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add 360 photos to a Google My Business

Adding 360 Photos to a GMB Listing has Many Advantages

Every small business that is aware of the benefits of digital marketing has a Google My Business (GMB) listing these days. It essentially gives them a better chance to appear in Google search results when potential local customers search for what they sell. However, simply creating a listing is not enough to rank high on Google (which is ultimately what you want). You need to make it as engaging, informative and convincing as possible. This is why adding 360 photos to a GMB makes absolute sense, especially if your business has a physical presence. So, find out why cafes, restaurants, hotels, gyms, golf courses and even educational institutions are making 360 photos an integral part of their GMB listings:

  1. Better customer engagement – Since 360 photos offer a holistic view of your business, potential customers can visualize what it will feel like to eat at your restaurant or stay in your hotel or study at your college. Bright and crisp photos can grab eyeballs quickly, engage viewers and nudge them to explore more about your business. Another reason why adding 360 photos to Google My Business listings boosts engagement is because visual content is easier to register and recall than plain text. And potential customers consider your business to be well-established and professional when you make an effort to highlight its best aspects with the photos.

    Read – Why Visual Marketing is the Future for Businesses

  2. Better ranking and visibility – The more people click on your photos or engage with your listing, the greater will be your chance to rank high on Google. Why? Because this search engine is intelligent enough to figure out that your content is helpful since so many people are clicking on it. Naturally, it gives your website’s rank a good push. And the better your rank, greater is the visibility. Basically, adding 360 photos in GMB is your key to generating greater brand awareness and interest.  

  3. More transparency and conversion – If you add 360 photos to a Google My Business listing, it shows that you are transparent about your business and have nothing to hide. Good quality pictures that show panoramic views of your establishment, products or services can give them a fair idea about what to expect. This can help you earn their trust easily and more viewers will convert into paying customers. In fact, if your listing has 360 photos and your competitor’s doesn’t, prospects will tend to choose you over others. After all, using 360 photos also indicates that you are up to date and ahead of the competition.  

  4. Making the most of Google Maps – Did you know that 41% of business searches (on average) that take place on Google Maps lead to actual or onsite visits? So, with the help of 360 photography, you can make your listing more powerful and increase chances of getting more customers through Google Maps searches. It has also been observed that listings that feature photos or virtual tours encourage customers to buy something almost 30% of the time.

    Read Also – Does Your Business Need a Virtual Tour?

Things to remember for 360 business photography

Unless you are an expert with the latest camera models (especially the ones used for 360 photos), hire professionals to do the job. Remember to check their past experience, portfolio and ask them questions about how they will decide the right lighting, angles, décor etc. Find out what kind of editing they might render to the photos. And don’t forget to describe the photos, preferably in a search engine optimized manner (with the right keywords), so that your GMB listing has a better chance to rank high on Google.

So, you now know why adding 360 photos to a GMB makes so much sense, right? They get your business the visibility as well as traffic it needs to become more profitable. As one of the best forms of visual marketing, 360 photos are attractive, convincing, trustworthy (unless heavily edited), and will lend you a competitive edge too. So, if you are all set to boost the uniqueness and credibility of your GMB listing and draw more local customers Call us.   

Read – Does Your Business Need Google Street View? The Pro & Cons of Google Street View

360° Photography

Hands-On Guide to Getting Started with 360° Photography

When it comes to immersive viewing experience, nothing comes closeto a 360° photo. With the deep insight into the surrounding, it capturesthe attention right away. If you are charmed by 360° images and are looking for the pro tips to get started with 360° photography, you are at the right place!

What is 360° Photography and Why It’s So Exciting?

In an age where Facebook and Instagram dominate the sphere and smartphones like iPhones and Galaxies challenge the supremacy of DSLRs, sharing stunning images has become an order of the day. While businesses share eye-catching shots of their offerings to stay in the hunt, netizens share their memories to win attention.

Thanks to the ability to deliver vivid detail, 360° photography has become a rage today. For those uninitiated, 360° images are a series of still images snapped in a sequence, presenting a remarkable view of not just the subject but also the background.

Read – The Top 4 Predictions for the Future of Photography

What sort of gears do you need to capture 360° shots like a Pro?

The key to capturing top-notch 360° photos is to have an armory of solid gears. If you don’t want to compromise with the quality of the shots, invest in them.

DSLR or flagship smartphones like iPhone and Pixel

Though smartphones like iPhones, Pixels, and Galaxies have come a long way in terms of camera quality, they are still not in the same league as DSLRs. So, get one to deliver top-of-the-line visual appeal.

A robust tripod

You should go for a robust tripod for better control. It can let you install your DSLR or smartphone perfectly to capture desired shots from different angles.

Cayer AF2451 ($164.99 on Amazon) is one of the better professional camera

tripods.Constructed with high-grade aluminum, it sports a durable appearance. What puts it ahead of the curve is the ability to offer 360°-panning and +90/-70° tilt.

(Pic Credit – Amazon)

Fisheye lens featuring 180° FOV

The fisheye lens with 180° FOV (field of view)is designed to deliver excellent visual distortion that plays a vital role in creating wide panoramic or hemispherical photos.

Shutter release cable or remote

We would suggest you get this one. Pressing the shutter button with the finger could cause the VR head to shift which might disarray the stitch alignment. Thus, get a remote without fail.

Pick the right software

There is no dearth of software for 360° stitching. However, the 360° photo stitching programs that are ahead of the curve are PTGui and Hugin.

Go for a neat VR head

A VR head comes in super handy when you want to set up your equipment to shoot 360° pics. And for this purpose, it’s Nodal Ninja Ultimate seems a touch better than many other counterparts.

Read – What 3D Modeling is All About and Why It’s So Important for Your Business

Best tips and tricks to shoot top-notch 360° photos

No matter how good your gears are, they can’t deliver the best, if you haven’t set them up properly. For starters, find the perfect spot for the camera and ideally set up the tripod in keeping with the theme and the sort of images you want to capture.

Another step is to fine-tune the camera settings like focus, aperture, white balance, and shutter speed in line with your needs. For instance, if you want to capture sharp and detailed images, always shoot 360 images at an aperture of f/8.

Shooting 360 photos with precision

Once you have customized the camera settings, it’s time to get started with the shooting. We are going to use the Nodal Ninja VR head powered by the Sigma 8mm fisheye lens.

To get a full-on 360° image, we will need to snap four photos at 0°, 90°, 180°, and 270°. Bear in mind, rotating the VR head counterclockwise could unscrew it. Therefore, always make it a point to rotate it clockwise.

After that, you can export your stitched panoramic image and share it with your friends or followers. If you wish, you can even turn it into a 360° virtual tour by using programs like My360 and Pano2VR.

Read Also – Why Visual Marketing is the Future for Businesses

5 Smart Real Estate Photography Ideas

Did you know that more than 50% home buyers find what they are looking for on the internet? And in the online world, if you don’t use visuals to market your real estate, you will inevitably fall behind others and have a tough time in sealing a deal. The reason is quite obvious. High quality and relevant photographs grab attention quickly and stick to the potential buyer’s brain more than plain old text. A property that is marketed through visuals gets better recall and engagement. And no, even if you are a superb amateur photographer, always trust a professional to do the perfect job for you. The money you shell out will be worth it. However, here are some real estate photography tips that will help you to zero in on the right professionals and get the best results.

  1. Take a look at their portfolio and reviews – Knowing what the professionals have done in the past will help you decide if they can help you in the present. So, go through their past projects or portfolio and ask about how they plan their work. Things might be different if they have to simply take photos of your property or create a video. Also go through client testimonials to get an idea about their professionalism, ethics and communication norms.

  2. Ask if they can create custom virtual tours – Photography for businesses, including the ones in real estate, has become an extremely competitive field now. This means, just putting up beautiful and vibrant photos might not be enough to win brownie points. So, ask the photography professionals if they can create 360 degree virtual tours by “stitching” panoramic images of your property together. These tours are the latest in visual marketing and offer an exciting, immersive experience to prospective buyers. You can add them to your website, social media pages and even Google My Business listing to get more queries.

    Read – The Top 4 Predictions for the Future of Photography

  3. Find out what kind of lighting will work best for you – One of the timeless real estate photography ideas is to highlight your property in the best light. And what works for one might not be ideal for another. Also, while outdoor shots seem better, more crisp and close to the original colors at dusk, indoor photos should be taken in the middle of the day when the sun is bright. Moreover, night-time shots can look amazing if the right kind of artificial lighting is in place. So, request the professionals to explore your property and discuss what you want to highlight with them. Then ask about the type of lighting they plan to use and why.

  4. Remove clutter and stage the scene – This is one of those photography tips that all professionals recommend.  Before taking shots of any room, get rid of unnecessary items and clean up the whole place as much as possible. For example, remove pots and pans from the kitchen, laundry bins from the bedroom, cleaning accessories from the bathroom and that pile of newspapers from the living room. Ideally, only large and eye-catching furniture pieces and light fixtures should remain. Next comes the staging part. Here, real estate photographers will help you make the room attractive, by maybe adding a few pretty vases, cushions, throws or a painting. It will help the potential buyer to visualize your property better.  

  5. Find out about the photo editing basics – Professional real estate photographers usually edit the photos to make them more beautiful and appealing. For that, they might use a variety of tools, which you should get a basic idea about. You can also ask how they will make dull photos more vibrant, correct contrasts, or make the colors realistic. Ask how they intend to make your interiors look bright and cheerful. Editing tools are also available to reduce brightness, make edges sharper or softer and to balance the blacks and whites. 

All in all, the above realty photography will prepare you for the things professionals take care of while shooting a property for a quick sale. And if you are looking for experts who can handle various properties and create awesome photographs, videos or virtual tours in no time, email us at info@massinteract.com

Read Also – Hands-On Guide to Getting Started with 360° Photography

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