The MassInteract Blog

The Top 7 Virtual Tour Stats You Need to Know

Virtual tours are all the rage — from top-of-the-line hotels to niche realtors, everyone seems to be integrating virtual tours of their properties with their website. If you’re considering setting up a virtual tour for your business, but aren’t sure if it will work for you, here are some statistics that could help.

Virtual tours increase interest in your business by 2X

A Google study found that people’s interest in local businesses increased by two times when the company had a 360 virtual tour as part of their website. What’s more, 67% of respondents in the same study wanted more businesses to include virtual tours on their website. So not only do virtual tours have good outcomes, but they’re actually becoming the norm and coming to be expected by customers.

Virtual tours mean that people will stay 5-10 times longer at a website

It’s one thing to attract website traffic, it’s another thing to ensure it doesn’t drop off. With virtual tours people stay 5-10 times as long on a website. Naturally, the longer they stay on the website, examining the property, the higher the chances of conversion.

54% of buyers won’t look at a property unless it’s supported by a virtual tour

This is a stat from the National Association of Realtors and it means that buyers will no longer look at a property if it doesn’t have good visual support. This means that if you hope to get views for your listings, virtual tours are a must-have.

The Return on Investment for virtual tours comes in less than 4 weeks

It’s all very well to say that virtual tours bring more eyeballs and website traffic, but are they financially viable? This statistic proves that virtual tours are great for the bottom line. If you can recover your entire investment within a month’s time, then this marketing asset is definitely worth having.

360-degree panoramic images get 45% more engagement on social media than conventional photos

Google virtual tours use what we call 360 images. As virtual tours become more mainstream, these photos have become increasingly trendy, especially on social media. A study by Social Bakers says that organic 360 images get 45% more interaction than conventional photos. This means that businesses that invest in virtual tours — whether it’s restaurants, hotels, realtors, or colleges— have a unique opportunity to get more organic exposure for their brand.

Virtual tours increase bookings by up to 67%

When it comes to hotels and restaurants, having a virtual tour in place increases bookings up to 67%. Having 360 images that come together to narrate a beautiful story immediately gives any hospitality business a major edge above its competitors. Having a virtual tour on your website results in a large increase in that most important metric — conversions.

Listings with virtual tours get 87% more views than listings without virtual tours

If you’re in the real estate business, having property virtual tours is well worth the investment. If it’s you vs. another realtor who has compelling virtual tours on their website, there are no prizes for guessing who’s going to get shortlisted for the physical tours.

In the last few years, virtual tours have become increasingly popular, both as a way of reaching more people as well as getting more conversions. If you’re looking for a marketing tool that really comes with value for money, Google virtual tours are probably your best bet.

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