Photography has indeed come a long way. When it was first invented in 1839, it revolutionized the world through its ability to capture a scene with incredible accuracy. Today, it has advanced in such breathtaking ways, allowing us to click moments and scenes for posterity with the phone in our pocket.
Yet, we have just scratched the surface when it comes to the power of photography. Here are some of the technologies that are set to transform the art of capturing scenes.
A 360° image is nothing but a spherical panorama image which has interactivity built into it. This technique means that you can capture a location from multiple angles, rather than through one simple perspective. 360 photography works great for virtual tours where it can give the viewers an immersive experience, making them feel as if they’re actually in that location. Viewers can rotate the scene in different directions, zoom in and out, enter and exit rooms, read texts, click on links, and watch videos.
With specialized 360° photography equipment, apps, and platforms like Facebook making it simple to share 360° photos, this type of photography is really booming. From interior photography, weddings and events, product overviews, and store interiors to social media engagement and nature and landscape photography, 360° photography is now omnipresent. However, this is still the tip of the iceberg as more and more brands are looking to integrate 360 photography into their marketing strategy.
Virtual Reality and Augmented Reality (VR/AR)
Virtual Reality and Augmented Reality (VR/AR) are seeing wide adoption from users now, and the world of photography is richer because of it. Today, VR and AR allows us to capture not only an isolated frame from a particular scene (the way conventional photography does) but actually showcase the entire environment and enable viewers to engage with. Which means viewers have now transformed from passive consumers of images to active participants in the visual process.
VR/AR allows people to capture experiences and environments in a much more holistic way— whether that’s the look and feel of a college campus, the joys of playing a round on a golf resort, or capturing a special family dinner.
Artificial Intelligence (AI)
AI already works inside the camera — whether it’s in autofocus systems, tracking, stabilization, or automatic exposures. The role of AI in photography is only set to expand. Faster and more intuitive autofocusing is the biggest application of AI that one can think of. Entire scenes could potentially be captured automatically with the perfect exposure.
However, AI doesn’t just apply to improvements in camera. AI can also be applied in a big way to image editing software— computers will now be able to recognize every part of a picture for what it is and act accordingly. You will no longer have to manually input keywords.
Smartphones will also incorporate AI in their camera and image editing. Skylum’s Luminar 3, for instance, already has AI-powered filters that make editing really simple and intuitive.
There will also come a time when the 100s of photos you take for the same scene will automatically be deleted, leaving you only with the best shots. This will happen as the AI algorithm learns from your choices over time to know exactly which pictures you will prefer.
For businesses, these leaps in innovation are quite crucial. Many brands are incorporating more immersive 360 photography in marketing assets like virtual tours to build a more holistic and cutting-edge brand experience. This is the perfect time to understand the latest trends in photography and leverage them to build your brand.