Drone 3D Mapping

Drone 3D Mapping Made Easy With This Quick Guide

Drone 3D mapping is highly efficient when it comes to delivering accurate mapping results. And this commendable efficiency that makes it a great asset for several sectors including agriculture, mining, construction, real estate, and infrastructure inspection.

Having an accurate photograph or 3D model of your projects complete with in-depth data plays a vital role in making an informed decision. Not just that, drone mapping is also comparatively cost-effective and less tedious. If you have set your sight on it, here is the quick drone 3D mapping guide to getting started on the right note!

What is Drone 3D Mapping?

Drone mapping takes advantage of an innovative technique called photogrammetry to acquire essential data or gather measurements. For those unfamiliar, photogrammetry is the technique that enables you to take measurements from photographs.

Thanks to the drone’s rapid speed of data acquisition and advanced software, you can now create survey-grade (ASPRS Standard) data a lot faster and with better proficiency.

Depending on your needs, you can show the derived data as an orthomosaic, topographical map, a point cloud, a digital terrain model, or even a digital surface model. Moreover, the data can also be visualized through a 3D textured mesh.

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How much does drone mapping cost?

Gone were the times when drone mapping was considered quite an expensive proposition. Thanks to the introduction of cost-effective yet exceptionally advanced drones like Phantom 4 Advanced and Phantom 4 Advanced Plus (starting price $1350), drone mapping will no longer burn a hole in your pocket.

Drone Mapping

So, whether you are a farmer, a land surveyor, or a real-estate businessman, you can make the most of a drone to carry out the essential tasks faster. And that too without having to break the bank or sweat!

Which drone mapping app should you choose?

Unlike before, the market is flooded with a ton of drone mapping apps that allow you to transmit and process the data in the cloud. As to which one should you choose entirely comes down to your requirements and budget.

Based on functionality, there are three types of drone mapping apps in the market: Acquisition Software, Processing Software, and All-in-One Drone Mapping Software.

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Acquisition Software: It is handy for planning missions to garner aerial imagery. Pix4D Capture and Maps Made Easy are some of the notable examples of acquisition software.

Processing Software: It enables you to create maps, orthomosaics, point clouds, as well as other deliverables from imagery with the help of photogrammetric calculations. PhotoscanAgisoft, Inpho, Pix4D Mapper are some of the well-known examples of processing software. 

Sticky Note:

  • A point cloud is basically a compilation of points or coordinates on an object’s surface. You can use the compilation of points to create a 3D model of an area.

All-in-One drone Mapping Software: As the name itself suggests, it’s a powerful and high-end software that’s designed to take care of all the tasks related to drone mapping. Be it the ability to transmit the data to a cloud server or the skill to automatically process the data in the cloud to create the desired output, it’s got you fully covered.

DroneDeploy has long been a top-notch drone mapping software. What sets it apart from many other rivals is the ability to excel in several fronts including the ability to make digital terrain models, orthomosaics, garner NDVI data, and even generate 3D models. It’s aimed at three industries like farming, surveying, and construction.

Pix4D is a robust suite of photogrammetric software. It consists of several different versions like Pix4DMapper for mapping, Pix4Dbim for construction, Pix4Dag for agriculture, and Pix4Dmodel for 3D modeling.

Furthermore, Pix4D also offers a handy mobile app (PIX4DCapture) to let you automate the mapping process with both DJI drones and Parrot drones.

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What 3D Modeling is All About and Why It’s So Important for Your Business

Photos and videos are now passé. While videos and photos give a realistic idea of how a product or service would look, illustrations focus more on adding artistic value to existing visuals. While illustrations pique curiosity, they leave too much room for interpretation. Photos and videos, on the other hand, appeal to the senses a little bit too directly. That’s where 3D modeling comes in. 3D modeling for business has recently become one of the most effective ways to promote products and services.

What is 3D modeling?

3D modeling has been around for a while now. It uses graphical techniques to produce a 3D representation of any kind of object or surface. 3D modelers use special software that manipulates specific points called vertices to produce the 3D version of the object.

3D modeling has been around for a while now — especially in engineering and architecture. CGI (Computer-Generated Images) in TV shows, movies, and video games is a perfect example of 3D modeling.

Recently though, 3D modelling has started being used extensively in marketing products and services.

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Benefits of 3D modeling for Business

There are a number of ways that 3D modeling can help you market your business in a more effective way:

Develop a feature-rich model

When you go in for 3D modeling, you can integrate all the features in it to make the product more appealing to prospective customers. This is especially useful in made-to-order products so that people can see all the features they want in the product they order. You can even customize the way your product is being showcased — so you can segment your target audience based on which features they would be interested in, and show them those features as part of the 3D model.

Customized marketing campaign

Once you have a basic 3D model, you can adapt it based on the specific context. You can adapt the model based on your marketing pitch — whether it’s a seasonal offer, a short-term discount, a new product promotion, or a product modification. Using 3D modeling while advertising your product allows you to adapt the marketing message based on the buyer persona that you are targeting. You can also use CG imaging to present the same product in different ways to different customer segments.

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Use a white background to make your product stand out

When you use 3D modeling, you can present your product on a white background. This has become an extremely effective way to market a product, especially if you use contrasting colours against this white background. Presenting a 3D model against this white background gives marketers the opportunity to showcase the colours, shape, volume, texture, etc of the product in a way that simply isn’t possible with a regular photo or video.

Perfect for products that aren’t photogenic

One of the best 3D modeling features is the fact that it’s a perfect alternative for products that aren’t exactly photogenic. This includes things like canned and frozen foods, fresh veggies, any packaged goods, household appliances and so on. This way you won’t have to invest in an expensive photoshoot to make your pictures look attractive.

Branding and pitches

3D modeling makes a world of difference when you’re designing your company branding. From animating your logo on the website to adding 3D elements in a marketing presentation (making it look more high-tech and professional), there is a lot you can do with 3D imaging and design. Even just creating 3D models for graphs and charts can go a long way in creating that impressive pitch that helps you win over a big client.

Photos, videos, and illustrations all have their role to play when it comes to visual marketing but the tide has been decisively moving towards 3D modelling in the last few years. If you don’t have in-house professionals who can build 3D models, you can just outsource 3D modelling to a service provider that has the right experience and expertise. In either case, it’s worth investing in this new-age marketing asset to see what kind of difference it can make for your business.

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