The MassInteract Blog

Visual Marketing

5 Benefits of Visual Marketing Every Business Should Know

There is a reason why visual marketing has emerged as the best form of marketing over the years. No one wants to consume text-heavy content anymore, as it eats up a lot of time, energy and focus. With most businesses taking the online route nowadays for promoting their brands and offers, it is all the more essential to create content that grabs attention quickly and conveys the message easily. That’s because your potential customer is busy and wants to find out things quickly, remember important information better, make decisions easily, and shies away from brands that hard-sell without connecting. Hence, the need of visual marketing, through photos, videos, GIFs or virtual tours, cannot be ignored. Read on to know more about the many benefits: 

  1. Fast engagement and better organic traffic – Visual marketing, when done right, can hook potential customers more easily, as a picture is worth a thousand words. Whether you are using crisp and well-shot photos or a video that is funny or emotional, these methods are more attractive than plain text and will draw more organic (or free) traffic to your site. And that’s just what you want. 

  2. Better search engine ranking – Ranking high on search engines like Google, Bing or Yahoo is the best way to reel in organic traffic, as you might already know. This way, you won’t have to spend regularly on ads. And you can achieve a better ranking when people find your content relevant, informative and interesting. That is exactly what happens when you include photos, videos or virtual tours in your website, blog and Google My Business listings. When more people interact with your content, search engines read it as better engagement and consider your site to be high-quality. This, in turn, leads to a better rank and more traffic.

    Read – The Top 4 Predictions for the Future of Photography

  3. Evokes curiosity and emotions – One of the biggest pros of visual marketing is that, it makes people curious and eager to know more. Action-oriented visual content formats, like virtual tours or videos are especially effective as they are immersive and realistic. They make your target audience feel, relate with your brand, understand your mission, and trust you. For instance, if you are promoting your school through a custom virtual tour, students and parents can explore it thoroughly and appreciate the fact that you are transparent. This can help you establish an emotional connection. Similarly, by watching videos or virtual tours of cafes, gyms, spas and such, people can find out more or decide whether they like a place or not.  

  4. Better brand recall and conversion – You might be surprised to know that visual content has been found to boost learning in students by 400%! Naturally, it’s a powerful tool for marketing businesses too. Since visual information can be processed faster and easily by the human brain, it is possible to recall product or service details with more clarity even after a few days or weeks. And the better this recall, the higher is the chance of a visitor coming back to your site to place an order or make a booking. In other words, better recall can translate to better conversion, which is your ultimate goal.

  5. Easy to share on social media – Another benefit of visual marketing is the ease with which visual content types can be shared on social media channels. Most people scroll their social feeds casually and notice posts or tweets that have images or videos. So, it is easier to connect with your brand’s followers this way and get them to share your visual content with others who might be interested too. Over time, it will boost your base of potential customers and website traffic.  

    Read – How to Maximize Exposure for Your Brand by Marketing Your 360 Virtual Tour

What kind of visual content should you use?

While still images are widely used these days by almost all kinds of businesses, consumer preferences and behaviors are evolving. And to keep up with them as well as beat competition, you need something more powerful than just pictures. You need beautifully shot pictures, emotive videos or immersive virtual tours that tell a story and keep your potential customers coming back for more. Apart from your website, these can be shared via emails, social media channels, brochures and more.   

So, are you quite convinced about the advantages of visual marketing by now? Email us at info@massinteract.com to discuss your brand and specific needs and we will help you zero in on the best visual content types.


 Read Also – Does Your Business Need a Virtual Tour?

visual content ideas

5 Reasons Why You Need Visual Content to Market Your Rental Property

Did you know that the apartment rental industry in the USA is worth about $173.4 billion this year? Between 2015 and 2020, its market size has grown by around 1.7% annually. So, if you are planning to attract a steady flow of tenants who are willing to pay a good price for your rental property, you need to strengthen your online marketing strategy. And for that, you need visual content. Beautifully shot photos, videos and virtual tours can make your rental properties truly attractive and get a tenant fast.

Read on to know why the use of visual content is super effective:

  1. Grabs attention quickly – People are known to have very short attention spans when they are looking for something online. And when they are looking for a rental property, they are likely to miss or ignore those that are not attractive or don’t give them the necessary information in the first go. This is where visual content comes in handy. Pictures or videos grab attention in seconds, speak volumes about the property, and are easier to recall as well. A long-winded text description of your rental property won’t do that trick.

    Read – Visual Content Strategy: How to Use Visuals to Get More ROI

  2. Builds trust and educates viewers –Even if you are a well-known realtor, here’s a big reason why you need visual content. Pictures, videos and especially virtual tours show possible tenants what your property actually looks like. They subconsciously realize that you are not trying to hide anything. And this builds their trust. Also, by highlighting the important aspects of your rental property, you can send tenants a subtle message as to why they should pick yours over others. The more information they have about your place, the easier it will be for them to take a decision.   

  3. Helps tenants to visualize – These days, the competition in the real estate market is simply cut-throat. So, you need visual content that offers tenants an immersive and engaging experience. For example, a 360 degree virtual tour can help them visualize their life at your place. Tenants can explore every nook and cranny of your rental property at their own pace and whenever they want, without having to visit you. This can be especially helpful in the light of the pandemic, since most people are trying to minimize face-to-face interactions or are not too keen to step outside unless essential.   

  4. Easy to share on social media– We don’t need to tell you how important social media platforms are, when it comes to marketing literally anything these days! And visual content needs social promotion to grab more eyeballs than you normal would with just your website. This is easy to ensure though, since people tend to share social posts with images more than textual posts. Platforms like Instagram, Facebook, and Pinterest are especially effective in this case. When your pictures or videos start getting shared, more potential tenants will come across your property, submit queries or show interest. This will put you in a better position to negotiate the rent.

  5. Improves your search engine ranking – Did you know that search engines like Google, Bing and Yahoo take social signals into account while ranking websites? And who doesn’t want to be there at the top? So, this means, if your social media posts get liked, shared or commented upon often, you will have a better chance of ranking high on the search results page. And, as we discussed, visual content is your best bet for effective social media marketing.      

To wrap up, visual content can help you market your rental property more efficiently and attract a tenant faster. It is a smart way to boost your online marketing strategy and target potential customers. And if you are looking for visual content ideas that are apt for you, simply email us at info@massinteract.com.  

Read Also – Does Your Business Need a Virtual Tour?

visual storytelling rules

Follow these 6 visual storytelling rules for your university website

Did you know that the human brain can process visuals 60,000 times faster than text? So, it’s not really surprising that we tend to remember what we see on videos more than what we read in books. In other words, visual storytelling is a powerful marketing tool that businesses can use to convey their message effectively, without pushing their products into customer’s face. And when we say businesses, we mean colleges and universities too. The number of students who will apply to your institution will depend on how appealing, informative and modern your website is. And using visuals to weave a compelling story is the best way to go about it.

However, keep these rules in mind:

  1. If you can show, why tell? – One of the top visual storytelling tips is to use visuals instead of text wherever possible. Your site visitor will pick up the information faster. For example, if you have a beautiful campus, don’t describe it. Use a virtual tour instead, and offer an immersive, engaging and realistic experience to students.  
  2. Make an impression quickly –Students have very little attention span when they are exploring different university websites, as they are in a hurry to find the perfect place for the next four years of their life. So, the first image or video they see on your website should get them hooked instantly and make a favorable impression. This is why one of the best visual storytelling ideas is to put up a virtual tour that takes them across the grounds, through the halls, inside the cafeteria and more.  

    Read – How Virtual College Tours are Changing the Student Recruitment Game

  3. Give your story a beginning, middle and an end – The art of visual storytelling for colleges requires you to follow a certain narrative arc. Whether you are using a series of images, videos or virtual tours, they shouldn’t be random or disconnected. So, craft a cohesive story that helps the student visualize his or her journey from their first day to graduation. Incorporate elements of excitement or suspense wherever you can, like awards they can win in sports or the scholarships they can strive for in different courses.
  4. Show real people – One of the crucial visual storytelling rules is to show actual people (students and teaching staff in this case) in images or videos so that candidates can relate with your college or university better. For instance, showing a group of happy students playing baseball will build their trust better than showing an empty field.
  5. Include wow factors – Having unique visual storytelling ideas always helps, as they motivate students to pick your university over others. For example, if you are creating a virtual tour for your website, make sure it evokes emotions like happiness, hope, and excitement. If your tour focuses on details like the dishes your cafeteria serves or the books your library houses, it will connect better with the students. Or, candid images of graduating students with their parents might evoke hope.
  6. Keep it short and sweet – Using visual storytelling for your university website means you have to avoid distractions, so that site visitors can stay focused. Don’t throw in too many details that are hard to remember and highlight the most important aspects instead.

So, keep the above visual storytelling tips in mind to strengthen your university’s online presence. At present, this is the best way to attract potential candidates and get them to apply to your courses even if they are staying inside to beat the pandemic. And if you are not sure how to get started with visual storytelling or can’t decide on the right format, email us at info@massinteract.com.  

Must Read – Get Your College the Attention It deserves with a Custom Virtual Tour

Visual content marketing

Visual Content Strategy: How to Use Visuals to Get More ROI

If you are reading this, you are already aware that content marketing can boost your website’s organic traffic and generate more leads than paid advertising, when done right. However, with countless brands joining the bandwagon of content marketing, the field has become immensely competitive. So, to stand out, you need a smart visual content strategy. Why? Because when textual content is combined with relevant and attractive visuals, readers recall 65% of it even 3 days later. This means that visuals lead to better brand awareness and website traffic, which can lead to more conversions or sales. In other words, if you want to get greater returns by investing in content marketing, you cannot ignore visuals.

So, how exactly should you use visual content in business to get better ROI? Read on to find out.  

What types of visual content should you use?

Here are some ways in which you can include visuals in your content to address different needs and pain points of your prospective or current buyers.

  • Charts and graphs for more information – A market research study showed how more people consume content that incorporates charts and graphs rather than only decorative images. This is because charts and graphs are data-rich visual content and drive the point home more easily than just words.
  • Photos that appeal – Whether you wish to promote a food, travel or healthcare blog or website, well-shot, bright and crisp images are a good bet. Make sure they are relevant and choose the feature image with extra care. If you don’t have your own photos, pick stock photos that your audience can relate with, and not something generic. This will ensure better recall.
  • Infographics for quick reading – Did you know that blogs with infographics get 12% more traffic than those without? The use of clean and relatable images, bold colors and crisp text make infographics easy to consume quickly. Also use catchy titles, include important statistics, and make it easy to share.
  • Videos and virtual tours for realistic experiences – Globally,more than 50% marketers say that videos bring the maximum ROI. People can connect better with your brand through a video and remember your products more. Plus, a video that evokes powerful emotions can go viral too. Among visual content ideas, 360 degree virtual tours are also becoming popular as they let you explore a property without actually visiting it. Hotels, cafes, spas, colleges, gyms and golf courses can use these to attract more potential customers and engage them. You can add a virtual tour to your Google My Business listing to get more traffic.

How can you guide the buyer journey with visuals?

Awareness, consideration and decision are the three major stages of a prospective buyer’s journey. So, at each stage, your visual content needs to address his mindset and need.

  • For instance, during the awareness stage, your target reader or site visitor might not be able to identify what exactly his problem is or what he needs a solution for. So, blog posts rich in images or infographics might be helpful.
  • Once your site visitor has identified his problem, he will be looking for all possible solutions. So, during the consideration stage, guides, case studies, whitepapers and e-books can help you get his attention and establish your position as an industry leader who offers the best solution. All such content formats should contain images, graphs and videos wherever possible.
  • During the decision stage, you can use product reviews or product comparisons that are image-rich to convince a site visitor to convert. A virtual tour, demo video or a how-to guide with screenshots of every step of using a particular product might help too.

Takeaway

All in all, to boost your online presence, search engine ranking and attract more traffic and leads, you need to embrace visual content marketing. Consistent efforts will increase your brand value and credibility, improve sales, expand your loyalty base and enhance ROI. Need help to come up with attractive and impactful visual content? Send an email to info@massinteract.com.

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