Google Interactive Tours vs Street View

Google Interactive Tours vs Street View: Which is Better?

Faced with cut-throat competition, businesses often adopt the latest technologyto stand out from the crowd. Unlike before, there are many advanced tools to empower a business so that it can leave a lasting impression – right from the outset!

Google Interactive Virtual Tour and Street View are two of the most innovative tools which businesses can take advantage of for a more impactful representation. If youare wondering which one of these two is better, or for that matter, which one should you choose to give your business a boost? We have set Google Interactive Tours vs Street View for a direct faceoff to let you figure out just that.

Google Interactive Tours vs Street View
Google Interactive Tours vs Street View

Google Interactive Virtual Tour

A Google virtual tour is designed to deliver an interactive 360 experience. To be more precise, it is a complete simulation of your business attached to your Google My Business listing.

Interactive Virtual Tour

Google virtual tour is an amazing representation of your brand. The interactive tour not only showcases what your business has to offer with immersive detail, but also helps it win attention that proves to be a decisive factor.

Google Street View

Google Street View is integrated into Google Maps and Google Earth that showcases interactive panoramas of stitched images. With Street View, users can explore world landmarks, take a glance at wonders, and even step into arenas, museums, restaurants, and small businesses. And that too right from their fingertips.

That’s what makes Street View so fascinating for both everyday users and businesses.

Street View

How to Create Google Virtual Tour

Creating a Google Virtual Tour is quite straightforward. All you have to do to get started is to capture images > edit them with precision > stitch them together to produce high-res panoramic photos, using a virtual tour software. And then, upload the tour to the correct Google My Business listing.

How to Capture 360 Videos for Google Street View

Thanks to the Super Handy Street View app, publishing and linking 360 photos is a breeze. Ensure that your images are at least 7.5MP (4K) with a 2:1 aspect ratio. Besides, also make sure that they are not more than 75 megabytes in size.

Be sure to disable any gyroscopic stabilization and keep your camera upright. Also, position your camera support system precisely to ensure it takes up not more than 25% of the bottom of the resulting 360 images.

So, Which One – Interactive Tour or Street View – is Better?

Coming back to the all-important question as to which one is better: Interactive Tour or Street View. Though both are great for a visual representation of your business, Interactive Tour is a bit more impactful.

Both in terms of showing off your business personality and providing vivid detail of your offerings, the virtual tour has a slight edge. For instance, if you own a luxurious 7-star hotel, you get the most out of the interactive tour to showcase the beautiful interior, different cuisines, and even offer a sneak-peek into your hotel’s specialty.

The immersive tour immediately catches eye-balls, giving people a taste of your brand’s identity. And that too without consuming much of their time!

If you are willing to create a top-notch 360° virtual tour of your business, contact us to get the job done for you with unmatched expertise. Being Google’s number one agency, Mass Interact excels in creating 360° virtual tours that never fail to leave a lasting impression.

Does Your Business Need Google Street View? The Pro & Cons of Google Street View

In today’s world, a virtual tour is one of the most impactful and cost-effective marketing assets you can have. It allows prospective customers an immersive, in-depth view of your business which builds an incredible amount of trust and credibility while they’re evaluating whether to purchase your product or service.

This means that it’s important to offer potential customers the chance to take a virtual tour of your business. In fact, research says that businesses that have virtual tours have complete search listings and are 29% more likely to motivate a purchase.   Luckily, Google itself has all the tools you need to build that virtual tour.

What exactly is Google Street view?

It’s simple enough. Street View is a compilation of all the 360-degree panoramic photos that are used in Google Maps so that users can better understand the area/business that they are searching. These photos aren’t just the ones that have been uploaded by Google. Businesses can also click these panoramic photos and submit them to be uploaded and become a part of Google Street View.

Taken together, these panoramic photos provide a kind of virtual tour that helps customers understand your business better. In fact, businesses that have this 360-degree Street View as part of their listing are likely to get double the interest from potential customers.

Advantages of Google Street View

Google Street View can have a transformative impact when it comes to marketing your business more effectively. Here are some of its major advantages:

Build transparency and credibility

In a world where so many purchase decisions are made online, customers are looking for an experience that brings transparency and credibility. A Street View of Google virtual tour shows customers what your business is all about, taking them through all the little nooks and crannies. It’s a great way for customers to be able to put a vivid image to your business. It shows them you are happy to be upfront and let them into your inner space.

Helps in the purchase decision

Whether it’s an apartment that a prospective renter is looking at or a store that they want to visit, having a virtual tour helps them make that important decision. Getting an in-depth view of the physical location helps prospective customers decide whether they want to continue going through the sales funnel. What’s more, the people who do end up visiting the hotel/apartment/store are likely to be those who are extremely interested in the actual purchase, since they already have a good idea about the product.

Zero in on your target audience

Let’s say you’re a sports bar that caters specifically to Premier League fans. Having a virtual tour that shows off your Premier League Decor or showcases the live matches on your massive screen will go a long way in attracting local football fans to your bar.

Easy to share

A great Google Street View virtual tour provides an engaging, immersive experience. This lends itself to sharing in a big way. Let’s say you have a high-street fashion store that a bunch of customers just visited and found some great clothes. They would share the Street View with their friends so that others can also see what the store looks like and be tempted to go there. Or let’s say someone is planning their next travel and goes through a virtual tour of your hotel property. They might get so impressed that they share the tour on their social media so that more people in your target audience also get to see the Street View tour.

Cons of Google Street View

On the flip side, there are some concerns around privacy, over-sharing, and limited accuracy when it comes to Google Street View.

Having said that, the pros far outweigh the cons. Google Street View is slowly reaching maturity and businesses that adopt this technology and actively contribute to their virtual tours automatically have a strong competitive edge.

Your Local Business Needs This Power-Packed GMB Checklist for Better ROI

There is no denying the fact that digital marketing has leveled the playing field for big and small businesses somewhat, if not all the way. Today, a small local bakery can try and establish a solid online presence to bring in more traffic and boost its revenues, despite the presence of giant competitors. And local search has a significant role to play in this. For instance, did you know that close to 90% of those who conduct local mobile searches visit or call the store the same day? Plus, if you are a forward-thinking business, you already know why Google My Business or GMB listing is essential to empower your local SEO strategy.

Local SEO and Google My Business

Like we said before, modern businesses who are even a little aware of digital marketing, know what SEO is. Basically, your website needs to be optimized with the right keywords so that its visibility increases or it earns a better rank on the search results page.

Local SEO follows a similar logic. The only difference is it helps businesses with a physical presence to attract local customers. So, imagine, a potential customer is searching for chocolate cakes near him, and your business shows up on the first page! There is a high probability that he will call you or visit you to place an order. And this is where a Google My Business listing becomes important.

You see, a GMB listing tells your customers where you are located, what directions to follow and also shares a short story about your brand, product and service. These days, it is even possible to include special promotions and discount announcements in these listings.

Now, if your GMB listing is optimized well, a generic keyword search will help the customer to land on your listing on the very first page of search results. In other words, if you get this listing right, you can make the most of local organic searches or discovery searches. In fact, according to a Bright Local survey, every month, an average business gets around 1009 customer searches. And discovery searches account for 84% of these.

So, here’s the GMB checklist you need to follow to make sure that your listing is as perfect as possible.

Ensure correct information and remove duplicates

If you are wondering how to set up Google My Business, just visit and follow some simple instructions. If you already have a listing, make sure that the basics are right. Like, your business name should be the one that appears on your storefront, website and other marketing materials. The address should be correct too, and same as on other directory listings, website and social media pages. A working phone number with local area code should be included, so that Google can match it with the address. Avoid toll-free numbers. And do make sure that there are no duplicate listings.

Categorize your business right

It might interest you to know that more than 300 popular categories are listed on Google to help you categorize your business easily. Though it is obvious, note that the first category you pick is your main category and should represent your business as correctly as possible.

Like, if you are a ‘Pizza Restaurant’, it may show your local business listing to those searching for ‘Restaurants’, ‘Pizza’, or ‘Italian Restaurants’. In case your exact category isn’t available, choose the most relevant category. If you are selecting additional categories, make sure they complement your main category.

Your introduction should do the talking

To get Google My Business optimization right, make sure your introduction is crisp, informative and engaging, apart from being keyword-rich for local SEO. Short paragraphs, bullet points and subheads can make it more readable and attractive. Focus on your business’s USPs. Remember that the “user intent” is very high during a mobile search, and hence, the description should be mobile-friendly and formatted accordingly.

Photos, videos and virtual tours can help

The GMB checklist for local businesses is incomplete without this tip. Nothing beats visual marketing, even if you have a compelling description to hook searchers. High-quality photos of your store, products and even staff can be helpful. Photos based on facilities or even customers being helped can be useful. Good photos can boost your ROI, and so, try and hire a professional photographer.

Short videos are a great idea too and can ensure better recall. Or, go for a 360 degree virtual tour, especially if you have a restaurant, café, hotel, spa, gym etc. This will be immensely engaging for your potential customers as they will get to assess your store or outlet before paying a visit. Click Google Virtual Tour of your business to get started.

A bit of extra info can seal the deal

While creating or updating your GMB listing, think from a customer’s perspective. For instance, if you run an IELTS coaching centre, stating the correct business hours, prices, and payment modes will help. Remember to include special offers and events as well, to attract more visitors. You can also include CTAs or call to action buttons like “Request a Quote” to prompt searchers to contact you. If you are a hotel or eatery, an option to make a reservation online can help immensely.

Get and manage reviews smartly

Reviews can make or break your venture, especially in the digital world, where it takes a few seconds to write a review on social media platforms. While an exceptionally good service or product can earn you a glowing Google My Business review, poor service can irk a customer quickly. So, when you do something good, consciously, request reviews from your customers. If you are a café, ask how the dishes look and taste, or if you are a spa, ask if the massage offered relaxation. Then thank your customers by offering a discount on their next visit or a complimentary product or service.

Tackle negative reviews intelligently as well. Respond to them at the earliest, show that you understand the customer’s concern, and offer a solution proactively. Try and channel the conversation to a private messenger. Post resolution, a customer might change how he rated you too.

Business verification and URL linking

It is not enough to power up your Google My Business listing with all the necessary information. You should remember to verify your business too. Only then will your photos, contact number and description appear on Google Maps. Once done, a badge called Verified will show up next to your business name.

Now, when it comes to linking URLs, if you have a single store location and single website, the task is easy. In case you have multiple locations, a separate page will be needed for each. And each of those pages should be linked to the concerned landing page. You can also link your listing to social media profiles to increase engagement.

Finally   

So, the above GMB optimization checklist is your best bet if you wish to stay updated with Google My Business listings. For more information on how you can optimize your listing, send an email to info@massinteract.com.

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