In a post-COVID world, college virtual tours have become a thing of the past. With travel nearly coming to a standstill, there is very little scope for students to go around the country visiting college campuses this year.
But if you think about it, this is a great time to make things a little more equal. Usually, students can physically visit only a few campuses. Now that physical tours are becoming nearly impossible, students are switching to virtual tours. In fact, a survey by Cappex revealed that students prefer virtual tours as their tool of choice for initial evaluation of a campus — 36% said they would really like to have it while another 30% called it a must-have.
A college good virtual tour can give unprecedented insight into campus life, and this is a great opportunity for lesser-known colleges to compete on an even footing.
Here’s how college virtual tours are evolving to keep up with a post-COVID world:
Colleges are taking it to another level with incredible visuals of their most beautiful features. For instance, Marietta College has a comprehensive tour showcasing some of their most unique areas — from the planetarium, recreation center, library, media center, science center and halls. It gives students a complete feel for the campus.
Colleges are taking campus tours one step further by also including both live and previously recorded events. This isn’t just for prospective students but for incoming classes as well. For instances, the University of California, Berkeley is including a virtual Cal Week to its regular campus tour to replace the usual in-person events for incoming students.
Creating a more inclusive tour
It’s important for a campus virtual tour to talk about the diversity and exclusivity of its campus. For instance, the Anglia Ruskin University’s cafeteria tour has three words below a 360-degree panoramic view of the cafe — “halal food available”. This immediately gives showcases the campus’ commitment towards diversity and inclusivity.
Post-COVID, a good virtual tour goes beyond just the buildings and pathways. It gives prospective students an insight into whether the campus life is going to be a worthwhile experience. So, things like extra-curricular activities, parties, clubs, and so on should be highlighted in a fun and interesting way. Students should be able to actually experience a live and pulsating campus from the comfort of their living room.
Campus tours are now using hotspots to create different multimedia layers that make the college virtual tour more attractive. From questions about distances to campus life to financial aid, all the answers can be found on interactive hotspots.
Extending the audience
Campus tours are no longer just for high-school students. There are different versions that are also being designed to attract grad school students and people who have been working for a while and are looking to continue their education. So highlighting additional features that may be attractive to a more mature audience is a good idea.
Colleges are adapting to the post-COVID world quite rapidly. As things move to the virtual sphere, this is an incredible opportunity for upcoming colleges to showcase campus life in an engaging and compelling way. As students expand the scope of their prospective colleges from the comfort of their living rooms, a great campus virtual tour can make the difference and get those extra applications.