It’s likely that there isn’t too much to do around the golf course in the time of COVID-19 and social distancing. But instead of hanging up your socks, or giving into panic and worry, this is actually a great time to work on some golf course marketing ideas. The time and effort you invest now when you and your team are relatively free will pay off massively in the long run once the world returns to normalcy and people come back to golfing with a vengeance. Here are some sure-shot golf course marketing hacks that you can start implementing from today:
Set up a golf course virtual tour
This is one of the most effective golf course marketing tools out there at the moment. Google Street View allows you to set up a professional golf course virtual tour of the entire golf course. Which means people will now be able to see panoramic views of the entire course from the comfort of their living room, giving them an immersive experience like none other. This will make sure that yours is the first golf course that people book the moment they’re able to travel again.
Sort out your website
This may not be true for everyone, but a lot of us have websites that can do with some updating. In 2019, if you don’t have a dynamic website, integrated with all the latest SEO tactics, marketing tools and plug-ins, you’re missing out on a huge opportunity.
Start by looking at where you stand from an SEO perspective — how you’re ranking in Search Engine Results, what your keyword optimization looks like, and so on. Then move on to user experience. Make sure your user experience is absolutely seamless, especially when it comes to booking and making payments online.
Automate and personalize your marketing
A lot goes into personalized communication — especially with people who’ve been to your golf course before or are regular users of your website. If you’ve been thinking about it for a while, this is a great time to put marketing automation in place.
With the right tool, you can send customized emails to current and prospective clients — tailored to their behaviour (frequency of golfing, time of golfing, golf holiday habits, etc). Not only emails, but you can also integrate other channels — from SMS to Whatsapp Business to push notifications. You can use a tool like MoEngage or WebEngage to get this process in place.
Up your Instagram game
If your social media presence has been lacking, this is the time to catch up. For golf courses, Instagram is the best medium as it’s a highly visual platform. Use photographs (especially 360 photography from your virtual tour) and short videos to showcase the beauty of the course. From the greenery to the chirping of the birds to the gorgeous views of sunrise and sunset, make sure your audience doesn’t miss out on any aspects of the golf course. If you regularly host golfing holidays, then make sure you include some great visuals of the accommodation and the clubhouse facilities.
Become a strong voice in the golf course niche with a blog
There’s a lot to talk about when it comes to golfing. From the history of the sport to the latest trends in the industry to new equipment, there’s no dearth of content. This is the time to invest in a blog, posting frequently and with authority about various golf-related topics. A good idea would be to localize your content — talk about upcoming events, local players in the city, the best places to buy clubs, golf balls, and accessories, and so on. While the situation surrounding the Coronavirus seems dire at the moment, China’s example shows us that things will normalize sooner than later. Use this free time to make a smart marketing game plan and execute it to the best of your ability. It will reap rich dividends in the coming season.
Read also – The Top 7 Virtual Tour Stats You Need to Know