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add 360 photos to a Google My Business

Adding 360 Photos to a GMB Listing has Many Advantages

Every small business that is aware of the benefits of digital marketing has a Google My Business (GMB) listing these days. It essentially gives them a better chance to appear in Google search results when potential local customers search for what they sell. However, simply creating a listing is not enough to rank high on Google (which is ultimately what you want). You need to make it as engaging, informative and convincing as possible. This is why adding 360 photos to a GMB makes absolute sense, especially if your business has a physical presence. So, find out why cafes, restaurants, hotels, gyms, golf courses and even educational institutions are making 360 photos an integral part of their GMB listings:

  1. Better customer engagement – Since 360 photos offer a holistic view of your business, potential customers can visualize what it will feel like to eat at your restaurant or stay in your hotel or study at your college. Bright and crisp photos can grab eyeballs quickly, engage viewers and nudge them to explore more about your business. Another reason why adding 360 photos to Google My Business listings boosts engagement is because visual content is easier to register and recall than plain text. And potential customers consider your business to be well-established and professional when you make an effort to highlight its best aspects with the photos.

    Read – Why Visual Marketing is the Future for Businesses

  2. Better ranking and visibility – The more people click on your photos or engage with your listing, the greater will be your chance to rank high on Google. Why? Because this search engine is intelligent enough to figure out that your content is helpful since so many people are clicking on it. Naturally, it gives your website’s rank a good push. And the better your rank, greater is the visibility. Basically, adding 360 photos in GMB is your key to generating greater brand awareness and interest.  

  3. More transparency and conversion – If you add 360 photos to a Google My Business listing, it shows that you are transparent about your business and have nothing to hide. Good quality pictures that show panoramic views of your establishment, products or services can give them a fair idea about what to expect. This can help you earn their trust easily and more viewers will convert into paying customers. In fact, if your listing has 360 photos and your competitor’s doesn’t, prospects will tend to choose you over others. After all, using 360 photos also indicates that you are up to date and ahead of the competition.  

  4. Making the most of Google Maps – Did you know that 41% of business searches (on average) that take place on Google Maps lead to actual or onsite visits? So, with the help of 360 photography, you can make your listing more powerful and increase chances of getting more customers through Google Maps searches. It has also been observed that listings that feature photos or virtual tours encourage customers to buy something almost 30% of the time.

    Read Also – Does Your Business Need a Virtual Tour?

Things to remember for 360 business photography

Unless you are an expert with the latest camera models (especially the ones used for 360 photos), hire professionals to do the job. Remember to check their past experience, portfolio and ask them questions about how they will decide the right lighting, angles, décor etc. Find out what kind of editing they might render to the photos. And don’t forget to describe the photos, preferably in a search engine optimized manner (with the right keywords), so that your GMB listing has a better chance to rank high on Google.

So, you now know why adding 360 photos to a GMB makes so much sense, right? They get your business the visibility as well as traffic it needs to become more profitable. As one of the best forms of visual marketing, 360 photos are attractive, convincing, trustworthy (unless heavily edited), and will lend you a competitive edge too. So, if you are all set to boost the uniqueness and credibility of your GMB listing and draw more local customers Call us.   

Read – Does Your Business Need Google Street View? The Pro & Cons of Google Street View

Google Interactive Tours vs Street View

Google Interactive Tours vs Street View: Which is Better?

Faced with cut-throat competition, businesses often adopt the latest technologyto stand out from the crowd. Unlike before, there are many advanced tools to empower a business so that it can leave a lasting impression – right from the outset!

Google Interactive Virtual Tour and Street View are two of the most innovative tools which businesses can take advantage of for a more impactful representation. If youare wondering which one of these two is better, or for that matter, which one should you choose to give your business a boost? We have set Google Interactive Tours vs Street View for a direct faceoff to let you figure out just that.

Google Interactive Tours vs Street View
Google Interactive Tours vs Street View

Google Interactive Virtual Tour

A Google virtual tour is designed to deliver an interactive 360 experience. To be more precise, it is a complete simulation of your business attached to your Google My Business listing.

Interactive Virtual Tour

Google virtual tour is an amazing representation of your brand. The interactive tour not only showcases what your business has to offer with immersive detail, but also helps it win attention that proves to be a decisive factor.

Google Street View

Google Street View is integrated into Google Maps and Google Earth that showcases interactive panoramas of stitched images. With Street View, users can explore world landmarks, take a glance at wonders, and even step into arenas, museums, restaurants, and small businesses. And that too right from their fingertips.

That’s what makes Street View so fascinating for both everyday users and businesses.

Street View

How to Create Google Virtual Tour

Creating a Google Virtual Tour is quite straightforward. All you have to do to get started is to capture images > edit them with precision > stitch them together to produce high-res panoramic photos, using a virtual tour software. And then, upload the tour to the correct Google My Business listing.

How to Capture 360 Videos for Google Street View

Thanks to the Super Handy Street View app, publishing and linking 360 photos is a breeze. Ensure that your images are at least 7.5MP (4K) with a 2:1 aspect ratio. Besides, also make sure that they are not more than 75 megabytes in size.

Be sure to disable any gyroscopic stabilization and keep your camera upright. Also, position your camera support system precisely to ensure it takes up not more than 25% of the bottom of the resulting 360 images.

So, Which One – Interactive Tour or Street View – is Better?

Coming back to the all-important question as to which one is better: Interactive Tour or Street View. Though both are great for a visual representation of your business, Interactive Tour is a bit more impactful.

Both in terms of showing off your business personality and providing vivid detail of your offerings, the virtual tour has a slight edge. For instance, if you own a luxurious 7-star hotel, you get the most out of the interactive tour to showcase the beautiful interior, different cuisines, and even offer a sneak-peek into your hotel’s specialty.

The immersive tour immediately catches eye-balls, giving people a taste of your brand’s identity. And that too without consuming much of their time!

If you are willing to create a top-notch 360° virtual tour of your business, contact us to get the job done for you with unmatched expertise. Being Google’s number one agency, Mass Interact excels in creating 360° virtual tours that never fail to leave a lasting impression.

Social distancing? Explore the World From Your Living Room with a 360 Virtual Tour

COVID-19 has disrupted life across the world. And if you’re staying home and practising social distancing, you’re one among millions right now. But just because everyone is doing it, doesn’t make social distancing any easier. For those of us who thrive on travel and new experiences, this is a particularly challenging time. There’s only so much Netflix you can watch in a day.

Luckily, there’s a solution. If you’re missing out on those grand, surreal experiences that usually only come with travel, 360 virtual tours can be a great substitute. Built on the same technology that powers Google Maps, these virtual tours can take you into an incredibly immersive experience— and from the comfort of your living room!

For the museum geeks

If you’re the kind of person whose idea of the perfect day is getting lost for hours in a museum, check out the Google Arts & Culture tours. From the Smithsonian National Portrait Gallery to the Van Gogh Museum to the Guggenheim and even the Louvre, these virtual tours are incredibly immersive. With state-of-the-art 360 photography, you can now see the Mona Lisa, the Raft of the Medusa, and all these legendary paintings up-close and personal. What’s more, you don’t even have it wait in long queues or jostle through crowds of tourists!

Looking to rest in nature?

Google Earth allows you to access virtual tours of 32 national parks, from Acadia to Zion. From incredible views of the Grand Canyon, Alaska’s Kenai Fjords, and Bryce Canyon in Utah, to guided journeys through Carlsbad Caverns in New Mexico, and Hawaii’s volcanos, there are thrills galore. So if you’re really missing being in nature and surrounded by scenic greenery and breathtaking views here’s your shot.

Choose from the list of flagged locations of different parks or use the list on the right-hand side of the screen to go to the park that you want. You’ll immediately be zoomed down into the park and you can scroll around the screen to get wonderful 360-degree views. Maybe you can even plan your first post-Corona trip!

Travel through time

When it comes to ancient cities steeped in culture and history, it doesn’t get much better than Jerusalem’s Old City. You can take a fabulous tour of the city— complete with the Israel Museum, the Church of Saint Anne, and a number of holy sites. Once you’ve had your fill of Jerusalem, you can move on to Tel Aviv and check out the Tel Aviv Museum of Art.

Take a deep dive

If you want an even bigger thrill, try exploring the ocean floor. Thanks to virtual dives from the National Marine Sanctuaries, you can check out a range of areas — from the Florida Keys to American Samoa. PADI (Professional Association of Diving Instructors) has also teamed up with Google Street View and provides underwater views from around the world— from Australia to the Philippines to Mexico to Bermuda.

Get that campus experience

Were you planning on going on some college tours in the summer? Given how widespread the pandemic is, this may not be possible. On the other hand, it’s a great opportunity to explore potential college campuses through virtual tours. These tours give a fairly in-depth understanding of what the campus is really like, helping you make the right choice.

If you’ve already got into college, this might be a great opportunity to watch the virtual tour of your college of choice with your friends and family. If you’re an alumnus, this is probably the perfect time to sit down with your college buddies (virtually of course) and watch your alma mater’s virtual tour altogether. Nothing beats the social distancing blues like a great trip down memory lane.

The bottom line

Social distancing doesn’t have to mean disengagement. There are still ways to experience all that’s beautiful in our world — even if we can’t go outside right this moment. Exploring the wonderful universe of virtual tours and all that they have to offer is a great place to begin. 

Read Also – Does Your Business Need a Virtual Tour?

Your Local Business Needs This Power-Packed GMB Checklist for Better ROI

There is no denying the fact that digital marketing has leveled the playing field for big and small businesses somewhat, if not all the way. Today, a small local bakery can try and establish a solid online presence to bring in more traffic and boost its revenues, despite the presence of giant competitors. And local search has a significant role to play in this. For instance, did you know that close to 90% of those who conduct local mobile searches visit or call the store the same day? Plus, if you are a forward-thinking business, you already know why Google My Business or GMB listing is essential to empower your local SEO strategy.

Local SEO and Google My Business

Like we said before, modern businesses who are even a little aware of digital marketing, know what SEO is. Basically, your website needs to be optimized with the right keywords so that its visibility increases or it earns a better rank on the search results page.

Local SEO follows a similar logic. The only difference is it helps businesses with a physical presence to attract local customers. So, imagine, a potential customer is searching for chocolate cakes near him, and your business shows up on the first page! There is a high probability that he will call you or visit you to place an order. And this is where a Google My Business listing becomes important.

You see, a GMB listing tells your customers where you are located, what directions to follow and also shares a short story about your brand, product and service. These days, it is even possible to include special promotions and discount announcements in these listings.

Now, if your GMB listing is optimized well, a generic keyword search will help the customer to land on your listing on the very first page of search results. In other words, if you get this listing right, you can make the most of local organic searches or discovery searches. In fact, according to a Bright Local survey, every month, an average business gets around 1009 customer searches. And discovery searches account for 84% of these.

So, here’s the GMB checklist you need to follow to make sure that your listing is as perfect as possible.

Ensure correct information and remove duplicates

If you are wondering how to set up Google My Business, just visit and follow some simple instructions. If you already have a listing, make sure that the basics are right. Like, your business name should be the one that appears on your storefront, website and other marketing materials. The address should be correct too, and same as on other directory listings, website and social media pages. A working phone number with local area code should be included, so that Google can match it with the address. Avoid toll-free numbers. And do make sure that there are no duplicate listings.

Categorize your business right

It might interest you to know that more than 300 popular categories are listed on Google to help you categorize your business easily. Though it is obvious, note that the first category you pick is your main category and should represent your business as correctly as possible.

Like, if you are a ‘Pizza Restaurant’, it may show your local business listing to those searching for ‘Restaurants’, ‘Pizza’, or ‘Italian Restaurants’. In case your exact category isn’t available, choose the most relevant category. If you are selecting additional categories, make sure they complement your main category.

Your introduction should do the talking

To get Google My Business optimization right, make sure your introduction is crisp, informative and engaging, apart from being keyword-rich for local SEO. Short paragraphs, bullet points and subheads can make it more readable and attractive. Focus on your business’s USPs. Remember that the “user intent” is very high during a mobile search, and hence, the description should be mobile-friendly and formatted accordingly.

Photos, videos and virtual tours can help

The GMB checklist for local businesses is incomplete without this tip. Nothing beats visual marketing, even if you have a compelling description to hook searchers. High-quality photos of your store, products and even staff can be helpful. Photos based on facilities or even customers being helped can be useful. Good photos can boost your ROI, and so, try and hire a professional photographer.

Short videos are a great idea too and can ensure better recall. Or, go for a 360 degree virtual tour, especially if you have a restaurant, café, hotel, spa, gym etc. This will be immensely engaging for your potential customers as they will get to assess your store or outlet before paying a visit. Click Google Virtual Tour of your business to get started.

A bit of extra info can seal the deal

While creating or updating your GMB listing, think from a customer’s perspective. For instance, if you run an IELTS coaching centre, stating the correct business hours, prices, and payment modes will help. Remember to include special offers and events as well, to attract more visitors. You can also include CTAs or call to action buttons like “Request a Quote” to prompt searchers to contact you. If you are a hotel or eatery, an option to make a reservation online can help immensely.

Get and manage reviews smartly

Reviews can make or break your venture, especially in the digital world, where it takes a few seconds to write a review on social media platforms. While an exceptionally good service or product can earn you a glowing Google My Business review, poor service can irk a customer quickly. So, when you do something good, consciously, request reviews from your customers. If you are a café, ask how the dishes look and taste, or if you are a spa, ask if the massage offered relaxation. Then thank your customers by offering a discount on their next visit or a complimentary product or service.

Tackle negative reviews intelligently as well. Respond to them at the earliest, show that you understand the customer’s concern, and offer a solution proactively. Try and channel the conversation to a private messenger. Post resolution, a customer might change how he rated you too.

Business verification and URL linking

It is not enough to power up your Google My Business listing with all the necessary information. You should remember to verify your business too. Only then will your photos, contact number and description appear on Google Maps. Once done, a badge called Verified will show up next to your business name.

Now, when it comes to linking URLs, if you have a single store location and single website, the task is easy. In case you have multiple locations, a separate page will be needed for each. And each of those pages should be linked to the concerned landing page. You can also link your listing to social media profiles to increase engagement.

Finally   

So, the above GMB optimization checklist is your best bet if you wish to stay updated with Google My Business listings. For more information on how you can optimize your listing, send an email to info@massinteract.com.

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