Capturing audiences’ attention in today’s highly simulated and virtual world is no easy feat. Marketers and event promoters are finding creative and engaging ways to generate buzz about upcoming events. While there are various other factors that play into what makes an event attendance high, a large part of the success of attendance falls into the visual storytelling of these events. By adopting drone photography and videography as part of virtual drone tours to promote events, you have a greater chance at creating the right level of mystery and excitement for your events. 

In this blog, we’re doing a deep dive on how, by using aerial videography services, you have the opportunity to create a more intimate, inclusive event promotion campaign that captures attention and makes an impact. 

Creating eye-catching highlights with aerial videography

Aerial drone videography has the power to transform and bring an event venue alive. The wide and all-encompassing bird’s-eye view grants the audience a glimpse into where the event is happening, its scale, and size. Use the best drone for videography and create a larger-than-life visual of the event you’re hosting. The views from these shots offer a vibrant depth to the venue and vibe of the event that standard 2D photos often don’t do justice. Be it a music festival, a wedding, a sporting match, or an indoor networking event, drone videography has the unique ability to capture the true essence of the atmosphere and showcase the best aspects of the event from really compelling angles. 

Take Your Event Promotions To New Altitudes 

When considering compelling angles, aerial videography, drone videography, and any such mode of visual storytelling, it’s crucial to remember that using these drone video services helps you add a new layer of visual angles. These high aerial views are not easily available and predictable, not very commonly used either. This is precisely what makes the use of them in event promotion a welcome surprise that often leaves the viewers highly impressed. When it comes to events, aerial drone videography gives the audience a highly anticipated glimpse into the event from a very unique perspective. The dramatics, or perhaps even the theatrics involved in showcasing your events from an aerial view highlights the grandeur of a particular event, making audiences keen to be part of it. 

Reaching a Broader Audience with Online Accessibility

With geographical barriers often coming in the way of a lot of attendees being unable to attend events, virtual drone tours become the go-to avenue for people to access and participate in the event, from the comfort of their homes or wherever they may be. From the event organizers’ POV, it’s a great tool in the planning process that allows them to visit the venue virtually and explore it for their various event planning needs. As an organizer, by using the best drone for videography to capture the likeness of an event venue, you set yourself up for greater event success. 

Integrating Virtual Drone Tours into Your Marketing Strategy

For businesses to maximize event promotion, including high-quality, impactful, and captivating drone footage of virtual drone tours in their marketing strategy is a no-brainer. They add immense value in building anticipation, giving sneak peeks before the event, highlighting key event attractions, and post-event recaps. Aerial videography undoubtedly helps position events as a wholesome experience and builds trust unlike any other modern dynamic tools of marketing. 

For those looking for drone videography services for their events, your search can start by simply looking for ‘drone videography near me’. This should easily get you started on your way to capture incredible drone shots for your next event. 

 As a young student on the cusp of entering higher education, making the ultimate choice of going to university abroad is both exciting and daunting. Especially for students outside of the US, choosing an American university requires months of research. In the process of finding the best university the USA has in store, students undergo varying levels of preparation. From going through various American university ranking lists to virtual tours of colleges, there are multiple factors students consider when making this choice. An important factor that must be considered through it all are career goals and aspirations. In this blog, we’re breaking out a few things to consider when choosing the best university in the USA that aligns with your goals. 

 Understanding Your Academic and Career Aspirations

Before setting out to choose universities and completing application processes, it’s really crucial that students start the process by asking these important questions to themselves—what do they really like? What is an area of interest that they’d like to spend their time in university studying and exploring? How do they see what they are studying is relevant to the world at large and their future careers? Having asked these questions and coming up with relevant answers for them, students can then go through the American university lists and match the universities to their interests and aspirations. By using virtual campus tours and finding out more about what each of these universities offers, it can help you make your decision. 

Reviewing Rankings and Reputation in Your Field

The American University ranking lists do a great job of compiling the most prestigious and coveted universities. These lists give students a glimpse into the different areas in which the universities excel. While some universities focus highly on academic pursuits, others are great for sports, and some have various campus life experiences. It’s essential that students take a moment to consider what are the things that are valued in their chosen career path and what’s most sought after in their field of study. Choosing a university that meets your needs makes the transition into a full-time career significantly more relevant. 

Researching University Programs and Specializations

Another consideration that students must make when choosing the best university for them is the kind of programs and specializations that are offered. Based on your interests, check which university from the different lists of universities that offers the kind of courses and curriculum you’re interested in learning. By using college virtual tours, you can also leverage the opportunity to connect with faculty, learn more about them, interact with them, and ask questions about the different specializations that are offered. Evaluate the flexibilities and choices you get when you pick a certain subject and evaluate how it helps you prepare for a career post-graduation. Keeping these at the top of your mind at the time of researching university programs can act as the guiding light in your decision-making process. 

Evaluating Campus Culture and Student Life

Lastly, explore the campus culture through an exciting and highly interactive lens of virtual campus tours. They offer experiential interaction with the universities, even before you arrive in the US. With virtual tours, colleges have the ability to bridge the gap in their campus and student life, showcasing and opening an incredible view up for students to peer into. Prospective students need to make the most of the virtual college tours to witness college life firsthand by exploring the facilities the colleges have to offer for them. While academics will fuel your knowledge and prepare you with the capabilities to join the workforce, the campus experience will shape your cultural and social skills, which will help you thrive in it.

The introduction of Google Maps has undoubtedly revolutionized the way we navigate around the world. It has transformed the way we travel and has empowered us to explore places that were previously unattainable. Since its launch, the tool has gone through various changes and updates to bring users a more interactive and lifelike navigation experience, especially with Google Street View. The Google Maps Street View takes its users straight into the map and provides a 360-degree view of the location in a very interactive and engaging way. The visual it provides opens up a whole new avenue for its users to expand their reach and take navigation and exploration to a whole new level. 

In this blog, we’re taking a closer look at how Google Maps Street View is leading a new wave of change in the way we experience the world, from the comfort of our homes. 

Discovering Places Before You Visit

One of the best use cases of the Google Earth Street View feature of Google Maps is its availability to take a quick glimpse of the places you want to visit. Be it a new area you’re visiting for an appointment or a trip you’re planning to take half way across the world, with Google Maps Street View, you can take a closer look at the area and layout of their destinations, including access to public transport, restaurants, parking spots, or local parks, before you venture to it in real life. The access to the Google Street View map allows you to detail the area with ease and explore every nook and cranny at your own pace, so that when you do arrive there, you’re not wasting any time figuring out what to do. You’ll know exactly where you are, where you need to go, and what not to do. 

The Impact of 360-Degree Imagery on Exploration

The inclusion of 360-degree views into Google Maps and Google Street View is already a feat in itself. Now add that to the exemplary, high-quality imagery that brings the places alive. The desire to dive right into it and head over to explore places far and wide is undeniable. From taking in views of historical monuments to witnessing local markets in their full glory, Google Maps Street View is a gateway to your desired destinations. For those using Google Maps Street View to plan out their holidays, it can act as a vibe check tool that helps gather information about the place and assesses if it matches the nature of the trip you’re planning and the sensibilities of the people you’re traveling with. 

Making Locations More Reachable

The 360-degree Google Earth Street view brings the beauty and knowledge of the world to your fingertips. No destination is too far and inaccessible, thanks to the prowess of Google Maps. For the zero cost of Google Street View, it makes the world’s most exquisite locations well within the reach of its users, democratizing travel and making it more accessible. With Google Street View, you have the power to make any place, site, or location accessible to people from all social, economic, and ability backgrounds. Schools that often also struggle with limited funding have the ability to take field trips to museums and galleries and use Google Earth Street View to make the classroom come alive by actually visiting the landmarks mentioned in the books. Locations around the world can come to the classroom, all by using Google Maps as a guide and a reliable tool for navigation and exploration.

The development of drone videography has been one of the most influential and compelling technological advancements in the world of videography. The ability to capture high-quality aerial drone videography footage has facilitated greater tools for storytelling and building creative narratives for various business use cases. Drone photography and videography have slowly found their place in the marketing, sales, and research departments of organizations. Campaigns can now capture audience attention in a very interesting and compelling manner with virtual drone tours. Drone videography is the much-needed breath of fresh air in what has become a very static photography-centered visual communication medium. In this blog, we’re taking a closer look at aerial drone videography as a unique value proposition for visual storytelling and the benefits it brings its users for early adoption. 

Unique Perspectives 

One of the most popular reasons why drone videography is gaining popularity is due to the perspective it captures. The birds-eye view of an area, property, or region that aerial videography or drone videography offers is incomparable. The scale at which it can capture footage was physically impossible to do without using drone videography services. It offers a view of everything from a macroscopic lens—zooming out from the ordinary and recording extraordinary views. It adds such a new and unique dimension to the footage you’re capturing, adding meaningful layers to your narrative. 

High-Resolution Aerial Views

Another benefit of drone photography and videography is the high quality of images it captures. For businesses that operate on a high-precision, aerial videography offers a very detailed and comprehensive lay of the land. Be it real estate development planning, city planning committees for public infrastructure, or the hospitality industry for property and facility showcases, each of these businesses has the opportunity to use aerial videography services to capture the larger landscape around the areas of their interest and use it to plan and build their businesses better. Video Drone tours have become total game changers when it comes to elevating capabilities and advancing the possibilities of infrastructure development. 

Adding energy and movement to your footage

For anyone looking to dabble with video drone tours, remember the best drone for videography will offer not just great video quality but also excellent flight time, is stable when recording, and above all, is easy and effortless to use. Leveraging reputable drone videography services adds a sense of real-time movement and momentum to the footage that helps build a more fast-paced and exhilarating take on the action you’re capturing. Especially when it comes to gathering footage of large-scale event venues that host world sporting events or music concerts, the real joy of the footage lies in bringing the footage alive and sharing the energy, vibe, and action from the events. Drone videography has the power to do this well, thus enabling video creators to offer something unique to the audience.  

Capture Large Areas

 Needless to say, but absolutely great to marvel at, is the scale of landscape capture that is possible with aerial drone videography. Simply by taking the sky-bound aerial view and spanning to a wider range of lenses, drone videography can offer views of large areas of landscape with ease. With a relatively lower cost compared to traditional modes used to scan similar landscapes, drone videography has the ability to sweep, dive, and scope large areas within minutes and relay the footage in real-time too, allowing for greater customization to the scope of scan and video capturing. 

 Capturing aerial footage with Drone Videography is the latest tool in the realm of storytelling and process optimization, both of which stand to bring waves of possibilities and opportunities to their end-users. The important thing to remember is to use it to help deliver value.

The National Association for College Admission Counseling, known popularly as NACAC, is an annual event that brings together college admission counseling professionals across the United States. The NACAC event offers education professionals an excellent opportunity for professional development, collaboration, and networking with peers from the industry. Through the conference,  college admission counseling professionals have the opportunity to learn best practices, inspirational ideas, cutting-edge research, and professional stories and also use it as an opportunity to interact with exhibitors who are there to showcase the latest technologies, products, and services that can make the college admission profession more seamless, interactive, and above all, highly impactful, leading to greater conversations.  

While the NACAC Conference also hosts state-level national college fairs for students going to colleges within their state, the NACAC 2024 national-level Conference is a bigger gathering designed to equip college admission professionals with the right tools, information, and skillset to help make their college admission interactions more meaningful to students, and relevant to the colleges. 

Each year, the NACAC event moves to a different city. For those wondering: Where is the NACAC Conference in 2024? Here is the quick answer: This year, the NACAC Conference will be held from September 26-28, 2024, at the Los Angeles Convention Center, in Los Angeles, California. This year, the event is expected to host over 6000+ attendees, 200+ exhibitors participating in several workshops and informational sessions, with 100+ hours of networking opportunities. 

For those professionals who have not previously been part of the NACAC Conference circuit and did not attend the NACAC Conference 2023, don’t worry. NACAC conferences are highly interactive and deliver great value for its attendees. 

Here’s What to Expect at NACAC Conference 2024:

For all registered, and fully-paid attendees, the NACAC Conference 2024 has a power-packed agenda in store. The main stage session will have renowned speaker Magic Johnson, offering his unique insights on leadership and resilience. At the NACAC Conference, college admission counseling professionals can also attend various educational sessions on college enrollment trends for the past and present years, student diversity, access to higher education, and more. The agenda also includes virtual tours and scavenger hunts that will make the conference interactive for the participants. As attendees of the event, you also have access to the recordings and powerpoints from the session, post-event. 

Exhibitor Guidelines: The NACAC Conference 2024 will follow similar guidelines to the NACAC Conference 2023 for all exhibitors. All exhibitors are expected to conduct apt booth behavior, adhere to lighting, sound, and demo guidelines, and use relevant drapings, booth staffing, etc. They are expected to complete full assembly by 8pm on the night before, September 25th, 2024. For those who do not arrive at their booths by 10am on the 26th, will be treated as no-shows. More detailed information is available on the NACAC website. 

About Mass Interact In this event, you will witness the magic of Mass Interact. We are participating in this event to make sure your virtual tour assistant is in place to make it the most successful year. Mass Interact is a company that creates Google 360 Degree Virtual Tours for a wide variety of clients. We create the best college virtual tours in the country. With Mass Interact, you can bring your ideal college to your PC. How do we help? Well, we reduce travel time and increase accessibility. Mass Interact’s Virtual Tour services can save you money as well as your time. We create enjoyable experiences by visiting and walking through the college or university campus through the eyes of our lens. Our Booth Number is 117. Find us at this amazing fair and let us work our magic.

1. Fast engagement and better organic traffic – Visual marketing, when done right, can hook potential customers more easily, as a picture is worth a thousand words. Whether you are using crisp and well-shot photos or a video that is funny or emotional, these methods are more attractive than plain text and will draw more organic (or free) traffic to your site. And that’s just what you want. 
   
   
2. Better search engine ranking – Ranking high on search engines like Google, Bing or Yahoo is the best way to reel in organic traffic, as you might already know. This way, you won’t have to spend regularly on ads. And you can achieve a better ranking when people find your content relevant, informative and interesting. That is exactly what happens when you include photos, videos or virtual tours in your website, blog and Google My Business listings. When more people interact with your content, search engines read it as better engagement and consider your site to be high-quality. This, in turn, leads to a better rank and more traffic.
   
   Read – The Top 4 Predictions for the Future of Photography
   
   
3. Evokes curiosity and emotions – One of the biggest pros of visual marketing is that, it makes people curious and eager to know more. Action-oriented visual content formats, like virtual tours or videos are especially effective as they are immersive and realistic. They make your target audience feel, relate with your brand, understand your mission, and trust you. For instance, if you are promoting your school through a custom virtual tour, students and parents can explore it thoroughly and appreciate the fact that you are transparent. This can help you establish an emotional connection. Similarly, by watching videos or virtual tours of cafes, gyms, spas and such, people can find out more or decide whether they like a place or not.  
   
   
4. Better brand recall and conversion – You might be surprised to know that visual content has been found to boost learning in students by 400%! Naturally, it’s a powerful tool for marketing businesses too. Since visual information can be processed faster and easily by the human brain, it is possible to recall product or service details with more clarity even after a few days or weeks. And the better this recall, the higher is the chance of a visitor coming back to your site to place an order or make a booking. In other words, better recall can translate to better conversion, which is your ultimate goal.
   
   
5. Easy to share on social media – Another benefit of visual marketing is the ease with which visual content types can be shared on social media channels. Most people scroll their social feeds casually and notice posts or tweets that have images or videos. So, it is easier to connect with your brand’s followers this way and get them to share your visual content with others who might be interested too. Over time, it will boost your base of potential customers and website traffic.  
   
   Read – How to Maximize Exposure for Your Brand by Marketing Your 360 Virtual Tour
   

What kind of visual content should you use?

While still images are widely used these days by almost all kinds of businesses, consumer preferences and behaviors are evolving. And to keep up with them as well as beat competition, you need something more powerful than just pictures. You need beautifully shot pictures, emotive videos or immersive virtual tours that tell a story and keep your potential customers coming back for more. Apart from your website, these can be shared via emails, social media channels, brochures and more.   

So, are you quite convinced about the advantages of visual marketing by now? Email us at info@massinteract.com to discuss your brand and specific needs and we will help you zero in on the best visual content types.


 Read Also – Does Your Business Need a Virtual Tour?

Here are some more benefits of teaching through virtual field trips in 2021:  

1. Fun, appealing and engaging – Bright and beautiful images, realistic motions, great sound effects and even animation come together to make virtual field trips super fun and exciting. They grab eyeballs in seconds and boost student engagement. Students can understand and appreciate it all just like on an actual field trip, which keeps them focused. They can zoom in on a particular view or area, rotate an image in different directions and take their own sweet time to understand things.  
   
   
2. Explore anything, anytime and from anywhere – This is a big reason why virtual field trips will steal the show in 2021. Students can not only take the trip from anywhere they want, but they can also explore the depths of the Pacific, the summit of Mount Everest, the museums in far-off countries and life on the Gobi Desert, without having to actually go. From planets, volcanoes, rainforests and mighty waterfalls, dangerous islands to art galleries, and national parks, they can see everything up close and learn in a manner that encourages better retention. Physical or geographical restrictions won’t matter in this case.   
   
   Read – Photography In 2021 – What to Expect
   
   
3. Absolutely safe – Another major reason behind virtual field trips becoming popular is that, they are completely safe. No teacher or parent supervision is required. Plus, since everything is a virtual affair, no one risks having to get hurt or end up lost. Another advantage is that students won’t feel rushed in virtual field trips, as is often the case when an instructor takes them around. 
   
   
4. Cost-effective and energy-saving – Taking students to a zoo, park, archeological site or one of the top museums can be expensive. It usually involves tickets, meals and transport costs. However, with virtual field trips, none of those costs will worry parents anymore. An internet connection is all that they will need. And instead of wasting their energy on chaperoning students, teachers will have more energy to take them through interesting facts and figures and address individual questions in a better way. In case the students involved have special abilities, it will be easier for teachers to guide them, make sure they understand and handle all their concerns.
   
   
5. Can be customized as needed – Virtual field trips in 2021 will earn brownie points due to their ability to be customied. They can be aligned with your school’s lesson plan or syllabus, so that you can ensure maximum outcomes from students in terms of grades. Plus, quizzes and tests can be added in between or at the end to make the field trip more robust and effective. For example, a set of questions might be based on how the student hopes to apply what he or she learnt virtually in real life. 

By now, you probably have a fair idea why virtual field trips are going to be big in 2021. Engaging, interactive, budget-friendly, safe, and designed to improve learning outcomes, these trips will make your educational institution ready for the future. By embracing innovative technology, you will not only be able to keep students hooked, but you will also be able to convince parents of your progressive view. So, if you can’t wait to get started with some amazing virtual field trips, but not sure how to create them, send us an email at info@massinteract.com and we will get back to you soon.   

Read – Why Visual Marketing is the Future for Businesses