Visual Marketing

Why Visual Marketing is the Future for Businesses

The human brain can process visual information 60,000 times faster than simple text. Surprised? Well, if you think about it, you can indeed remember photographs or videos better than just words. This is the reason why, when a brand puts up a funny or emotional video online, people tend to connect or relate with it better. So, if businesses wish to survive an intensely competitive marketplace (physical or digital), visual marketing is the way to go.

Popular Content Types for Visual Marketing

Visual marketing essentially refers to the use of images, drawings, logos or symbols, posters and videos, to send your brand message across. Different visual mediums can be used to narrate your brand’s story, vision, and how you can help potential customers. Here is a look at the most popular visual marketing content types:

  • Photography – Be it a website, blog, online magazine, e-book, e-store, Google business listing or physical marketing material, high quality photographs can make a world of difference. A picture that is well-shot, color-balanced and perfectly touched up, can say more than a thousand words. 360 degree or panoramic photos are especially popular nowadays.

Read – The Top 4 Predictions for the Future of Photography

  • Videography – When you add action and emotion to pictures intelligently, you get videos that evoke happiness, curiosity, and love. Since 90% of the information processed by a brain is visual, brands are embracing video marketing to engage their target audience and ensure better recall.
  • Virtual tours – Businesses likehotels,eateries, spas, gymnasiums, academic institutions and even sports centers can use virtual tours to provide an interactive and engaging experience to prospective customers. These tours allow you to explore every corner of the establishment, from floor to ceiling to décor theme and furniture to lighting and windows. This realistic experience helps customers to choose easily.

Advantages of Visual Marketing

By embracing visual marketing, a business can benefit in the following ways:

  • Better and organic website traffic – Relevant and good quality visuals can attract more visitors to a site and also compel them to linger and read the associated text. Infographics and videos get more visitors too, as they are visually rich.
  • Search engine ranking improves – Bright, crisp, and appealing visuals can make your web or blog content seem more relevant and useful. And more people will be drawn to it, thus making your website more important in the eyes of search engine algorithms. Consequently, you will rank higher. 
  • Easy and fast brand messaging – Imagescan talk volumes about your brand value, image and mission, even if the visitor doesn’t read the text. Visuals that highlight product benefits or features are especially useful.

Read – How to Maximize Exposure for Your Brand by Marketing Your 360 Virtual Tour

  • Greater brand recall and audience engagement – Visualmarketing not only improves brand awareness, but also helps your target audience to recall product features and advantages better. It has been noticed that when people read something that includes images, they can recall more than 60% of it. However, just hearing about something leads to 10% recall after a couple of days.
  • Increased shareability on social media – Have younoticed how more people tend to read social media posts that contain images rather than those that are just text-heavy? Naturally, they end up sharing text-heavy posts less too. So, incorporating memes, images or videos is essential while marketing your brand on social channels.
  • Improves decision-making ability – When brands use visual mediums like videos, virtual tours, images or infographics, the viewer tends to feel an emotional connect. Plus, he or she understands the brand or its products more comprehensively. This pushes the viewer to make a buying decision more often.  
  • Exploring new markets will be easier – Sinceimages have no language barrier, you can use these to appeal to markets in other countries. Of course, your website will have a translation option, but pictures can encourage viewers to consider trying your product or service.

To wrap up, humans have an average attention span of 8 seconds, and brands can make the right move by using visual marketing to grab attention and improve conversions. To get help with photography, videography or virtual tours, send an email to info@massinteract.com.

Read Also – Does Your Business Need a Virtual Tour?

Social distancing? Explore the World From Your Living Room with a 360 Virtual Tour

COVID-19 has disrupted life across the world. And if you’re staying home and practising social distancing, you’re one among millions right now. But just because everyone is doing it, doesn’t make social distancing any easier. For those of us who thrive on travel and new experiences, this is a particularly challenging time. There’s only so much Netflix you can watch in a day.

Luckily, there’s a solution. If you’re missing out on those grand, surreal experiences that usually only come with travel, 360 virtual tours can be a great substitute. Built on the same technology that powers Google Maps, these virtual tours can take you into an incredibly immersive experience— and from the comfort of your living room!

For the museum geeks

If you’re the kind of person whose idea of the perfect day is getting lost for hours in a museum, check out the Google Arts & Culture tours. From the Smithsonian National Portrait Gallery to the Van Gogh Museum to the Guggenheim and even the Louvre, these virtual tours are incredibly immersive. With state-of-the-art 360 photography, you can now see the Mona Lisa, the Raft of the Medusa, and all these legendary paintings up-close and personal. What’s more, you don’t even have it wait in long queues or jostle through crowds of tourists!

Looking to rest in nature?

Google Earth allows you to access virtual tours of 32 national parks, from Acadia to Zion. From incredible views of the Grand Canyon, Alaska’s Kenai Fjords, and Bryce Canyon in Utah, to guided journeys through Carlsbad Caverns in New Mexico, and Hawaii’s volcanos, there are thrills galore. So if you’re really missing being in nature and surrounded by scenic greenery and breathtaking views here’s your shot.

Choose from the list of flagged locations of different parks or use the list on the right-hand side of the screen to go to the park that you want. You’ll immediately be zoomed down into the park and you can scroll around the screen to get wonderful 360-degree views. Maybe you can even plan your first post-Corona trip!

Travel through time

When it comes to ancient cities steeped in culture and history, it doesn’t get much better than Jerusalem’s Old City. You can take a fabulous tour of the city— complete with the Israel Museum, the Church of Saint Anne, and a number of holy sites. Once you’ve had your fill of Jerusalem, you can move on to Tel Aviv and check out the Tel Aviv Museum of Art.

Take a deep dive

If you want an even bigger thrill, try exploring the ocean floor. Thanks to virtual dives from the National Marine Sanctuaries, you can check out a range of areas — from the Florida Keys to American Samoa. PADI (Professional Association of Diving Instructors) has also teamed up with Google Street View and provides underwater views from around the world— from Australia to the Philippines to Mexico to Bermuda.

Get that campus experience

Were you planning on going on some college tours in the summer? Given how widespread the pandemic is, this may not be possible. On the other hand, it’s a great opportunity to explore potential college campuses through virtual tours. These tours give a fairly in-depth understanding of what the campus is really like, helping you make the right choice.

If you’ve already got into college, this might be a great opportunity to watch the virtual tour of your college of choice with your friends and family. If you’re an alumnus, this is probably the perfect time to sit down with your college buddies (virtually of course) and watch your alma mater’s virtual tour altogether. Nothing beats the social distancing blues like a great trip down memory lane.

The bottom line

Social distancing doesn’t have to mean disengagement. There are still ways to experience all that’s beautiful in our world — even if we can’t go outside right this moment. Exploring the wonderful universe of virtual tours and all that they have to offer is a great place to begin. 

Read Also – Does Your Business Need a Virtual Tour?

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