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to make your college virtual tour stand out from the rest

6 Things that Make a College Virtual Tour Smashing

If you are reading this, you are not the only one. There are countless colleges out there trying to woo students with visual marketing strategies, especially by way of virtual tours. So, if you are wondering how to make a college virtual tour engaging, remember that honesty, genuineness, and storytelling are certain key elements that go a long way. Of course, you might need professional guidance too, more so if you are new to virtual tours. But the best part is that no matter how much time, energy or money (it won’t cost and arm and a leg) you invest in it, the pay-off will be impressive. So, read on to know about what makes a virtual tour engaging.

  1. Getting the basics right – If you want your virtual tour to stand out from the competition, make sure you are using the right tools and techniques. Blurry or shaky shots, background noise, poor lighting and wrong angles are some of the things that can go wrong with a tour. So, getting professional help is recommended (just using a tripod is not enough). Experts also know how to use the right editing software to make your campus look appealing and yet realistic. Plus, you should decide the script beforehand – for instance, how you want to highlight important statistics or facts, how much text you wish to impose on the visuals, where you want to pause during the voiceover (for effect) and so on.  

  2. Targeting both students and parents – This is one of the top things that make a college virtual tour smashing. Try and gauge what students and their parents are interested in or want to know (they are often different) and then plan your tour content. While a student might want to know how well your basketball team does, their parents might be keen on the residential facilities or placement opportunities. Or students might wonder if you offer unique majors, while parents might care equally about the fees or financial aid. So, try to address both their concerns.

    Read – 5 Ways To Improve Your College’s Student Retention

  3. Storytelling – College virtual tours are not just about highlighting swanky gyms, enormous pools, beautiful lawns and such. Potential students want to know what drives you as an institution and how you care for those who enter your hallowed halls. So, talking a little about the history of your college, how you grew, things you believe in, your vision and your community involvement can earn you brownie points. Featuring short videos of current and past students explaining why they love your institution and how it has helped them can strike an emotional note. If you are showing classrooms, laboratories or the games room, keep it as natural as possible, so that students can imagine what their life will be like.

  4. Giving VR due importance – By embedding a button for virtual reality in your tour, you can allow students with VR headsets to get a more exciting look and feel of your college. When they explore the nooks and crannies of your buildings, they will feel more engaged and spend more time on your website or social media pages. And the more time they spend on these, the more likely they will be to convert (or apply). Apart from that, make it easy to navigate and zoom.

  5. Making communication easy – Another way to make a college virtual smashing is by including buttons for calling, messaging or chatting with the right people in your institution. Potential applicants might want to get in touch with a faculty member, someone in the admissions department or a student counsellor before making a decision. You can also let them schedule video calls for more credibility and to forge a bond. Or let them leave their contact info, so you can get back via text, call or email.


    Read – 5 Ways Virtual Tours Can Power Up Your Campus Recruitment Strategy

  6. Increasing visibility of the tour – Once you create a virtual tour, upload it on your website’s landing page, admissions page, contact page, and pages for majors and facilities. This way, site visitors will have little chance to miss it. Also share the tour on your social media pages, brochure and marketing emails. Since your target audience is Gen Z, you have a better chance of reeling them in on platforms that they frequent, like Facebook, Instagram or LinkedIn. Make sure you communicate promptly through all these channels, to get maximum applications.

Now that you have a fair idea about how to make a college virtual tour smashing, get started. Check out what your competitors are doing and gather a few ideas that you like the most. And then, to make the process absolutely stress-free, get in touch with us at info@massinteract.com. We will design your dream tour in no time.

Read – 4 Proven Tips to Market Your College to Parents

market your college to parents

4 Proven Tips to Market Your College to Parents

Getting more students to apply with your college during the enrolment season is not just about convincing them that you are the best choice. You need to market your college to parents as well, given how vested they are in their children’s future. Parents not only care about the kind of courses, faculty and facilities your institution has, but they also want to ensure that their money (if they are funding their kids’ education) is well-spent. So, taking their priorities into account is as important as addressing the needs of students. Here are some ways to do that:

  1. Give your website the edge it needs – Be it the design, layout, or content, your website needs to be in shipshape to attract and retain parents. It should be easy to navigate and view on mobile devices too, so that busy parents or those who are not too tech-savvy can find out everything easily. Make sure you include top-notch images, videos and Collage virtual tours to give them an exciting experience. A virtual tour is especially realistic, immersive, and can make it easy to promote your college to parents. Include powerful and sensible calls-to-action as well, like “Talk to the Admin”, “Schedule a Visit”, “Parent Testimonials”, “Download Form” and so on. Add social media buttons in such a way that they are clearly visible, so that parents can follow you on other channels if they want to. You can have a dedicated page for parents too, where they can find all the relevant information in one go.   

  2. Make emails work – When it is a matter of marketing to parents, emails work really well since they convey serious intent. Plus, working parents can easily keep track of your mails besides the others that they receive daily. They can forward yours to their children as well, which is bound to get you more interest and engagement. After all, when a student sees that your college seems worthy to the parents, they will be more likely to apply. Just make sure you customize the email to address parents and their usual concerns. So, from tuition fees and financial aid to the locality of the campus, nearby facilities, medical aid, and potential employers who approach your college during the placement season, cover things that parents are keen on. You can also add links to your social media pages, virtual tours or application form at the end of the mail.

    Read – 4 Sure-Shot Ways to Attract International Students to Your University

  3. Create parent-centric ads and target smartly – Creating Google and Facebook ads are among the best tips to market your college to parents. Make sure you forge an emotional bond through these by focusing on how getting into your college will help their children get good grades, bag awesome jobs, live a healthy life and become socially smart. Most parents of high-school students head to Google whenever they need some information and are active on Facebook. So, creating the right ads for these platforms will help you get their attention. When it comes to targeting, you can go for those who are 35 years and above or zero in on those whose budget matches your fees. The ads can be shown to those who have visited your college’s website before but not taken an action or read blogs on how to handle teenagers or the empty-nester syndrome. They are most likely to have children who are ready for college.

  4. Get blogging and social media posting right – Among the college marketing ideas that work for parents, blogging and posting on social media channels rank high. Most parents look forward to detailed how-to guides, checklists and vlogs that showcase campus life, admission procedure, scholarship applications and so on. Many are interested in what extracurricular activities their kids can participate in or what kind of part-time jobs are available in the community. So, crafting informative, original and interesting blog or social media posts can get you parents’ attention. Keep it simple yet engaging and experiment with multiple content formats. For instance, memes, GIFs, graphs and slides can do the trick apart from more text-heavy blog posts or articles. Even if you are focused on text, make sure you include high-quality visuals. Infographics are another great way to hook parents who want to consume information quickly or on the go.

So, are you ready to market your college to parents and win them as well the students over? It’s time to get all your communication and marketing materials sorted. And if you need help with images, videos or virtual tours, shoot us an email at info@massinteract.com.

Read – 5 ways to Assure Students That your College is Perfect for Them

Assure students that your college is perfect for them

5 ways to Assure Students That your College is Perfect for Them

Yes, the pandemic is still here, but life is gradually and carefully adapting to a new rhythm. Take college admissions, for instance. While students are eager to start a new phase of life, they are not too keen about travelling much or meeting a lot of people in person just yet. They want an easier way to find out about different campuses, compare them and then make a choice. So, how do you convince students to apply to your school even when you can’t meet them personally? Here are 5 smart tips that can help: 

  1. Informative and engaging blogs or articles – Any college worth its salt knows the importance of having an attractive and informative website. Along side a strong website, in-depth, interesting blogs and articles are the best way to add value to it. In fact, you can also churn out guest blogs to draw potential candidates from other reputed sites. How-to articles and guides can especially help students to find out more about your institution, how to apply, what courses to consider, how to get financial aid, and more. Plus, by including relevant keywords (phrases that potential applicants use while searching for colleges), you can rank high on Google over time and boost awareness. This will get you more traffic to your website and conversions.

    Read – 5 Mistakes to Avoid While Creating Custom Virtual Tour of Your College

  2. Appealing and meaningful visuals – One of the best ways to convince students to attend your college is to use visual media like well-shot images, exciting videos and immersive college virtual tours. Pictures speak louder than words, and so, include powerful visuals wherever possible, on your site and social media pages. They will ensure more engagement, better recall, and can help you beat competition. Virtual tours, especially, are perfect if you want students to explore your campus in a realistic manner and imagine their future there. You can also embed buttons like “Apply Now”, “Plan a Visit”, “Contact a Student Ambassador” etc. to drive conversions. 

  3. Smooth and effective communication – If you wish to attract students to your college in this tech-savvy era, you need to warm up to channels like text messsaging, email, WhatsApp, Skype, Zoom and so on. It can be a super effective way to send out updates and notices, especially if you want to reach students anytime, anywhere. This way, they won’t miss out on anything important, be it the last date for application or documents needed at the time of enrolment. Having multiple channels of communication also means students can get their doubts cleared whenever they want and appreciate your support. You can share visual information too, to hook them fast. This can lay the foundation for a long-term relationship. 

  4. Tap the power of social media – Social media marketing is among the best tools to increase college enrolment without spending a ton on physical or online ads. Building eye-catching pages that are rich in information can be your starting point, whether you are on Twitter, Facebook, LinkedIn or all of them. Since youngsters spend a large chunk of time scrolling through their social feeds, your institution will come across as smart, progressive and friendly. You can create interesting and visual-rich posts about important events, the majors you offer, your faculty members, and your facilities, ranging from the lawns, pool and gym to dormitories, lecture halls, library. Sharing virtual tours on social media platforms is another clever way to ensure better engagement.

    Read – Top 5 Ideas to Make your College Virtual Tour More Winning

  5. Let your alumni speak – In order to convince students for admission, you have to walk the talk. Essentially, you have to prove what you claim. And for that, you can loop in alumni members and request them to create short videos where they talk about their on-campus experience, how they bagged good jobs from your placement cell or earned a prized football scholarship, how they enjoyed running around the gardens or splashing in the pool, how the locality or community made everyday life easy for them, and so on.    

All in all, it is not impossible to attract students to your college, despite the tremendous competition in the education sector, if you are a little creative and know how to keep up with the times. And the above tricks and tips must have made it evident how crucial visual marketing is, when it comes to improving college enrolment statistics. So, send us an email at info@massinteract.com if you need help with stunning photos, videos or virtual tours, and we will do it all for you.

Read also – Self-Guided College Virtual Tours Need These 5 Things

Self-guided college virtual tours

Self-Guided College Virtual Tours Need These 5 Things

Remember those days when prospective and wide-eyed students used to flock to your campus in large numbers and take guided tours before deciding to apply? Well, the pandemic has changed that picture drastically. And no one knows how soon things will go back to normal. Naturally, most colleges are coming up with virtual tours to deal with the situation, so that students can explore the campus and its facilities without compromising their and others’ health. Self-guided college virtual tours, especially, are a rage as they allow candidates to find out about institutions at their own pace and whenever they have the time. However, here are 5 things that you must incorporate in such tours so that the gap between real and virtual can be bridged as much as possible.   

  1. Help them imagine campus life – Sure, beautiful buildings and manicured lawns look great! But, that’s not what campus life is all about. Students who are thinking of applying to your college needs to know what it really “feels” like. So, in your self-guided campus tour, include real images and videos of the faculty, current students and other staff members, to show what your culture is like. Promote diversity and let professors and students share their experiences and emotions through the videos. Show students playing, chatting, laughing, walking around, and attending lectures, for a realistic vibe. Include a live-chat feature so that viewers can get in touch with admission staff or student ambassadors.

  2. Customize based on student interests – Different students look for different things when applying for a college. So, your tour should account for varied interests and address them accordingly. For instance, international students might want to know if there is a buddy system in place to help them blend with a new culture. Some students might want to know about scholarships, while others might be keen on athletic programs. Prospective students might also want to know about your drama society, library, placement cell, community activities, cafeteria and more.   

    Read – 5 Mistakes to Avoid While Creating Custom Virtual Tour of Your College

  3. Make navigation easy – Even if in-person visits were happening, new-age students wouldn’t really know how to get around with a physical map. So, use Google Maps to create your self-guided tour map. This will help students to guide themselves around the campus, no matter how many blocks it has or how big it is. Make it easy for them to spot important buildings or stops, whether it is a lecture hall, residential area, playground, pool, or admissions office. Enable zooming features too, so that a prospective student can explore a particular place in details if they want.  

  4. Provide insights about the locality – Campus life largely depends on the locality and community around your college. Is it a friendly neighborhood? Are there enough stores, ATMs, parks or clinics in the vicinity? Is it easy to reach your campus or what all can students do when they are out and about after class? By offering these insights through your self-guided virtual tour, you can make prospective students feel more at home. It will help them decide more easily between you and other colleges as well.

  5. Let them take action – A virtual tour for college gets you the right results only when it is embedded with smart CTAs or call to action buttons. Unlike a physical guided tour, convincing a prospective student to actually apply is not very easy when things are virtual and self-guided. So, apart from telling an appealing story about your institution, its specialties and facilities, you need to egg on the student to take action. Here is where tabs or buttons like “Contact a Student Ambassador”, “Talk to the Faculty”, “Schedule a Meeting”, “Apply Now”, “Check Scholarships”, and “Top Events” can help.  

To cut a long story short, virtual self-guided tours are the way to go if you want your college to draw students safely during the enrolment season, in the wake of the pandemic. And by keeping the above tips in mind, you can actually make the most of it. Not sure how to get started or create a tour that gives your competitors a run for their money? Drop us an email at info@massinteract.com and we will get back to you soon.

Read – Top 5 Ideas to Make your College Virtual Tour More Winning

virtual tour of your college

5 Mistakes to Avoid While Creating Custom Virtual Tour of Your College

Unless you’ve been living under a rock, you already know why Google virtual tours are such a student-magnet during the college application season. They are super immersive, interactive, realistic, and can be explored remotely to make comparisons and decisions. Essentially, they minimize a prospective student’s need to visit every college, and waste time, money, and energy. However, creating a college’s custom virtual tour is easier said than done, if you want finesse and something exclusive (Gen Z is hard to connect with, right?). Check out the custom virtual tour mistakes you need to avoid, so that you get maximum applications. 

  1. Not hiring professionals – If you are thinking of promoting your college through a virtual tour, you are not the only one. So, if your tour is difficult to explore due to technical glitches, is not smoothly rendered, or has poor audio or video quality, you are more than likely to lose out to your competitors. That’s why, hiring professionals who have experience in creating such tours makes so much sense. They will know exactly where to shoot, how to shoot, what to highlight, and the kind of lighting and editing to use, and so on. This can take a huge load off your mind.

  2. Not preparing the college – One of the common virtual tour mistakes is not to prep the campus well enough. When a prospective student takes a tour remotely, they want to visualize how their day to day will be like when they start living on the campus. So, to convince them, the college should look right. This means, ensure zero clutter and dust, and have the right furniture and decorative pieces and even flowers in place, to boost the visual appeal. Your lawns should be manicured and waste bins should stay out of sight. The use of artificial light is also important when you are shooting inside, since you want to be careful about shadows. Also, plan ahead about the places and unique aspects that you want to highlight in the custom virtual tour. For instance, the gym might have the latest cycling machines, or there might be a massive lake with ducks on the campus, or the library might have floor to ceiling windows for a unique setting. 

    Read – Top 5 Ideas to Make your College Virtual Tour More Winning

  3. Not connecting at a personal level – While putting together the virtual tour of a college, it is not enough to just flaunt picture-perfect study halls, dormitories and facilities. You need to connect with students at an emotional level, which can be done if you feature the admission staff or student ambassadors leading the tour. Or, you can insert videos showing current and past students talking about their experience. For instance, someone might love jogging around the campus or digging into the different kinds of cuisine you serve at the cafeteria or taking laps in your large pool after classes. These interesting tidbits can motivate prospective students to consider your institute over others. 

     
  4. Not providing clear CTAs – One of the top mistakes while creating a Google virtual tour of your college is not providing clear and effective CTAs or call to action buttons. After all, you want prospective students to act after watching the tour, right? So, insert CTAs like “Apply Now”, “Talk to the Admin”, “Scholarships”, “Schedule a Meeting” and so on, which will drive students to convert from passive viewers to candidates who want to enroll. Make sure the CTAs are strategically placed, easy to see, and have bold fonts and colors.  

  5. Using inexpensive cameras or software – The list of custom virtual tour mistakes is not complete without this one, as many colleges end up using cheap software or equipment to save money. In other words, you can’t expect your smartphone to do the job that a top quality digital camera and tripod can best achieve. The perfect angle, lens, and accessories can go a long way in capturing beautiful panoramic or 360 degree shots. Similarly, using any run-off-the-mill, cheap editing software can make your tour seem blurry, dark, unattractive or unreal.  

To wrap up, avoid the virtual tour mistakes we discussed above, to reel in more students faster and stay ahead of the competition. Plus, a decent dose of creativity is also required to help your campus stand out from the rest. So, shoot us an email at info@massinteract.com if you are not sure how to go about it or need expert guidance.

Read Also – Using Virtual Reality in Education Has Many Benefits

Tips To Get More Applications During COVID With Your College Virtual Tour

When high-school students decide to take multiple college tours before zeroing in on the one that best suits their needs and goals, they usually look forward to the smell of freshly cut grass, lofty buildings, student chatter, a vibe from the student union and experiencing collegiate sports first hand. However, COVID has compelled colleges to take the virtual route and provide students with all the information they need online, to help them make a decision. Naturally, college virtual tours during COVID have become immensely popular and the best way to get applications, as they are realistic, visually appealing and interactive in nature. But, since the competition is intense, you need to figure out ways to make your tour better than others. Read on.

  1. Highlight the best things about your college – One of the most effective tips for college virtual tours during COVID is that, you need to draw attention to the best aspects of your institution. It can be the main student quad, stunning architecture, a massive library, a stylish student union that offers a variety of cuisines, or cheery dorm rooms. If your college is located in a scenic enviornment or is surrounded by a host of facilities like hospitals, shops, cafes and such, highlight that too. If you offer unique courses or have an outstanding placement record, these need to be showcased. Essentially, it is important to differentiate your college from others, so that students have a good reason to choose you.

       
  2. Provide all kinds of important information easily – Your virtual tour can earn brownie points from prospective students if you share information clearly regarding courses, deadlines, scholarship, financial aid, contact numbers of student guides, etc. Also note that international students look for information regarding residences, support services, career counseling, buddy system, and so on. Hence, providing all of that through your virtual tour can help them. 

    Read – Using Virtual Reality in Education Has Many Benefits
     
  3. Include call to action buttons smartly – Did you know that the rate at which high school seniors were taking virtual tours in 2020 was 228% higher than 2019? While that gives you reason enough to create a virtual tour, you also need to focus on boosting conversions. After all, your ultimate goal is to get candidates to apply after they view your tour. And for that, including call to action buttons for sharing contact information, calling or emailing the college, talking to a faculty member or admissions staff, or filling up a form, are essential. These buttons need to be prominently placed in your virtual tour. You can also have a button for those who have VR headsets and can enjoy a more immersive experience. Including social share buttons will also encourage students to share your tour with their peers and thereby increase your chance of getting more applications.

  4. Promote your tour actively – This is one of those college virtual tour tips that you cannot ignore, no matter how awesome your tour is. You must make sure that your virtual tour is super easy to search and land upon. This means, you need to embed it on your college homepage as well as the navigation bar. This way, no matter which part of your website visitors are exploring, they can take the tour anytime they want. For better access, you can include the virtual tour link in the header and footer of your site. Plus, your admissions page should also be embedded with the tour.

Apart from these strategies, make sure you include the tour link in email signatures and promote it across social media platforms like Facebook, Instagram and LinkedIn. While LinkedIn is a place where you will find more alumni than prospective students, the tour can help them fall in love with their alma mater all over again and share it with others.    By keeping these tips for college virtual tour during COVID handy, you can attract more applications than you probably thought was possible. And if you need a bit of professional guidance to create a tour that reflects all of the above and turns out to be a major success, shoot us an email at info@massinteract.com.   

Read – 10 College Campus Virtual Tours You Should Check Out

top 10 College Campus Virtual Tours

10 College Campus Virtual Tours You Should Check Out

Virtual tours have become a marketing buzzword for colleges for quite some time now. And the pandemic has made it crystal-clear why virtual is the way to go if you want students to explore your offerings from the comfort and safety of their homes. But, in order to stand out among countless colleges in the USA, just knowing how to create a virtual tour is not enough. Get ideas from these 10 college campus virtual tours that have stolen the show for many reasons. Read on.

  1. Marietta College – This tour starts with a sweeping view of the lush college ground and stately architectures. Prospective students can explore every corner, starting from Harrison Hall and Fayerweather Hall to Anderson Hancock Planetarium and Hermann Fine Arts Center. It is easy to zoom in, zoom out, and ‘Apply’ or ‘Visit’. A map shows the exact location of the college and its surroundings.

  2. Northwest Mississippi Community College – Listed among the top 10 college virtual tours, it shows a crisp menu on the left side so that students can click on the part of the campus they wish to explore, be it the academic building, the residence hall or the athletic facilities. Apart from buttons that make contacting the college or applying easy, the tour has plenty of social share buttons.

  3. Covenant College – The fact that the campus is surrounded by gorgeous scenery becomes evident from the virtual tour’s start. The stunning architecture, as well as the Barnes Gymnasium, Kresge Memorial Library and Lucas Art Workshop, are covered by this tour. Navigation is super simple and students can share the tour on social media channels quickly.  

  4. Virginia Tech – A mix of aerial and panoramic views greet you when you start this tour. The campus layout, the verdant surroundings and the beautiful buildings can impress any prospective student. Availability of buttons for navigation, zooming, rotation and viewing and sharing the tour map make this one of the top college virtual tours.

  5. Webster Vienna Private University – This virtual tour allows students to explore the university floor by floor with the help of an easy menu on the left. A map in the corner makes real-life navigation easy. The tour takes you all around the beautiful vintage-style establishment, while focusing on the facilities.

  6. Ohio State University Mansfield Campus – Made stylishly, this virtual tour takes you through the Ovalwood Hall, Conard Hall, Memorial Center, Village Apartments and Eco-Lab Wetlands. The gorgeous lawns and contemporary structures add to the appeal. Buttons for scheduling a visit, applying and registering are clearly visible at the bottom.

  7. West Liberty University – From the College Hall and College Union to athletic spaces and educational halls like Campbell and Arnett, this virtual tour offers a holistic view of this university. Students can click and explore any place in any sequence they like. Social share, audio and VR buttons are on the right.
  8. Illinois State University – Gorgeously landscaped grounds and modern structures have been highlighted in this tour through aerial views. As one of the top college campus virtual tours, it is straightforward, with options to check out academics, athletics and student life. Crisp pop-ups explain important aspects of the campus. You can download the tour for offline viewing too.

  9. Mississippi Valley State University – This tour starts with the image of the campus wrapped around our planet, for a unique feel. On clicking, the image expands to a close-up of the university. Students can explore every part of the campus, starting from William Sutton Administration Building and R.W. Harrison Complex to Business Education Building and J.H. White Library. Aerial views and campus videos are available too.

  10. Cambridge College – The ultramodern architecture of the college makes for a great start to the tour. Minimalistic pop-ups appear to provide important information, while the menu on the left side allows students to explore the entrance, atrium, standard and skyfold classrooms, seminar rooms and more.

So, you now have a fair idea about what makes top college campus virtual tours click, right? An immersive, interactive experience that highlights the best things about your institution and reveals the real picture of student life is what prospective applicants look for. Plus, the tour needs to be easy to take and should feature actionable options. Looking to create a smashing tour soon? Shoot us an email at info@massinteract.com.

Virtual Tour of a College

Things to Remember While Creating a Virtual Tour of a College

There was a time when students used to visit multiple colleges in person before they could decide which one to go for. Thanks to technology though, virtual tours are slowly and surely replacing physical campus visits and making the experience easier and more affordable for students. But, what you need to understand is that many colleges are taking the virtual tour route, especially in the wake of COVID, and you need to go the extra mile to stand out. So, here are some tips for college virtual tours that will come in handy.   

  1. Hire professionals to make the tour – Creating an immersive, interesting and highly informative tour is not a cakewalk. Professionals who know A to Z about photography and videography can help though as they have enough knowledge about where to shoot, how to shoot and when to shoot. They can advise you as to what to focus on, the kind of extra information you can include and how you can bring in more applications.  

  2. Include information that is not there on Google – This is one of the top things to consider for college virtual tours. Students can easily find out about the departments you have, courses you offer, the kind of faculty you boast and so on, with a simple Google search. So, your virtual tour should show something extra, like what are the latest majors, what kind of food your cafeteria serves, and activities that students enjoy on weekends. 

  3. Help students make informed decisions – If a student is taking multiple college virtual tours, they will want to compare every minute aspect before taking a call. Plus, many applicants have specific questions related to academics, sports, exchange programs, and so on. So, highlight every aspect of your institution, ranging from the classrooms, dorms and labs to gym, library, garden and pool. This will help students decide if your college fits what they have in mind. Highlight past achievements of students or where they got placed to earn confidence.

    Read – How Virtual College Tours are Changing the Student Recruitment Game

  4. Create a tour for all gadgets – Among all the tips for college virtual tours, you can’t miss this. Remember that students don’t always lug around their laptop or crack it open whenever they want to check out a college tour. They might want to go through it on their mobile devices while hanging out with friends. So, make sure your tour is mobile-friendly too and not just desktop-friendly. And don’t forget to make it easily shareable via messaging apps and social media channels.  

  5. Be careful about the lighting and décor – Usually, outdoor shots are taken right before sunset for the best colors and contrasts, while indoor shots can look amazing even with artificial lighting. However, if your college receives ample sunlight, professionals might not suggest artificial sources for indoor shots. Talk to them to figure out the best time, angles, and atmosphere.  Plus, make sure every area you shoot is absolutely clean and is decorated to reflect your college’s values. Anything that might be offensive to any kind of student should be removed.

  6. Allow students to reach out – No matter how exhaustive and informative your college tour is, students will always have questions at the end of the tour or even somewhere in between. For instance, while they are exploring lecture halls, they might wonder if the faculty offers extra lessons if required. Or, while exploring the fitness center and sports ground, their parents might wonder about the kind of safety provisions in place. So, insert numbers or email addresses of admissions staff and student representatives wherever needed.

The above guide to virtual campus tours will make it easy for you to plan and execute a tour that convinces students to apply. And since these tours are easy to embed as well, you can feature them on your website, social media platform and even use them for email marketing. As far as professional help and advice is concerned, just email us at info@massinteract.com and we will get back to you to discuss your needs in detail.   

Must Read – Get Your College the Attention It deserves with a Custom Virtual Tour

college virtual tours

6 Reasons Why Colleges Need Virtual Tours to Attract Students In 2020

Around 1.4 million people viewed college campus virtual tours between March and April in 2020 (as per YouVisit). This alone shows how important these tours are as digital marketing tools. Long gone are the days when prospective students or their parents went through college brochures or visited every single campus on their list to make a decision. Moreover, the recent pandemic has forced colleges to restrict in-person visits for the sake of students’ safety. Hence, you need an impressive online presence to attract students. And there’s nothing better than virtual tours to help you with that.

Wondering why? Read on.

  1. Highlights the best and unique aspects of your campus – Whether you have a beautiful lawn, state of the art library, funky cafeteria or an amazing location, a custom college virtual tour can showcase all that in the best light. This way, students can quickly zero in on what’s special about your college and why they should choose you over others.
  2. Saves cost, time and hassle – Apart from keeping prospective students safe during this pandemic, virtual tours let them explore your campus without travelling long distances or wasting time. Students get to save money and energy too.  

    Read – Top Online Marketing Tips to Boost College Admissions

  3. Offers students a familiar and personal experience – The best part about custom college virtual tours is they help students visualize themselves on your campus. Candidates can explore all nooks and crannies, become familiar with what will become their home for the next four years.
  4. Tells a story – Virtual tours for colleges are a brilliant way to spin a compelling story about your institution’s history, milestones and achievements. For instance, students will prefer seeing impressive statistics during the virtual tour (like number of medals won when you are showing the sports arena or the percentage of students who got placed last year) rather than read about them in the form of plain text on the website.
  5. Easy to embed on website and social media channels – When you create a custom virtual tour for students, you create a marketing resource that can be used across different channels for years to come. You can embed these tours on your website and also share on social media channels like Facebook, Twitter, LinkedIn, Instagram and so on. This means, you will get more traffic and leads without spending money on ads. It’s a smart way to boost brand awareness and generate interest. Plus, those who watch these virtual tours can share them with others quickly without your intervention.

    Read – How Virtual College Tours are Changing the Student Recruitment Game

  6. Earns trust and helps you stand out from competitors – Virtual tours tell prospective students that your college has nothing to hide and you are proud of your offerings. This, in turn, earns their trust. Also, by adding a virtual tour to your Google My Business listing, you can make your college stand out from others. It will make you easier to find on Google when local students search for a college like yours. Additionally, having a virtual tour will mean that you are aware of the latest trends and this will attract students in 2020.   

To wrap up, custom college campus virtual tours are your best bet, whether it is about spreading awareness or generating the right leads or getting more applications. All you need to do is create a tour that is interactive, immersive, premium quality and exclusive. And if you need a bit of expert help, shoot us an email at info@massinteract.com.  

Must Read – Get Your College the Attention It deserves with a Custom Virtual Tour

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