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Business Virtual Tour

Hire the Right Company for Your Business Virtual Tour

Gone are those days when online businesses simply used beautiful photos with their textual content to reel in prospective customers or enhance the user’s experience. These days, 360 degree virtual tours are the perfect digital marketing tool if you want to offer your target audience an immersive experience and gain their trust. These tours are interactive, engaging and can be embedded on social media channels too, for easy promotion and to boost brand awareness. Plus, virtual tours show your potential customers that you have nothing to hide and can help them explore your establishment from the comfort of their homes.

So, are you considering virtual tours for your business?

Today, all kinds of businesses, be it a café, hotel, golf course, university, car showroom or gymnasium, are using virtual tours to stand out from competitors. However, if you too are thinking of jumping on this bandwagon, you need to pick the right company that can design the perfect tours. Here are some questions you should ask them. 

  1. Do they understand your goals – Ideally, the virtual tour company should ask you about your ultimate objective. For example, it might involve getting more website traffic, or better leads or more conversions. In other words, a college might want more applications, or a spa might want more people to make appointments for a new skincare routine, or a new café might want more people to become aware of its presence. The company will be able to meet your needs only after that.
  2. What kind of equipment will they use – Always go for a company that uses the latest and best quality equipment, or else the tour will not deliver a great experience or the pictures will be blurry and unattractive. Ask them what kind of camera, lenses and software they will use.

    Read – Find Out Why Your Business Needs 3D Mapping for That Competitive Edge

  3. What all areas will they cover – Make sure you ask the virtual tour provider about the spaces they will photograph. Otherwise, they might miss something you want to highlight or they might focus on something that is not needed. For example, if your hotel has a classy sauna room, you might want the tour to cover it.
  4. Do they have any past experience – Ask if the company can show you any Google virtual tours that they have executed before. To be on the safe side, go for established or well-known agencies or professionals, rather than amateurs. Check the quality of their past tours and also go through client testimonials if possible.
  5. Can they take care of details – A good virtual tour company will make sure that the transition between different spaces is smooth and not jerky. For example, if your college needs a virtual tour, the transition between the cafeteria and gym or dormitories and entertainment center needs to be glitch-free.
    1. Also ask the company about what kind of lighting they will use and why. Some of the best companies try and photograph places in natural light and at the right time of the day.
    2. Find out what they will do to focus on the best features of your property and take away attention from elements like faces, wiring or trash cans etc. A company with the right knowledge and experience will also advise you to get rid of mirrors as reflections can spoil the feel of the tour.
    3. The right virtual tour company can also use personalized popup windows, call to action buttons, fonts and colors to grab your potential customer’s attention. 

Finally, while choosing a company that creates virtual tours for businesses, remember that the right one will not just put different images together to create a tour. They will incorporate a storytelling element and make your tour as attractive, engaging and unique as possible, to ensure better brand recall and conversions.

Read – Why Visual Marketing is the Future for Businesses 

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