Faced with cut-throat competition, businesses often adopt the latest technologyto stand out from the crowd. Unlike before, there are many advanced tools to empower a business so that it can leave a lasting impression – right from the outset!
Google Interactive Virtual Tour and Street View are two of the most innovative tools which businesses can take advantage of for a more impactful representation. If youare wondering which one of these two is better, or for that matter, which one should you choose to give your business a boost? We have set Google Interactive Tours vs Street View for a direct faceoff to let you figure out just that.
Google Interactive Virtual Tour
A Google virtual tour is designed to deliver an interactive 360 experience. To be more precise, it is a complete simulation of your business attached to your Google My Business listing.
Google virtual tour is an amazing representation of your brand. The interactive tour not only showcases what your business has to offer with immersive detail, but also helps it win attention that proves to be a decisive factor.
Google Street View
Google Street View is integrated into Google Maps and Google Earth that showcases interactive panoramas of stitched images. With Street View, users can explore world landmarks, take a glance at wonders, and even step into arenas, museums, restaurants, and small businesses. And that too right from their fingertips.
That’s what makes Street View so fascinating for both everyday users and businesses.
How to Create Google Virtual Tour
Creating a Google Virtual Tour is quite straightforward. All you have to do to get started is to capture images > edit them with precision > stitch them together to produce high-res panoramic photos, using a virtual tour software. And then, upload the tour to the correct Google My Business listing.
How to Capture 360 Videos for Google Street View
Thanks to the Super Handy Street View app, publishing and linking 360 photos is a breeze. Ensure that your images are at least 7.5MP (4K) with a 2:1 aspect ratio. Besides, also make sure that they are not more than 75 megabytes in size.
Be sure to disable any gyroscopic stabilization and keep your camera upright. Also, position your camera support system precisely to ensure it takes up not more than 25% of the bottom of the resulting 360 images.
So, Which One – Interactive Tour or Street View – is Better?
Coming back to the all-important question as to which one is better: Interactive Tour or Street View. Though both are great for a visual representation of your business, Interactive Tour is a bit more impactful.
Both in terms of showing off your business personality and providing vivid detail of your offerings, the virtual tour has a slight edge. For instance, if you own a luxurious 7-star hotel, you get the most out of the interactive tour to showcase the beautiful interior, different cuisines, and even offer a sneak-peek into your hotel’s specialty.
The immersive tour immediately catches eye-balls, giving people a taste of your brand’s identity. And that too without consuming much of their time!
If you are willing to create a top-notch 360° virtual tour of your business, contact us to get the job done for you with unmatched expertise. Being Google’s number one agency, Mass Interact excels in creating 360° virtual tours that never fail to leave a lasting impression.