In this age where an effective online presence is mandatory, businesses are looking at all kinds of ways to enhance their digital footprint. Getting users’ limited attention in this content-driven world can be very tricky— but a good virtual tour is an effective way to solve this problem. If you’re looking for a company that can create the perfect virtual tour for you, here’s what you need to know:
What is a virtual tour?
Virtual tours allow users to get an in-depth look at your business’ location — allowing them to experience the uniqueness of each area from the comfort of their homes. Between a brand that has a few photos and videos on its website and one that has a completely immersive virtual tour experience, there are no prizes for guessing which one customers will go for. A good virtual tour for business doesn’t just help you get more eyeballs and conversions — users will also share snapshots of the tour on their social media, which also gets you great word-of-mouth publicity.
Types of businesses that need virtual tours
Any business where the location and property is an advantage will benefit from having a virtual tour on their website. Some types of companies that greatly benefit from having virtual tours for business include:
Hotels and resorts
One of the most important features of any hotel or resort is the location and the property — the rooms, the views, the greenery, and so on. A good virtual tour immediately attracts prospective customers and invites them to book online well in advance.
Since physical campus tours take so much time and money, most applicants are only able to tour a few, select campuses. But the look and feel of the campus is a very important part of a college experience. By using virtual college campus tours, Universities can give students an immersive in-depth experience of what it’s like to be on the campus — from the comfort of their homes. This really helps with applications and enrollments.
Many golfers plan entire vacations around the golf course. Having a great virtual tour allows them to see everything your course has to offer, prompting them to make bookings well in advance.
How to choose a virtual tour company
There are some basic things you need to keep in mind when trying to decide which virtual tour company to choose:
Does the company design Google 360 virtual tours?
The best virtual tours are Google Street View Virtual Tours. Not only are they powered by the same technology that powers Google Maps, but they’re also extremely cost-effective, easy to update and maintain, and great for SEO (Search Engine Optimization).
Do they design tours that can be shared easily?
A good virtual tour company will understand that it’s not just about creating the tour, but also making sure that it’s easily shareable. Features like one-click sharing, embedded links, and so on, will be a part of the execution.
Do they follow an analytics-based approach?
The right virtual tour company understands that it’s not just what your virtual tour looks like— it’s about the results it delivers. Good virtual tour providers will ask you about the metrics that are important to you (whether it’s more website traffic, more conversions, or more eyeballs)— and design the tour keeping these in mind. Not only that, but they will also provide you with a framework and analytics reports to help you see how you’re doing on these metrics once the tour is launched.
In a world where online marketing gets more complex every day, there are still some things that stand out. Virtual tours are one such marketing asset that can help you find an immediate advantage over your competitors, provided you implement them early enough.