In the age of social media, standard hotel and resort photography just don’t cut it anymore. To get those round-the-year bookings, your property really needs to stand out. Luckily, there are ways to make that happen these days – and an outstanding hotel virtual tour is one of them.
What are hotel virtual tours?
Hotel virtual tours give users an in-depth immersive hotel inside view. From the rooms and the bathroom to the lobby and restaurants – viewers will almost feel as if they’re walking through the hotel. This kind of familiarity and intimacy means that there is a great chance they will end up booking a room well in advance. In modern business experience, this brings an unprecedented level of predictability in your revenue. This will allow you to leave your day-to-day demand worries aside, and focus on growth and expansion.
Besides, hotel virtual tours are not just for prospective customers who want to come on holiday. They’re just as important for companies that are looking to organize conferences and meetings at locations in different parts of the world — sometimes bringing together hundreds and even thousands of delegates. Giving these companies a virtual tour of your meeting halls and conference rooms, along with the hotel rooms and common spaces, is a great way to get those big-ticket bookings.
Features of hotel virtual tours
Interactive floor plan
With a good hotel virtual tour, users can see an interactive floor plan with unique wayfinding features — interactive hotspots, aerial views, and radar orientation— giving the complete hotel inside view.
Ease of use
Hotel virtual tours are designed to enable users to navigate through them seamlessly. They can either manually tour a series of rooms or simply auto scan and enjoy the entire tour. The tour is also aided by easy directional icons, allowing for an easy transition from one area to another.
Integration with social media
Good hotel virtual tours have a one-click sharing feature. This allows you to leverage social media in the best possible way.
Customized brand identity
You can customize hotel virtual tours to reflect your unique identity as a brand. Integrate your logos, videos, fonts, and colours — creating a unique brand experience.
A high-quality hotel virtual tour is usually powered by HTML 5 technology. This makes it completely responsive across platforms. So whether it’s desktops, laptops, tablets or mobile phones— Windows, Android, or iOS— the experience is seamless and immersive.
Benefits of Hotels and Resorts Virtual Tours
Find the right customers
Most hotels and resorts that use virtual tours report much higher conversion rates — whether that’s an increase in calls, emails, or other enquiries. Instead of relying on last-minute bookings and walk-ins, you can get fully booked much in advance— allowing you to focus on growth, service, and operations.
Connecting with new-age users
Millennials are one generation that spends a large part of their income on experiences, especially travel. What’s more, they use the internet as their primary source of travel bookings. A cutting-edge, immersive virtual tour goes a long way in increasing your credibility with these travellers.
Ownership of content
A virtual tour involves extensive 360 panoramic photography which you will have 100% ownership over. This ensures that some valuable marketing assets get added to your portfolio for the long-term.
The content from the virtual tour is stored in the Google Knowledge Graph. This means the content is hosted in the Google database, giving you an immediate advantage when it comes to search engine rankings.
At the end of the day, the hospitality industry can be cutthroat. In an age where the rules of marketing have changed so drastically, a hotel virtual tour is a sure-shot way of getting both those eyeballs and those advance bookings.