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add 360 photos to a Google My Business

Adding 360 Photos to a GMB Listing has Many Advantages

Every small business that is aware of the benefits of digital marketing has a Google My Business (GMB) listing these days. It essentially gives them a better chance to appear in Google search results when potential local customers search for what they sell. However, simply creating a listing is not enough to rank high on Google (which is ultimately what you want). You need to make it as engaging, informative and convincing as possible. This is why adding 360 photos to a GMB makes absolute sense, especially if your business has a physical presence. So, find out why cafes, restaurants, hotels, gyms, golf courses and even educational institutions are making 360 photos an integral part of their GMB listings:

  1. Better customer engagement – Since 360 photos offer a holistic view of your business, potential customers can visualize what it will feel like to eat at your restaurant or stay in your hotel or study at your college. Bright and crisp photos can grab eyeballs quickly, engage viewers and nudge them to explore more about your business. Another reason why adding 360 photos to Google My Business listings boosts engagement is because visual content is easier to register and recall than plain text. And potential customers consider your business to be well-established and professional when you make an effort to highlight its best aspects with the photos.

    Read – Why Visual Marketing is the Future for Businesses

  2. Better ranking and visibility – The more people click on your photos or engage with your listing, the greater will be your chance to rank high on Google. Why? Because this search engine is intelligent enough to figure out that your content is helpful since so many people are clicking on it. Naturally, it gives your website’s rank a good push. And the better your rank, greater is the visibility. Basically, adding 360 photos in GMB is your key to generating greater brand awareness and interest.  

  3. More transparency and conversion – If you add 360 photos to a Google My Business listing, it shows that you are transparent about your business and have nothing to hide. Good quality pictures that show panoramic views of your establishment, products or services can give them a fair idea about what to expect. This can help you earn their trust easily and more viewers will convert into paying customers. In fact, if your listing has 360 photos and your competitor’s doesn’t, prospects will tend to choose you over others. After all, using 360 photos also indicates that you are up to date and ahead of the competition.  

  4. Making the most of Google Maps – Did you know that 41% of business searches (on average) that take place on Google Maps lead to actual or onsite visits? So, with the help of 360 photography, you can make your listing more powerful and increase chances of getting more customers through Google Maps searches. It has also been observed that listings that feature photos or virtual tours encourage customers to buy something almost 30% of the time.

    Read Also – Does Your Business Need a Virtual Tour?

Things to remember for 360 business photography

Unless you are an expert with the latest camera models (especially the ones used for 360 photos), hire professionals to do the job. Remember to check their past experience, portfolio and ask them questions about how they will decide the right lighting, angles, décor etc. Find out what kind of editing they might render to the photos. And don’t forget to describe the photos, preferably in a search engine optimized manner (with the right keywords), so that your GMB listing has a better chance to rank high on Google.

So, you now know why adding 360 photos to a GMB makes so much sense, right? They get your business the visibility as well as traffic it needs to become more profitable. As one of the best forms of visual marketing, 360 photos are attractive, convincing, trustworthy (unless heavily edited), and will lend you a competitive edge too. So, if you are all set to boost the uniqueness and credibility of your GMB listing and draw more local customers Call us.   

Read – Does Your Business Need Google Street View? The Pro & Cons of Google Street View

Google My Business Photos

All That You Need To Know While Adding Google My Business Photos

If you are reading this, you are already aware how useful a Google My Business listing can be for your business. However, there are many business owners like you out there who share this knowledge. This is why adding Google My Business photos to your listing can help you stand out and gain a competitive edge. So, are you eager to get started? Read on to know exactly how such photos will help you and the things to keep in mind when you add them.   

Reasons to add Google My Business photos to your listing

  • Establishes trust – Photos that clearly show the inside and outside of your business, the products you make or services you offer, and the people who work with you, help in building the trust of potential customers almost immediately.
  • Improves engagement and decision-making – The importance of Google My Business photos lies in the fact that they help customers understand what you do better. This way, prospects feel interested, tend to contact you for more details and make decisions quickly. They can compare your business easily with others and take a call without having to research much.

How to add Google My Business photos?

Make sure your business is verified by Google before you start. You can either use the GMB mobile app or a desktop to add photos. Just navigate to the Menu section and then the Photos section to add images or videos. Keep these points in mind:

  • Google My Business photos must be in PNG or JPG format.
  • 720 x 720 pixels are the dimensions required.
  • The image file size needs to be between 10KB and 5MB.
  • Make sure that the images have a crisp resolution and are show brightly lit places.
  • Avoid altering the photos or using filters.
  • To add Logo or Cover photo, choose the relevant option in the Photos section and upload. The logo should be crystal clear and the cover photo should be one that looks well on both laptops and mobile devices.
  • Adding videos or Google virtual tours is similar to what you do for photos. Just make sure that the video is at most 30 seconds long and the file size is not more than 100 MB. Go for a resolution of 720p or higher.  

Read – Does Your Business Need Google Street View? The Pro & Cons of Google Street View

Tips to add Google My Business photos that make an impact

To make the maximum impact with your Google My Business photos, keep these pointers in mind:

  • Your logo should be such that potential customers can identify your brand instantly.
  • The cover photo should ideally indicate what your business is all about.
  • General pictures, which can be uploaded by both you and customers, should highlight various aspects of your business. These should help other prospects make an informed decision.
  • Videos can offer behind-the-scenes information about your business or brand, how a product gets made or how your employees offer a particular service.
  • Try and upload both exterior and interior photos to maintain transparency about your business.
  • If you sell products, upload their high-quality photos to make the quality, colors, dimensions, easily understandable. If you offer services, show your workforce in action.
  • If you are in the food business, upload tempting images of your dishes. Same goes for beverages.
  • Upload photos of happy employees or those who directly interact with your customers to seem real and gain trust.

All in all, add Google My business photos to your listing to grab eyeballs quickly, make a lasting impression, earn customer trust and encourage them to choose you over others. It is easy to do as long as you keep the above tips and ideas in mind. And if you need a bit of guidance to go about it the right way, shoot us an email at info@massinteract.com and we will get back to you soon.  

Read Also – 6 Ways in which Google Street View takes your business to a whole new level

Google Interactive Tours vs Street View

Google Interactive Tours vs Street View: Which is Better?

Faced with cut-throat competition, businesses often adopt the latest technologyto stand out from the crowd. Unlike before, there are many advanced tools to empower a business so that it can leave a lasting impression – right from the outset!

Google Interactive Virtual Tour and Street View are two of the most innovative tools which businesses can take advantage of for a more impactful representation. If youare wondering which one of these two is better, or for that matter, which one should you choose to give your business a boost? We have set Google Interactive Tours vs Street View for a direct faceoff to let you figure out just that.

Google Interactive Tours vs Street View
Google Interactive Tours vs Street View

Google Interactive Virtual Tour

A Google virtual tour is designed to deliver an interactive 360 experience. To be more precise, it is a complete simulation of your business attached to your Google My Business listing.

Interactive Virtual Tour

Google virtual tour is an amazing representation of your brand. The interactive tour not only showcases what your business has to offer with immersive detail, but also helps it win attention that proves to be a decisive factor.

Google Street View

Google Street View is integrated into Google Maps and Google Earth that showcases interactive panoramas of stitched images. With Street View, users can explore world landmarks, take a glance at wonders, and even step into arenas, museums, restaurants, and small businesses. And that too right from their fingertips.

That’s what makes Street View so fascinating for both everyday users and businesses.

Street View

How to Create Google Virtual Tour

Creating a Google Virtual Tour is quite straightforward. All you have to do to get started is to capture images > edit them with precision > stitch them together to produce high-res panoramic photos, using a virtual tour software. And then, upload the tour to the correct Google My Business listing.

How to Capture 360 Videos for Google Street View

Thanks to the Super Handy Street View app, publishing and linking 360 photos is a breeze. Ensure that your images are at least 7.5MP (4K) with a 2:1 aspect ratio. Besides, also make sure that they are not more than 75 megabytes in size.

Be sure to disable any gyroscopic stabilization and keep your camera upright. Also, position your camera support system precisely to ensure it takes up not more than 25% of the bottom of the resulting 360 images.

So, Which One – Interactive Tour or Street View – is Better?

Coming back to the all-important question as to which one is better: Interactive Tour or Street View. Though both are great for a visual representation of your business, Interactive Tour is a bit more impactful.

Both in terms of showing off your business personality and providing vivid detail of your offerings, the virtual tour has a slight edge. For instance, if you own a luxurious 7-star hotel, you get the most out of the interactive tour to showcase the beautiful interior, different cuisines, and even offer a sneak-peek into your hotel’s specialty.

The immersive tour immediately catches eye-balls, giving people a taste of your brand’s identity. And that too without consuming much of their time!

If you are willing to create a top-notch 360° virtual tour of your business, contact us to get the job done for you with unmatched expertise. Being Google’s number one agency, Mass Interact excels in creating 360° virtual tours that never fail to leave a lasting impression.

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