The MassInteract Blog

college virtual tour

Get Your College the Attention It deserves with a Custom Virtual Tour

There is a very simple reason why virtual tours have become a popular tool for visual online marketing. They provide viewers a highly realistic and interactive experience, whether they want to explore a café, hotel, golf course or a college! Especially, in the light of the current pandemic, you need 360 degree tours to advertise and promote your college, so that students can explore its nook and cranny and appreciate all the facilities without leaving their homes and risking their safety. These tours will make it easy for them to choose you over others, for when the new session starts. Plus, they will be able to save the time and money that would have otherwise been wasted on travelling. From the playgrounds and gymnasium to classrooms, dormitories and cafeteria, a virtual tour can cover all those things you wish to highlight.

So, read on to know more about these tours, their features and benefits.  

Different aspects of a custom virtual college tour

For starters, custom tours will make your prospective students feel as if they are right on the campus and taking a stroll around. It is an immersive experience that puts together panoramic photos, videos and voice guidance. Here are some more features they offer:

Responsiveness across devices and operating systems

The best college virtual tour is one that is extremely responsive or can be easily viewed across laptops, desktops, smartphones, and tablets. You can also view it seamlessly on iOS, Android and Windows.

Customized to suit your goals

A virtual tour can be easily customized to meet your specific goals, whether you are looking for more site visitors or more applications. All you have to do is hire the right professionals who can understand your needs and work accordingly.

Possible to measure results

Ideally, you would want to assess if your college virtual tour is working or not. For that, relevant metrics can be tracked with the help of advanced analytical tools, so that you can rely on numbers to tweak your marketing strategy. So, when you hire an agency to craft the tour, always ask how they measure results.

Top advantages of college virtual tours

The best part about these 360 degree tours is that, they get you more exposure than ever. And since they are quick to engage, more viewers are likely to share your tour with others who might be potential students or parents of such students. Here are some other major benefits too:

You will completely own the content

The entire tour, complete with panoramic photographs and videos, will be owned by you. This means, you can use it in the long term for your marketing campaigns.

The tour will draw millennial and Gen-Z students

Since the younger generation tends to go gaga over things that are digitally savvy, a virtual custom tour is a great way to grab their eyeballs. Since everything on your campus is clearly visible on the tour, it will gain the viewers’ trust quickly.

Perfect for raising funds from the alumni

A college virtual tour is not just ideal for getting new students, but also for raising funds from those who have already graduated. For instance, if the tour shows how the college building and premises have improved over time, the alumni network might be willing to contribute to its development and refurbishment. 

It will make our GMB listing more powerful

By adding a custom virtual tour to your college’s Google My Business listing, you can make it easier for the search engine to show up your college when someone makes a relevant query. A virtual tour can increase your website traffic without you having to pay for ads. And if you make the content of your listing SEO-optimized, you can reap benefits like never before.

To wrap up, a college virtual tour that is customized to your ultimate objectives will reinforce your online presence and help you get more attention, footfall and applications. If you need professional help to create a tour, just send an email to  

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