The MassInteract Blog

Does Your Business Need a Virtual Tour?

In today’s age of instant gratification and information overload, it takes a lot for your business to stand out from the crowd and get noticed. In such a scenario, a virtual tour can be a great asset for your business. Not only does it give your business a competitive edge, but it also helps you find a connection with young, tech-savvy customers.

What is a Google 360 Virtual Tour?
Google Street View Virtual Tours are the most frequently used mapping technology in the world. It will create a complete 360-degree virtual tour of your business using the same technology that powers Google Maps.

Prospective customers will be able to enter your business and get a virtual walk-through, creating an in-depth, immersive experience. Not only will this get you more eyeballs and conversions, but users are also likely to share snapshots of the tour on their social media, ensuring great word-of-mouth.

Type of Businesses that Need 360 Virtual Tours
Any business that benefits from customers having an immersive virtual experience will benefit from a virtual tour. When the site and location is a big selling point in your business, then a 360 virtual tour becomes an absolute must. Some businesses that benefit greatly from having a Google 360 virtual tour include:

Hotels and resorts
Having an immersive virtual tour ensures that prospective customers understand exactly how alluring the property really is. For hotels and resorts, this can mean the difference between hoping for walk-ins and being fully booked well in advance.

Campus tours are part of the application process — students often get the feel of a college campus when they visit it. But a physical campus tour can be extremely time-consuming and resource-intensive. Which is why a virtual college campus tour can help give students that same immersive, in-depth experience. This has an immediate impact on applications and subsequent enrollments.

Golf courses
Many golfers plan entire holidays around the golf course. When they’re searching online, they are more likely to choose a golf course that they have become intimately acquainted with — through the 360 virtual tour of course!

Importance of 360 virtual Tours for Businesses


Increased exposure
Not only do you get a lot more views and appreciation from users, but good tours also tend to get shared on social media — automatically getting more exposure for your brand.

SEO advantage
All the content that is part of the virtual tour is hosted in the Google database and is part of its original Knowledge Graph. This gives you an automatic advantage when it comes to rankings on Google search. Higher rankings naturally translate to more website traffic.

Complete Business Listing Status
When you have an official Google Street View virtual tour, your business becomes eligible to receive the Complete Business Listing status. This isn’t something that too many other brands would have, so online searches become much more favourable for you.

Also Read: The GMB Checklist Every Local Business Needs

Great way to introduce customers to your business
With a virtual tour, your customers have the opportunity to get to know your business even before they become paying customers. This goes a long way in building lasting loyalty.

Incorporate dynamic Google-generated content
You can integrate Google-generated content within your website and social media pages— another big SEO advantage.

Connecting with tech-savvy users
A virtual tour is a great way of connecting with increasingly tech-savvy users — especially millennials, who tend to do most of their purchases starting with an online search.

Also Read: Add your Google Virtual Tour to your website – Here’s How

Given the direction in which technology adoption is headed, a 360 virtual tour will soon become almost compulsory for any business. It’s a much better idea to get started immediately and gain a competitive advantage, even as others struggle to catch up in the coming years.

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