its lush green beauty or the interiors of a space shuttle up close, right from where they are, imagine how fast they will get hooked to VR lessons. Vibrant images, panoramic views, realistic navigation, a three-dimensional effect, and zooming options make virtual reality a whole new ball game. Remember that VR can be used while crafting college virtual tours as well, so that potential students realize that you are into the latest tech and your courses will be exciting too. It is a great way to whet their appetites even before they enroll.

See Also – 5 Effective Ways to Improve Student Enrollment at Your College

3. Minimize distraction the easy way

It is easy for students to get distracted when they need to go through pages of plain text with a few static images thrown in here and there. Just listening to lectures without anything to intrigue their minds can be dull too. Luckily, one of the major advantages of virtual reality in education is that it encourages students to imagine, see the world in its true form, and find out more. And it goes without saying that less distraction means better understanding and better grades.

4. Let students learn anytime from anywhere

The pandemic has emphasized the importance of virtual reality in education like nothing else, since students need to keep achieving their educational milestones without compromising safety. Which means, remote learning needs to be flexible yet effective. And the good news is that students can learn different lessons anytime and from anywhere, with VR. They don’t need the conventional classroom environment or predefined schedules to understand and excel in multiple subjects. With virtual reality, students can concentrate on lessons whenever they are in the perfect frame of mind, even on the go.  

See Also – Top Ways to Make College Virtual Visits Meaningful

5. Don’t let time and space become constraints

It’s true that taking your class on a trip to Antarctica or Pluto can be super expensive or impossible as of now. But with virtual reality, students can watch how glaciers break, learn about the polar ecosystem, or study why Pluto is uninhabitable! Distance simply doesn’t matter in this case. Or VR can also allow students to travel back in time when dinosaurs ruled the earth or when the Inca civilization was at its peak.

6. Allow students to err and learn

By introducing virtual reality in education, training sessions can become way more exciting, engaging and safe. For instance, students can use virtual reality to learn what to do if a car is on fire, how to mix different chemicals to create paints, how to operate heavy machinery at a construction site, or for that matter, how to fly a plane. Though at some point, they will have to take practical lessons, VR can pave the way for a more confident experience. Plus, it can present different real-world scenarios to students, give them the freedom to make mistakes, and learn without causing any real damage.

7. Give students a taste of their future careers

Whether your students intend to become doctors, lawyers, engineers, firefighters, oceanographers or librarians, virtual reality can help them understand what the work environment looks like in each case. They will know what their day-to-day life will be like, what kind of situations they might need to address, and how rewarding it can be. In short, VR in education can help them make career choices with ease and work towards their goals in an informed way.  

So, are you ready to give virtual reality applications in education a sincere shot for your school, college or university? Email us at info@massinteract.com and let us make your lessons more engaging, interesting and effective with virtual reality.

Read Also – 5 Creative Ways to Increase College Enrollment

Read on to know why the use of visual content is super effective:

1. Grabs attention quickly – People are known to have very short attention spans when they are looking for something online. And when they are looking for a rental property, they are likely to miss or ignore those that are not attractive or don’t give them the necessary information in the first go. This is where visual content comes in handy. Pictures or videos grab attention in seconds, speak volumes about the property, and are easier to recall as well. A long-winded text description of your rental property won’t do that trick.
   
   Read – Visual Content Strategy: How to Use Visuals to Get More ROI
   
   
2. Builds trust and educates viewers –Even if you are a well-known realtor, here’s a big reason why you need visual content. Pictures, videos and especially virtual tours show possible tenants what your property actually looks like. They subconsciously realize that you are not trying to hide anything. And this builds their trust. Also, by highlighting the important aspects of your rental property, you can send tenants a subtle message as to why they should pick yours over others. The more information they have about your place, the easier it will be for them to take a decision.   
   
   
3. Helps tenants to visualize – These days, the competition in the real estate market is simply cut-throat. So, you need visual content that offers tenants an immersive and engaging experience. For example, a 360 degree virtual tour can help them visualize their life at your place. Tenants can explore every nook and cranny of your rental property at their own pace and whenever they want, without having to visit you. This can be especially helpful in the light of the pandemic, since most people are trying to minimize face-to-face interactions or are not too keen to step outside unless essential.   
   
   
4. Easy to share on social media– We don’t need to tell you how important social media platforms are, when it comes to marketing literally anything these days! And visual content needs social promotion to grab more eyeballs than you normal would with just your website. This is easy to ensure though, since people tend to share social posts with images more than textual posts. Platforms like Instagram, Facebook, and Pinterest are especially effective in this case. When your pictures or videos start getting shared, more potential tenants will come across your property, submit queries or show interest. This will put you in a better position to negotiate the rent.
   
   
5. Improves your search engine ranking – Did you know that search engines like Google, Bing and Yahoo take social signals into account while ranking websites? And who doesn’t want to be there at the top? So, this means, if your social media posts get liked, shared or commented upon often, you will have a better chance of ranking high on the search results page. And, as we discussed, visual content is your best bet for effective social media marketing.      

To wrap up, visual content can help you market your rental property more efficiently and attract a tenant faster. It is a smart way to boost your online marketing strategy and target potential customers. And if you are looking for visual content ideas that are apt for you, simply email us at info@massinteract.com.  

Read Also – Does Your Business Need a Virtual Tour?

However, keep these rules in mind:

1. If you can show, why tell? – One of the top visual storytelling tips is to use visuals instead of text wherever possible. Your site visitor will pick up the information faster. For example, if you have a beautiful campus, don’t describe it. Use a virtual tour instead, and offer an immersive, engaging and realistic experience to students.  
   
2. Make an impression quickly –Students have very little attention span when they are exploring different university websites, as they are in a hurry to find the perfect place for the next four years of their life. So, the first image or video they see on your website should get them hooked instantly and make a favorable impression. This is why one of the best visual storytelling ideas is to put up a virtual tour that takes them across the grounds, through the halls, inside the cafeteria and more.  
   
   Read – How Virtual College Tours are Changing the Student Recruitment Game
   
   
3. Give your story a beginning, middle and an end – The art of visual storytelling for colleges requires you to follow a certain narrative arc. Whether you are using a series of images, videos or virtual tours, they shouldn’t be random or disconnected. So, craft a cohesive story that helps the student visualize his or her journey from their first day to graduation. Incorporate elements of excitement or suspense wherever you can, like awards they can win in sports or the scholarships they can strive for in different courses.
   
4. Show real people – One of the crucial visual storytelling rules is to show actual people (students and teaching staff in this case) in images or videos so that candidates can relate with your college or university better. For instance, showing a group of happy students playing baseball will build their trust better than showing an empty field.
   
5. Include wow factors – Having unique visual storytelling ideas always helps, as they motivate students to pick your university over others. For example, if you are creating a virtual tour for your website, make sure it evokes emotions like happiness, hope, and excitement. If your tour focuses on details like the dishes your cafeteria serves or the books your library houses, it will connect better with the students. Or, candid images of graduating students with their parents might evoke hope.
   
6. Keep it short and sweet – Using visual storytelling for your university website means you have to avoid distractions, so that site visitors can stay focused. Don’t throw in too many details that are hard to remember and highlight the most important aspects instead.

So, keep the above visual storytelling tips in mind to strengthen your university’s online presence. At present, this is the best way to attract potential candidates and get them to apply to your courses even if they are staying inside to beat the pandemic. And if you are not sure how to get started with visual storytelling or can’t decide on the right format, email us at info@massinteract.com.  

Must Read – Get Your College the Attenti